Hot Shoe Media

For the CMOs and product marketers out there, what would you say is your company’s best marketing asset? Is it your brand reputation? Or strong social media presence? What about live webinars and product demos? My bet is they are your customer stories. Most prospects don’t just want to hear about your product and features. They want to hear from their peers about real-world outcomes, success, and client impact. For this reason, I had the privilege of working with Wealthbox to launch their latest customer success campaign, and the response has been incredible! Go check out the success story of Csenge Advisory Group and watch the video featuring Jack Csenge, CFP? and Helen Dowler. ?? https://lnkd.in/dNdA_2nq ?? Pretty cool, right? But it takes a lot more than just showing up at Csenge’s office with a few cameras to create a high-impact campaign like this. What you see is the culmination of a three-month production process to move from initial proposal to finished deliverables. During the concept development phase with John Rourke, Erin Bickford, and Jomin Bishop, we identified three key objectives for this campaign: ?? Spotlight how Wealthbox’s enterprise CRM software helps wealth management businesses scale beyond 100 users? ?? Highlight success stories from two key personas: an owner/wealth advisor and a C-level operations leader ?? Connect stories of viral CRM adoption and intuitive client lifecycle management with essential Wealthbox features With these objectives in hand, I partnered with the crew of Hot Shoe Media once again for their expertise in high-end, documentary-style production and skillful storytelling to make this project a reality. Combining their cinematic skills with my 15+ years of wealth management technology consulting experience allowed us to quickly build credibility and rapport with subject matter experts like Jack and Helen. You can see how comfortable they are on set, empowering us to connect through conversation and get to the heart of what really moves the needle: their unique story of success. That’s exactly what we intend to deliver through our production services: Compelling, evergreen stories that engage advisors, spark interest in technology solutions, and ultimately drive conversions. And when you work with us, you work with *us.* We're not an agency, and we won't subcontract your project out to someone who doesn't know the intricacies of the wealth management industry. If you’re interested in partnering with us to launch a campaign like this for your company, let’s connect. I’m happy to share more about our full scope of services, production process, and pricing. (You can also ask us about how we use a similar process to capture stories for your talent recruiting efforts and advocacy campaign opportunities).

Right before the end of 2024, we shot the book trailer for the newest novel from best selling author Shelby Mahurin, The Shadow Bride. After some time in post production, it has finally released! If it looks familiar, its because it is the sequel to The Scarlet Veil which we also produced the trailer for (it was even played in Times Square for a while)! While we shot The Scarlet Veil at our in house studio, we rented a larger studio space in Atlanta to bring Célie’s dream world to life. We love collaborating with the great folks at HarperCollins along with our awesome crew! https://lnkd.in/etJEMmdZ

Details matter. And the success of your campaigns can hinge on elements that might seem insignificant, but have a massive impact on results. One of the details our team always includes in client engagements is the delivery of a thumbnail for each piece of video collateral. The thumbnail image is a small piece of the collateral package we deliver to clients, but it can make or break the performance of the campaign online. The thumbnail is your video's first impression with your audience; it's the hook, and pretty much the deciding factor for whether someone decides to click play. And when you don't select a thumbnail for videos uploaded to third party platforms (like LinkedIn), software selects a random frame from the content and includes that as your thumbnail image. That frame could be a random clip of b-roll footage, or an unflattering expression from your on-camera talent. A random frame from your video does nothing to communicate what the video is about or why it’s worth watching. See the image below as an example from my timeline today. What does it say about this video? Do you know what it's about? Does the image compel you to click play? I think I know the answer. So when your thumbnail fails to engage your audience, potential viewers scroll right past, missing not just your video, but their entry point into your conversion funnel, which ultimately appears as disappointing ROI from your campaign investment. In our client projects, the details matter. Every detail in a project is an opportunity to strengthen your message, elevate the quality, and maximize impact. You can be confident that our involvement extends far beyond just video production, and focuses on details like thumbnails that help your company create a seamless, compelling audience experience that drives results. Click the "Showcase your customer success" link in my profile header to learn more about our engagements for your creative campaigns. Hot Shoe Media

The video team and I were in Atlanta this month for our digital marketing campaign for Jennifer Weiner's "The Griffin Sisters' Greatest Hits". We worked with one of our most trusted vendors, Hot Shoe Media, to create our tentpole video assets for organic and paid placement! Three locations, four actors, and a solid crew all in a day's time - efficient but effective! I love the strategic and operational side of my work at Harper— budgets, timelines, and teams—but it's always exciting to hit the road for a big new release!

Testimony = Action Let us help you amplify your client stories!

There’s one piece of content that moves your prospects closer to conversion by reducing barriers to decision-making. And hardly any of the wealthtech and fintech websites that I visit have it. That piece of content is a video that tells the story of your customers’ success. Yes, much of your marketing collateral highlights your robust feature set, your demos show off your intuitive user interface, and your free trial allows prospects to kick the tires before they buy. But hearing first-hand experiences from peers is far more impactful and trustworthy than any of the claims made in your collateral. So it’s time to help your potential buyers move beyond hypothetical promises to real-world outcomes by sharing the journey of your customers that have transformed their business with your product. This is why I’m excited to announce my partnership with the award-winning production team at Hot Shoe Media to offer a Customer Success Video Package! This partnership combines my 15+ years experience transforming financial advisory businesses through technology with the cinematic storytelling abilities of the talented Hot Shoe team. We combine subject matter expertise on RIA and wealth management enterprise firms with compelling and visually striking content that compels your prospects to take the next step in their journey. Watch the teaser video below to see how polished, engaging video can complement the credibility of your business, and then visit our website to schedule a consultation to discuss the production of your customer success video, including our special launch pricing available for a limited time. Learn more: https://lnkd.in/ejamdZA4

We have been bringing a camcorder with us on many of our shoots for quite some time now as a way to document our productions. We are finally taking all of that footage and sharing it for all to see! Presenting volume 1 of our new behind-the-scenes series, Hot Shoe Media Archive! Follow the link to our YouTube channel to get an in depth look at the production of the book trailer for A Thousand Heartbeats. https://lnkd.in/dkYE_kjC

We have been bringing a camcorder with us on many of our shoots for quite some time now as a way to document our productions. We are finally taking all of that footage and sharing it for all to see! Presenting volume 1 of our new behind-the-scenes series, Hot Shoe Media Archive! Follow the link to our YouTube channel to get an in depth look at the production of the book trailer for A Thousand Heartbeats. https://lnkd.in/dkYE_kjC

We are extremely proud of the work we've done with Bill Winterberg over the years and are excited to continue our collaboration with him. More to come!

The new Hot Shoe Media Reel is here! ?? From the labs at NASA to the dark hallways of a vampire's mansion, the projects we’ve worked on with our amazing clients have taken us to some incredible places. We are excited to share some of our favorite moments from these adventures with you! #film #mediaproduction #production #videography #video #reel