HBMA - Houston Business Marketing Alliance

You’ve got to love the honesty of Nathan Yerian’s presentation at the upcoming 2025 Houston AIM Conference: “Why B2B Companies Suck At Video (And How You Can Fix It).” Whether you agree from personal experience or are eager to avoid the downfalls, this is sure to be a popular session at the April 24 conference, so save your seat today! At the helm of Anthem as CEO, Nathan Yerian helps B2B companies create video content engines that showcase their vision, expertise, and customer transformations, establishing them as a trusted voice in the market. Register for this exciting one-day event: houstonaim.org #2025AIMConference #B2BMarketing #marketingconferences #HBMA #marketingstrategies #houston #innovation #growth

Are you looking to build and grow a marketing team that truly excels? Join us for our April Lunch & Learn: Building and Evolving High-Impact Marketing Teams, where we'll explore the evolving landscape of marketing team structures, skill sets, and collaboration models. In this engaging session, industry leaders Richard Byrd, Divya Visentini, and Chris Ferris, PhD, moderated by Cindi Boudreaux, will share best practices for assembling the right talent, optimizing workflows, and adapting to emerging trends. You'll learn how to create agile, data-driven teams that drive real business growth. Plus, you will get a sneak peek of our 2025 AIM Conference speakers! Connect with fellow marketing professionals, learn valuable insights, and take your team to the next level. Register here: https://lnkd.in/gR_SpU6b #HBMA #Houston #Networking #OilandGas #MarketingTeam #B2Bmarketing #MarketingTips #BusinessSuccess #LunchAndLearn #AIMConference

We have exciting news to share! Amal Agha, Senior Director, Corporate Brand Marketing and In-House Creative at Phillips 66, has joined our list of acclaimed speakers at the upcoming 2025 Houston AIM Conference. She will be speaking about "Brand Refresh Strategies: Adapting to Market Shifts & Stakeholder Expectations." Amal Agha's passion for effective messaging and her role as a key player in implementing Phillips 66's corporate brand strategy are foundational to her insight for driving growth and innovation to future-proof B2B marketing. Reserve your place today for the 2025 AIM Conference: houstonaim.org #2025AIMConference #B2BMarketing #marketingconferences #HBMA #marketingstrategies #houston #innovation #growth

Get messy, give back, and grow your network—shell yeah! ?? Join us for our first B2B Boilin' Bash: Crawfish Boil Fundraising Event. This fundraiser will help provide scholarships and internship opportunities for young marketers in Houston! Why you should come: ? Network with Houston’s top B2B marketers ? Enjoy crawfish, cocktails, and great company ? Support the next generation of marketing professionals ? Make a real impact on students’ futures Come for the food, stay for the connections, and leave knowing you’ve helped shape the future of marketing! ?? Purchase your ticket right now: https://lnkd.in/gUGd-UqS

Networking should be fun, not forced! That’s why at the 2025 Houston AIM Conference, we’re bringing in Glenn Taylor, MS, PCC, President of Skybound Coaching and Training, as our Networking Facilitator! Glenn Taylor, MS, PCC, will lead two interactive networking breaks designed to help you: ? Meet new people in a natural, engaging way ? Walk away with valuable new connections ? Have fun while expanding your professional network Come ready to meet, mingle, and make meaningful connections that last beyond the conference. See you there! Register here! https://houstonaim.org/ #networking #2025AIMConference #B2BMarketing #marketingconferences #HBMA #marketingstrategies #houston #innovation #growth

Ready to build a marketing team that wins? ?? Then, mark your calendar and join us on April 4, 2025, for our April Lunch & Learn: Building and Evolving High-Impact Marketing Teams. You'll learn the secrets to assembling top talent, optimizing workflows, and staying ahead of the curve. You will also catch a sneak peek of our 2025 AIM Conference speakers! Don't miss this opportunity to stay ahead of the curve. Register here: https://lnkd.in/gR_SpU6b #HBMA #Houston #Networking #OilandGas #MarketingTeam #B2Bmarketing #MarketingTips #BusinessSuccess #LunchAndLearn #AIMConference

Get your bibs ready, Houston marketers! ?? We’re throwing our first B2B Boilin' Bash: Crawfish Boil Fundraising Event to support the next generation of marketers. Enjoy ? Mouthwatering crawfish & fixings ? Ice-cold drinks ? Networking with B2B marketing pros ? Supporting scholarships & internships Don’t miss out—grab your tickets today, and let’s make a difference! ??? Sign up now! https://lnkd.in/gUGd-UqS #CrawfishForACause #Houston #Networking #B2BMarketing #Fundraiser #HBMA

At the 2025 Houston AIM Conference, we are excited to welcome Joseph Cole, Vice President of Marketing at Glider AI. He will speak on the topic “The Silent Power of Marketing: Why Sales and Product Teams Can’t Succeed Alone.” Marketing is often viewed as a support function when it can be the driving force behind revenue, growth, and brand dominance. Joseph Cole will discuss why sales and product teams need marketing now more than ever and how these groups can align for unstoppable success. ?? Join us to discover how marketing contributes to business success and how teams can collaborate for exponential growth. Register here! houstonaim.org #2025AIMConference #B2BMarketing #marketingconferences #HBMA #marketingstrategies #houston #innovation #growth

What’s better than perfectly seasoned crawfish? Crawfish for a cause! ?? Come out to our B2B Boilin' Bash: Crawfish Boil Fundraising Event, where every bite helps support young marketers in Houston. Meet fellow B2B marketing pros, enjoy ice-cold drinks, and soak up the good vibes! Don’t be shellfish—bring a friend! ?? Register here now! https://lnkd.in/gUGd-UqS ##CrawfishForACause #Houston #Networking #B2BMarketing #Fundraiser #HBMA

We’re excited to welcome Stephen Brent May, Founder of One Foot Over, to our 2025 Houston AIM Conference! ?? Stephen Brent May will dive into “Questions Every Marketer Should Answer About Their Data Before the Boss Asks.” In today’s data-driven world, understanding your numbers isn’t just an advantage—it’s a necessity. Get ready for an insightful session packed with practical steps to help you make data-backed decisions with confidence. Don’t miss this opportunity to learn from an industry leader! Register here! houstonaim.org #2025AIMConference #B2BMarketing #marketingconferences #HBMA #marketingstrategies #houston #innovation #growth