Hotwire

As using AI to drive marketing and communications efficiencies becomes the lowest common denominator, businesses must look beyond efficiency; to AI solutions that help their brand stand out, through the lens of more ambitious and meaningful ideas. We have developed a value-based framework to help marketers and communicators develop a beyond efficiency mindset, and: 1. Transform passive customers into active participants by delivering autonomy, validation, ethical empowerment, and emotional understanding. 2. Help address concerns about privacy, regulation, and transparency with AI usage. 3. Explore ambitious, intriguing, and creative ways of incorporating generative AI to their customer journey. Learn about the framework, and start using AI to get closer to your customers https://lnkd.in/e8CjXtkc #AIBeyondEfficiency #CustomerCentricAI #Innovation

AI is about so much more than efficiency. "It’s reshaping how audiences engage and buyers make decisions. With more people turning to tools like ChatGPT and Claude for product research, we’re witnessing a new kind of communication channel—one that blends tech innovation with authentic, human-centered storytelling." Read the full piece from Hotwire's North America CEO, Heather Craft, and discover some unique work we’re doing with our clients. Thank you to O'Dwyer's Public Relations News for featuring this important topic. Read the full piece here: https://lnkd.in/guT9sP2s #AI #MarketingStrategy #Communications #Innovation

By solely focusing on efficiency as a guiding principle for AI strategy, brands limit themselves from participating in an unprecedented revolution. To get closer to customers, brands must adopt a ‘Beyond Efficiency Mindset.’ Read more https://lnkd.in/e8CjXtkc Together, with the renowned think tank?House of Beautiful Business,?we are excited to release our second thought leadership AI report, AI Beyond Efficiency: How Brands Can Use AI To Revolutionize Their Value. It is crafted to help marketing and communication executives determine the values that should guide their AI journey beyond efficiency gains and prompt them to think about how to find creative and meaningful ways to build those values into their strategy. Read the report:?https://lnkd.in/e8CjXtkc #AIBeyondEfficiency #CustomerCentricAI #AIInnovation

Drive value beyond efficiency, using AI to deepen relationships in creative, new ways. Find out how, here on November 19th. #GenerativeAI #Innovation #Creativity

Last Call! #amecmm Howire session with AMEC and Muck Rack on: “Securing PR a Seat at the Table: Proving Business Value with Data &Analitycs.” Today, 10:30 am ET / 3:30 pm GMT. Save your spot on the link below

Check out our Monthly Monitor, Hotwire's monthly AI round-up for marketers and communicators. The October edition covers AI’s utility in agent solutions, its controversial role in the recent U.S. election, and ongoing discussions on regulation and sustainability. https://lnkd.in/e2dHJc3a. Not in the mood for reading? Listen the AI Monitor tidbits on Spotify https://lnkd.in/edXdV8c3 1. AI Agency?– The current media spotlight is on AI’s practical utility, with a surge in interest around AI agents that automate “mundane tasks” and the rise of no-code/low-code solutions for easier deployment. 2. Election Misinformation?– With U.S. still buzzing with election news, media attention is on AI’s role in spreading misinformation and potential foreign interference. A timely reminder of the power—and risks—of technology in shaping narratives. 3. Fleeting Regulation?– AI’s real-world applications bring regulatory discussions to the forefront, particularly its environmental footprint. Media reports are highlighting efforts by companies to build sustainable data centers and curb environmental impact. 4. Stat of the Month: Leader urgency to integrate AI in the workplace has soared 7x this year. Yet, over two-thirds of workers still haven’t engaged with AI at work. Dive into more insights from our October review in our latest Monthly Monitor. Stay informed and stay prepared for the ever-evolving landscape of AI: https://lnkd.in/e2dHJc3a

Our own Matt Oakley, Global Head of Data & Analytics at Hotwire, had the opportunity to share a data-driven approach to internal communications at the Ragan Future of Communication’s Conference in Austin, Texas. During this informative session, he discussed methods for helping internal communications professionals better utilize data to demonstrate their value to the C-suite. He provided insights and tips on setting up for success using resources like the AMEC Integrated Evaluation Framework. Additionally, Matt showcased best practice examples of how to implement effective measurement frameworks and emphasized the importance of using measurement to predict future behavior, identify trends and analyze campaign performance. Are you ready to elevate your internal communications strategy? Get in touch! #InternalComms #DataDrivenComms #CommsInnovation Ragan Communications and PR Daily

As AI becomes commonplace, a limited AI strategy risks obsolescence.?Focusing solely on AI efficiency will shrink your brand’s potential for innovation and growth.?Brands can use AI to get closer to customers in new, creative ways by adopting a “Beyond Efficiency” mindset. The AI Beyond Efficiency Report arrives November 19th?. #AIBeyondEfficiency #AIInnovation #BrandInnovation House of Beautiful Business Hotwire

PR professionals: it's time to showcase your strategic impact. Spots are filling up! Join us on November 18th for our virtual session as part of AMEC Measurement Month: "Securing PR a Seat at the Table: Proving Business Value with Data & Analytics." https://lnkd.in/evsvJDak Join Johna Burke, CEO ofAMEC Measurement and Evaluation, Matt Oakley, Global Head of Data & Analytics at Hotwire, and Natan Edelsburg, Chief Partnerships Officer at Muck Rack, to learn how PR can secure a seat at the executive table by demonstrating tangible business impact. They will dive into how PR teams are leveraging data and analytics demonstrate their influence and provide useful frameworks that PR and Comms professionals can use to transform measurement into a strategic asset that drives business focus and outcomes. Save your seat now! https://lnkd.in/evsvJDak

We're packing our bags for OpenText World in Las Vegas! We can hardly wait to see Hotwire and OpenText's shared vision of 'Information Reimagined—Art Inspired by Global CIOs,' an eight-piece digital art collection that reveals the unexpected beauty of AI through the lens of the CIO. ?https://lnkd.in/eHQucxPc