Hotwire

As Generative AI has put efficiency gains top of mind across the world, so the dream of reducing resource whilst increasing productivity has come into reach. But a focus on efficiency alone is a missed opportunity to create deeper, more meaningful, lasting relationships with consumers, using the most transformative technology humanity has ever seen. We've developed a framework to help marketing and communication executives guide their AI journey and find creative and effective ways to integrate these values into their AI strategy, in four key values: 1. Agency - Empowering customers to take control, and make informed decisions. 2. Recognition - Ensuring your use of AI makes customers feel seen and valued. 3. Impact - Helping brands support customers in making a positive difference in the world. 4. Intimacy - Fostering deeper, more authentic connections. Try the framework - and create measurable good for your brand - through immeasurably great experiences for your customers. Start today https://lnkd.in/e8CjXtkc #AIBeyondEfficiency #CustomerCentricAI #AIInnovation

We are incredibly proud of our UK team for winning the Gold Award at the B2B Marketing Awards for Best Account Based Marketing Campaign with our ‘Empowering the Future of Retail’ campaign for Honeywell. Thank you to everyone who contributed to this success. We look forward to more achievements ahead! #MarketingExcellence #AwardWinningCampaign #ABM

We won the big one! I’m hugely proud to say Hotwire just won the B2B Marketing Gold Award for Best ABM Campaign for the amazing work delivered for Honeywell! Huge congratulations to all the team involved - Liza L. Elizabeth Gelardi Megan West Heidi Garcia-Moore Camilo Lascano Tribin Katie Swan Claire Barker and all the amazing crew back at base! What an phenomenal team you are! #b2bmarketing

Get the inside scoop! Strategies top marketing consultancies use to win awards. Here's the newest edition of our B2B Marketing Brief and what’s inside this month’s must-read: ? Inside an Award-Nominated ABM Playbook – Discover how Flexential optimized their pipeline strategy and earned a 2024 Breakthrough Awards nomination. ?? The FARTSS Effect: Why B2B Tech Marketing Falls Flat – And how to freshen things up. ?? The Value of Awards Beyond the Trophy Case Take your strategies to the next level:?https://lnkd.in/g-waFcEJ #B2BMarketing #ABM #MarketingStrategies

With Generative AI readily available, and evolving every week, how can brand leaders create a forward looking AI strategy? ?? We’ve created a framework to help people in marketing and communications formulate AI strategies that capture the broader possibilities of the tech; looking beyond efficiency to harness AI into finding unique and inventive ways to connect with customers and to gain cachet in a market that is transforming before our eyes. Harness the full potential of the most transformative technology humanity has ever seen. Create good for your customers and your brand. Read the report https://lnkd.in/e8CjXtkc #AIBeyondEfficiency #CustomerCentricAI #Innovation

As using AI to drive marketing and communications efficiencies becomes the lowest common denominator, businesses must look beyond efficiency; to AI solutions that help their brand stand out, through the lens of more ambitious and meaningful ideas. We have developed a value-based framework to help marketers and communicators develop a beyond efficiency mindset, and: 1. Transform passive customers into active participants by delivering autonomy, validation, ethical empowerment, and emotional understanding. 2. Help address concerns about privacy, regulation, and transparency with AI usage. 3. Explore ambitious, intriguing, and creative ways of incorporating generative AI to their customer journey. Learn about the framework, and start using AI to get closer to your customers https://lnkd.in/e8CjXtkc #AIBeyondEfficiency #CustomerCentricAI #Innovation

AI is about so much more than efficiency. "It’s reshaping how audiences engage and buyers make decisions. With more people turning to tools like ChatGPT and Claude for product research, we’re witnessing a new kind of communication channel—one that blends tech innovation with authentic, human-centered storytelling." Read the full piece from Hotwire's North America CEO, Heather Craft, and discover some unique work we’re doing with our clients. Thank you to O'Dwyer's Public Relations News for featuring this important topic. Read the full piece here: https://lnkd.in/guT9sP2s #AI #MarketingStrategy #Communications #Innovation

By solely focusing on efficiency as a guiding principle for AI strategy, brands limit themselves from participating in an unprecedented revolution. To get closer to customers, brands must adopt a ‘Beyond Efficiency Mindset.’ Read more https://lnkd.in/e8CjXtkc Together, with the renowned think tank?House of Beautiful Business,?we are excited to release our second thought leadership AI report, AI Beyond Efficiency: How Brands Can Use AI To Revolutionize Their Value. It is crafted to help marketing and communication executives determine the values that should guide their AI journey beyond efficiency gains and prompt them to think about how to find creative and meaningful ways to build those values into their strategy. Read the report:?https://lnkd.in/e8CjXtkc #AIBeyondEfficiency #CustomerCentricAI #AIInnovation

Drive value beyond efficiency, using AI to deepen relationships in creative, new ways. Find out how, here on November 19th. #GenerativeAI #Innovation #Creativity

Last Call! #amecmm Howire session with AMEC and Muck Rack on: “Securing PR a Seat at the Table: Proving Business Value with Data &Analitycs.” Today, 10:30 am ET / 3:30 pm GMT. Save your spot on the link below