Back in May, Canvas Rebel shared my journey—from my grandmother’s sewing legacy to creating House of Soil. It’s not your typical path in science or fashion, but it’s a blend I’m passionate about: sustainable practices with a touch of style. If you’re interested in how soil science can shake up the fashion industry, take a look. #HouseOfSoil #Sustainability #UrbanSoilScience #Innovation #WomenInSTEM Anna Paltseva, Ph.D.
House of Soil LLC
教育业
Elegant Environmentalism: Where Science Meets Etiquette in the Art of Living Sustainably
关于我们
At the House of Soil, we redefine the narrative of sustainability, intertwining it with the grace and refinement of high society etiquette. Here, environmental science and a sophisticated lifestyle converge, offering insights and solutions for those dedicated to eco-conscious living without forsaking elegance. Dive into a world where your passion for the planet and penchant for style enhance each other, inviting you to lead, inspire, and leave a legacy of sustainability crafted with sophistication.
- 网站
-
houseofsoil.com
House of Soil LLC的外部链接
- 所属行业
- 教育业
- 规模
- 1 人
- 类型
- 自有
- 创立
- 2023
- 领域
- urban soil science、sustainable living、fashion、elegance、environmental education、community engagement 、sophisticated science communication、soil health advocacy、soil health advocacy和green etiquette
House of Soil LLC员工
动态
-
The normalization of heavily altered beauty standards on social media fuels insecurities and pressures women to chase unattainable ideals, often blurring the line between empowerment and conformity. Just as we need to rethink our approach to beauty, we should also reevaluate how we interact with our environment, prioritizing authentic and thoughtful choices over superficial solutions.
Applying Psychology to make Fashion better. Fashion Business Consultant. Keynote speaker. Educator.
It was a pleasure to be interviewed by Leah Hardy at The Telegraph about the psychology underpinning the increasing desire among young women to have cosmetic procedures often regardless of the risks. This trend is likely to be driven in part by social media platforms which have normalised and promoted cosmetically modified standards of beauty. Influencers and celebrities with huge followings have created a template for this look. Their heavily modified bodies and faces are constantly on display, often showcasing an unattainable and exaggerated ideal that plays into the wider media narratives about femininity, sexuality, and desirability, yet encourages many young women to mimic the look. Curating and filtering images for social media can damage body image, making people feel inadequate or dissatisfied with their natural appearance, and motivate them to have cosmetic procedures to solve their insecurities, boost self-esteem and social standing. However, insecurities often remain post-intervention, and so the person seeks further procedures, chasing the unattainable and feeling increasingly dissatisfied. Over the years, beauty standards have shifted towards more extreme and exaggerated body types, especially with the rise of the ‘Instagram look’ featuring disproportionately large breasts, exaggerated hips, and full lips. These ideals often reflect a blend of hypersexualised and unattainable physiques that can only be achieved through surgery which has become far more accessible and affordable over the past few decades. The rise of non-invasive or minimally invasive procedures has also contributed to their popularity. As attractiveness becomes a more valuable commodity in the age of social media, the pressure to maintain and 'enhance' one’s appearance intensifies, and can create a desire for more extreme modifications in the pursuit of social and financial capital. These trends can be partially understood within the context of postmodern #feminism, where women assert their right to transform and enhance their bodies in any way they choose. And, in a world that increasingly values individualism, altering one’s appearance can be seen as a form of artistic control as seen in tattoo culture, where large, visible tattoos have become a symbol of identity and personal narrative. However, although such modifications could be framed as acts of liberation or self-determination, challenging traditional norms about how women should look and behave, we cannot ignore the fact that the cosmetic industry profits from women’s insecurities, reinforcing rather than dismantling harmful beauty ideals. What appears as empowerment may, in some cases, be conformity to a system that values women primarily for their appearance. What are your thoughts? #fashionpsychology #cosmeticprocedures #BBL Leah's article was in The Telegraph on October 3rd. You can read it here (behind paywall) https://lnkd.in/exs5AMP8
-
Want to be noticed and heard in any room? It starts with how you present yourself. ??? At House of Soil, we’re all about blending sustainability with elegance. After attending Myka Meier’s etiquette master classes, I realized that subtle actions—like how you stand, speak, and even dress—can completely transform how people perceive you. Here’s what I learned that can apply to anyone aiming to make a lasting impact: - Dress the way you want to be addressed: Your clothing sends a message before you even speak. Choosing sustainable, elegant pieces not only reflects your values but also ensures you’re taken seriously. - Make confident eye contact: Looking into someone’s left eye can create a sense of warmth and likability, while focusing on the right eye can help with authority. - Perfect your handshake: A firm, balanced handshake can set the tone for any interaction, showing confidence and respect. - Polish the details: Neat nails, polished shoes, and a well-chosen accessory like a belt can set you apart as someone who cares about the finer details—not just in fashion, but in life and work as well. In everything we do at House of Soil, we believe that how we present ourselves matters. Elegance in our appearance and our choices—whether sustainable fashion or professional interactions—helps us stand out and be heard in a meaningful way. When you care for the details, both in style and sustainability, people notice. #HouseOfSoil #SustainableFashion #ModernEtiquette #LeadershipDevelopment #ConfidenceBuilding #EcoChic #SustainabilityWithStyle #MykaMeierInspired #EleganceAndSustainability Anna Paltseva, Ph.D.
-
I’m excited to share the launch of my new website, House of Soil (www.houseofsoil.com), developed in collaboration with the talented team at JSQ CREATIVE AGENCY LLC, led by Jenée Naquin. Their professionalism, creativity, and expertise in aligning my vision with innovative strategies made this project a success. I have high standards, and JSQ Creative Agency exceeded them. If you’re looking to build or elevate your brand, I highly recommend them for their fresh approach and clear communication. Check out the website and let me know your thoughts! ?? #houseofsoil #elegantenvironmentalism #womeninstem #urbansoilscience #regenerativefashion Anna Paltseva, Ph.D.
House of Soil - Stylish Environmentalism
annapaltseva.com
-
This morning I had an insightful conversation with the founders of Definite Articles Aaron Sanandres and Bertrand Lafontaine, and it really resonated with me. We explored the life cycle of clothing and the often - overlooked environmental impact of fashion - especially the presence of heavy metals and PFAS, substances we rarely consider when getting dressed. It was surprising to learn how little regulation exists around these harmful materials. One area that’s been on my mind is the role of soil in this equation. Soil science plays a critical role in developing fabrics that can naturally biodegrade in an environmentally healthy way. I was particularly impressed by Definite Articles’ dedication to creating activewear that’s free from harmful chemicals and designed to break down over time. I’m excited about the possibility of collaborating and bridging the gap between science and fashion, working towards clothing that’s not only sustainable but restorative. #SustainableFashion #SoilScience #CleanClothing #EnvironmentalImpact #Collaboration #RegenerativeFashion Anna Paltseva, Ph.D. https://lnkd.in/gDh5mGbC
Our story - About Us - Definite Articles
definitearticles.com
-
Sustainable vs. Regenerative Fashion: What’s the Difference? While sustainable fashion focuses on reducing harm to the environment, regenerative fashion takes it a step further by actively restoring and enhancing ecosystems. Regenerative practices like crop rotation and holistic grazing not only minimize environmental damage but also heal and regenerate the land. Materials such as regenerative cotton and climate-beneficial wool are prime examples of how fashion can play a significant role in environmental restoration. It’s time to rethink fashion’s role in shaping a healthier future for our planet. ?? Want to learn more about how regenerative practices can reshape your approach to sustainability? Connect with me - Anna Paltseva, Ph.D. and let’s discuss ways to integrate these principles into your work. #SustainableFashion #RegenerativeFashion #SoilHealth #EcosystemRestoration #ClimateAction #HouseOfSoil #FashionForGood #FashionInnovation #CircularEconomy #SustainabilityMatters
-
If you think fashion is just about clothes, you’re about to discover a whole garden of inspiration! ?? Fashion isn’t merely about what we wear; it’s about the stories we tell and the worlds we create. At The Metropolitan “Sleeping Beauties: Reawakening Fashion” exhibition, nature-inspired fashion takes center stage, showcasing how designers have drawn from the earth’s beauty to craft timeless masterpieces. Here’s what you need to know to sprinkle a little bit of nature into your wardrobe: 1. Van Gogh’s Fashionable Brushstrokes The ‘Irises’ jacket, inspired by Van Gogh’s painting, is more than just a piece of clothing. With over 600 hours of hand embroidery and thousands of beads and paillettes, this garment transforms fabric into a canvas, showing that clothing can be a wearable work of art. Tip: Look for garments with unique embroidery or hand-painted details that tell a story. 2. Blooming History with Floral Fabrics Floral patterns have been a fashion staple for centuries, but did you know many of them were hand-painted onto silk in the 18th century? Using natural dyes from plants and minerals, these dresses quite literally wear their love for nature. Tip: Seek out clothing made with natural dyes and materials; they’re better for the environment and connect you to nature’s beauty. 3. Poppies and Poetry in Fashion Poppies are more than just pretty flowers; they symbolize sleep, remembrance, and beauty. In fashion, they’re used to evoke powerful emotions and historical memories. Think about the meaning behind the motifs you wear—do they tell a story or start a conversation? Tip: Choose pieces with meaningful symbols or prints that resonate with you personally. 4. The Watercolor Effect of Fabric Techniques Ever admired a fabric that looks like a watercolor painting? This effect comes from the ‘chiné à la branche’ technique, perfected in 18th-century France. By dyeing threads before weaving, artisans created dreamy, blurred effects on fabric, much like a garden seen through a rain-dappled window. Tip: Experiment with textured or printed fabrics that play with light and movement. 5. Modern Takes on Nature and Sustainability Today, designers are blending old-world techniques with modern sustainable practices, using organic cotton, recycled fabrics, and eco-friendly processes to create fashion that’s as thoughtful as it is beautiful. Tip: Invest in pieces that are made sustainably—not just for the planet but for a wardrobe that’s timeless and versatile. Feeling inspired to bring a little nature into your fashion choices? Share these tips with a friend, and let’s start a sustainable style journey together! ?? #FashionAndArt #SustainableFashion #NatureInspired #EcoFriendlyFashion #TheMetMuseum #Reawakeningbeauty Anna Paltseva, Ph.D.
-
Success is not just about what you do—it’s also about how you present yourself and the impressions you leave behind. Recently, I experienced a moment that perfectly illustrated the power of presentation, even in the most unexpected circumstances. After a full day of meetings and engagements in Vienna, I found myself rushing to make it to the Vienna State Opera for a performance of Mozart’s ‘Don Giovanni.’ Despite the time crunch, I knew the importance of transitioning from business attire to something more fitting for such an elegant evening. With just minutes to spare, I changed into an evening gown, determined to make a lasting impression at this prestigious cultural event. As I hurried to the opera, a thoughtful concierge noticed my urgency and arranged a taxi, saying, ‘The expense is covered. Enjoy the opera, ma’am.’ His gesture reminded me of the importance of service and the small details that can elevate an experience—principles that align with our values at House of Soil. Upon arrival, I discovered that I had secured one of the best seats in the house due to a last-minute ticket return. Sitting in the middle of the balcony, I was reminded of how our appearance and etiquette can enhance not only our experiences but also our interactions and the way we are perceived by others. At House of Soil, we believe that dressing appropriately and observing proper etiquette are crucial elements of professional success. Whether you’re attending a high-profile event or a business meeting, the way you present yourself speaks volumes. This philosophy extends beyond fashion—it’s about understanding and respecting the context you’re in, and making choices that reflect both your personal brand and the occasion. Suggested Attire for the Opera: For Women: Consider a floor-length gown in deep jewel tones or classic black. Pair it with elegant heels, a sleek clutch, and understated yet sophisticated jewelry. A shawl or wrap can add an extra touch of grace and keep you warm in the cool theater. For Men: A well-fitted tuxedo or a dark suit with a crisp white shirt and a classic bow tie or tie is ideal. Polish the look with formal dress shoes, a pocket square, and a watch for a touch of timeless elegance. What role do you think etiquette plays in professional success? Share your thoughts! #PersonalBranding #SuccessMindset #LeadershipStyle #Etiquette Anna Paltseva, Ph.D.
-
Interested in soil health and urban gardening? Discover more in The Urban Soil Guide! Get your copy via this link - https://lnkd.in/gwQcerp5 #UrbanSoilGuide #SoilScience #EnvironmentalEducation #urbansoils #SustainableAgriculture #SpringerNature #NewBook?Anna Paltseva, Ph.D. https://lnkd.in/gP2f36eh
What's inside my new Urban Soil Guide
https://www.youtube.com/
-
During my recent travels, I had the pleasure of visiting EcoPark Dolina Narzanov, a stunning year-round balneological resort nestled in the Lahran Valley, Russia at an elevation of 1,300 meters. This unique park is a true embodiment of how we can harmonize modern wellness practices with deep respect for our natural environment—a concept that resonates deeply with the mission of my startup, House of Soil. EcoPark Dolina Narzanov is not just a visual feast of natural beauty, but it’s also a hub for holistic wellness. Visitors can drink from the park's more than 20 mineral springs, each offering a unique blend of healing minerals, and soak in the natural "narzan" baths, which are famed for their rejuvenating properties. The science behind these medicinal waters is fascinating. The mineral waters here are rich in carbonic acid, hydrocarbonate, sodium, calcium, and other minerals. The presence of free carbon dioxide in the water forms tiny bubbles, creating the sensation of 'boiling' or what is locally known as 'cold boiling water'. These waters are known to normalize blood pressure, improve digestion, boost the immune system, and calm the nervous system. Meanwhile, the baths are effective in treating cardiovascular and skin diseases, as well as improving joint health. As someone passionate about soil science and sustainable fashion, this experience was incredibly inspiring. It reinforced the idea that luxury and environmental stewardship are not mutually exclusive but can be beautifully intertwined. The future belongs to those who can innovate with nature in mind. What are your thoughts on blending luxury with sustainability? Have you seen other examples of this in your travels or work? #Sustainability #ElegantEnvironmentalism #HouseOfSoil #UrbanSoilScience #EcoTourism #LuxuryTravel #Wellness #NatureConservation Anna Paltseva, Ph.D.