Hotbed Media

Northwoods needed more than good-looking videos; they needed content that truly connected. We focused on making every shoot day count, creating authentic, direct-to-camera stories that spoke to social workers and supported every part of the business—from brand awareness to recruitment and product education. With just a few core videos, we delivered dozens of engaging pieces across platforms. Check out the case study to see how we made content work smarter at every level. Link in Comments!

As promised - here's the foray into Gary's weekend for the Event Tickets Center brand campaign! Big shoutout to the always hilarious Katie Brinkworth for this truly whacky and maybe somewhat gross script. Thanks again to the always stellar ETC team Abby Croell Ben Kruger Electra Holberton Bailey Finnigan and the amazing crew Tom Marin Justin Balog Tyler Trepod Keir Kirkegaard Alec Pieper plus many others.

We love seeing our work with Loeb Electric out in the wild!

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On set with our Deloitte partners in DC this AM!

Graham Nolte knows dialogue-driven comedy directing. We're proud to have him on our roster. Since the weather is getting warmer and golf season is here, check out this spot he directed for AGS!

We loved putting this corporate recruitment video together for our friends at American Contractors Insurance Group (ACIG)

Working with our friends at Loeb Electric today!

How enterprise brands can inject their big agency creative quality into their smaller stories - sales videos, explainers, interviews, docu-style pieces, branded content, short form, training vids, testimonials, etc. It requires a shift in perspective towards smaller budget projects: 1. Approach them like your big productions. You've hired specialized creative talent for your broadcast spots; there's no reason not to do the same here. You might not get THAT specific director, but you don’t need them. There is incredible talent not repped and eager to work with big brands. Avoid the old-school gatekeeping. 2. Scale content by preparing to film multiple pieces, thus creating various content types in one production cycle. The content is likely more straightforward, affording you more time for ideas. 3. Don’t be precious with it; use this as an opportunity to take risks and discover what resonates. For example, transform something that might typically be interviews and b-roll into something people, you know, actually want to watch. 4. Embrace informality to make your content more approachable and relatable. Just because it's serious and important doesn’t mean it has to be presented as serious and important all the time. 5. Iterate and refine by testing different approaches based on feedback. Analyze the feedback and data collected to refine the project to meet other goals and targets.

The Ouroboros of Creative Production for Enterprise Brands: -Fire the agency and hire an in-house team, believing it to be “cheaper.” -Two years later, realize it’s not any cheaper because you can't afford to provide the in-house team with what they need to succeed. Plus, it's too generalist. -Lay off the in-house team. Repeat the cycle. Or, You Could: -Leverage the niche creativity and specialization of the agency by pairing it with the flexibility and nimbleness of your in-house team. -Treat your smaller stories with the same importance as your big ones.