House of Attention

?? Gamers Were the Original Immersive Explorers. Before "immersive" was a buzzword, gamers were already living it—inside worlds built pixel by pixel, frame by frame. Now, those digital dreams are stepping fully into the real world. This Saturday night, Times Square becomes a portal. And did we mention? It’s going to be 80 degrees in NYC. A warm spring night, Gundams in the sky, and thousands of fans stepping into another universe. Bandai Namco Entertainment America Inc. is bringing Mobile Suit Gundam GQuuuuuuX to the heart of NYC with a full-scale pop-up + an epic billboard takeover. Free Gunpla workshops, product drops, and at 8PM sharp—Times Square transforms into an anime epicenter. Why does this matter? This isn’t just fandom—it’s full-spectrum fan immersion. Narrative, community, physical space, and screen—colliding in real time. This is the kind of moment House of Attention was built to understand: → The blurring of worlds → The power of communal storytelling → The evolution of experience ??? March 29 | 8PM EST ?? Times Square, NYC ?? 80° and vibing Series drops April 8 on AMAZON PRIME This should be cool! More info: https://lnkd.in/g4jj-p-N #immersive #gaming

Dinner under water anyone? ?? Elementa is a two-hour journey through the Five Classical Elements—Earth, Water, Air, Fire, and Aether...told through food, visuals, sound, and space. Located in Los Angeles and guided by an enigmatic Curator, guests are invited to experience dining as storytelling. With more concepts like this emerging, are we entering a new era of immersive hospitality? Check out the full article via Time Out Group plc We’re curious what you think. #ImmersiveExperience?

We build mini theme parks and bring our unique hospitality vibes to your events, because we know your guests deserve a little magic. Our secret sauce? We infuse play into every moment, creating spaces where people can relax, explore, and have their minds blown. Want to sprinkle some of that magic onto your next event? Email us at [email protected] ?? #houseofattention #immersive

It’s Friday and what if we brought a wellness center to YOU? House of Attention’s wellness build-outs range from intimate office visits to large-scale conferences or anywhere people need a little R&R. From acupuncture and non-alcoholic elixirs to ease the spirit, to delicious bites between back rubs, we even offer floral bars with aromatherapy. If you’re looking to give your employees, attendees, or favorite people some wellness love, send us a note! ??♂? #houseofattention #wellness

Suit Up: John Wick Needs You in Vegas ?? Ever wondered if you’ve got what it takes to step into the shoes (and suit) of the legendary Baba Yaga himself? Welcome to the JOHN WICK EXPERIENCE, AREA15's newest immersive attraction in Las Vegas, where survival isn't guaranteed, but fun certainly is. In this 12,000-square-foot cinematic playground, fans dive headfirst into the shadowy underworld of everyone's favorite dog-loving assassin, John Wick. Created by Lionsgate with Chad Stahelski’s stunt wizards at 87Eleven Entertainment and immersive experts at Egan Productions, the adventure promises thrills, chills, and perhaps a few pretend kills. Guests navigate their own high-stakes mission..encountering crime bosses, charismatic assassins, and bartenders who probably know more than they're letting on. Enjoy two themed bars (because assassins deserve cocktails, too) and grab merchandise from the retail shop as proof of survival. "Chad Stahelski built a stylish universe filled with intricate mythologies, jaw-dropping action, and impeccable tailoring," said Jenefer Brown, Lionsgate's EVP & Head of Global Products and Experiences. "We wanted fans to truly feel like they've stepped into that world." Jason Egan, attraction mastermind, added, "The JOHN WICK EXPERIENCE immerses you in the sophisticated, secretive world of The Las Vegas Continental. Ever wanted to rub shoulders with assassins without insurance worries? Now’s your chance." Fans, suit up, and remember—leave your real weapons at home. Reserve your spot at www.JohnWickExperience.com or through AREA15’s Experience Passes at AREA15.com. We can't wait! ?? #immersive

KAWS:HOLIDAY is coming to Thailand! ?? The globally celebrated project by Brian Donnelly (KAWS), in collaboration with AllRightsReserved (ARR), will mark its 13th stop in Thailand from May 13 to 25. Since its debut, KAWS:HOLIDAY has captivated audiences—from major cities like Tokyo and Melbourne to unique destinations such as Indonesia’s Prambanan temple and even outer space! Immersive experiences are quickly becoming a priority for driving tourism globally, as they blend cultural storytelling with creative innovation, attracting travelers and engaging local communities. KAWS’s iconic Companion character offers a perfect example, creating meaningful connections with audiences through emotional depth and scale. Presented in partnership with Central Embassy, the Bangkok Metropolitan Administration, and the Tourism Authority of Thailand, this installation promises to showcase Thailand’s vibrant arts scene, deep-rooted traditions, and contemporary creativity. Stay tuned—the exact location announcement is coming soon! #KAWS #immersive

Are Parties Dying Too? ?? Check out this article from The Washington Post featuring insights from our Chief Creative Officer and founder, Michael Cirino. He shares his thoughts on the current state of parties and how House of Attention is reimagining events through unforgettable experiences. "Michael Cirino, a high-end event planner and experiential marketing expert, agrees that ever since the pandemic, we’ve had to relearn some of those critical social skills. I see a real desperate need for people to start socializing in different ways that was atrophied” by lockdown, said Cirino, who has designed big-budget events for brands like Pepsi, Sotheby’s and Thrillist and has orchestrated unusual dining experiences like?a six-course?lunch on the L train and?a 100-course meal?in Los Angeles. People “lost the ability to time manage for themselves and prioritize self-care in a bunch of different ways and I think that has been bleeding over into the way that they gather.” #events

Japan is Always in the Future! ???? Ever wondered what a theme park would look like if nature had a degree in experiential design and maybe a Netflix special? Meet Junglia Okinawa, opening July 25, 2025 a groundbreaking mix of adventure, wellness, and jaw-dropping natural wonders. Imagine drifting casually above a jungle canopy in the "Horizon Balloon" (no traffic up there!), locking eyes with surprisingly friendly dinosaurs on safari, or discovering your inner Indiana Jones on treetop suspension bridges. Then, pamper yourself with geothermal infinity pools, cave baths (because caves are the new spas, obviously), and calcium-rich natural springs. Even dinner gets a lofty upgrade—Panorama Restaurant's nest-like seating offers meals with a side of vertigo. At House of Attention, we're all about experiences that push boundaries and raise eyebrows. Junglia Okinawa isn’t just innovative, it's nature’s wildest daydream come true. How’s your company keeping up with this much creativity? #houseofattention #immersive

We're pleased to announce the arrival of The 2025 Immersive Entertainment and Culture Industry Report, which we are co-publishing with the renowned global design firm Gensler. This year's report reboots the Immersive Entertainment Industry Report series, with contributions from 2020 Report authors Ricky Brigante & sarah elger, Gensler's Ann Morrow Johnson, AIA & Joanna Chin, writer Kasey Fechtor, and our own Kathryn Yu & Noah Nelson along with additional support from the Gensler and Immersive Experience Institute teams. The report includes an in-depth look at the results of our latest surveys of #immersive arts and entertainment creators & audience, discussions of project & funding models, marketing, ticketing, the real estate landscape for immersive culture and entertainment experiences, and more. The Report is offered FREE, as a gift to the entire immersive & experiential field as we know how instrumental the 2020 Report was for practitioners and producers, and the Institute's mission is to support the growth and sustainability of this field. #experiential #experienceeconomy #industryreport #LBE #XR #themedentertainment #entertainmentindustry, #performingarts https://lnkd.in/giMyv9YG

Hey Event Peeps! Not enough "That's F'n Cool!" moments at your event? ?? We've been at the forefront of immersive storytelling and hospitality for years, creating curated, high-touch experiences that keep guests talking, supporting, and Instagramming long after the event ends. Let’s build something unforgettable! Shoot us a note at [email protected] ?? #immersive #eventprofs #houseofattention