Hot Pot China

?? WEBINAR: Cracking China’s Fitness Market ?? China’s fitness boom is a multi-billion-dollar opportunity—but what does it really take to succeed? Join former adidas China VP Robin Trebbe, The Future Laboratory analyst Emily Rhodes and the Hot Pot China strategy team as we decode China success, unpack exclusive market insights and reveal the real data behind what’s working (and what’s not). ?? What you’ll gain: ? Exclusive data on China’s fitness & athleisure market ? Expert strategies for growth & brand success ? First access to Hot Pot China’s new ebook & interactive market guide ?? Friday, 21 March | 10-11 AM GMT ?? Sign up now: https://hubs.la/Q039Tg_R0 Tag your team, peers or anyone exploring China’s fitness space—this is one you won’t want to miss! ??? #ChinaMarket #Ecommerce #Athleisure #BrandGrowth #ConsumerInsights #FitnessBrands #DataAnalysis #ChineseConsumers

?? ?????????? ????????????????????—China’s latest Gen Z trend. Vlogs from a growing online subcommunity, Laoshuren (老鼠人, ‘Mouse People’), have taken China’s internet by storm, resonating with self-proclaimed low-energy Gen Zs. ? What defines a Mouse Person? ? Prefers dim, cozy indoor spaces over the outside world. ? Nocturnal habits: sleeping at dawn, waking up in the afternoon. ? Lives off short videos & food deliveries for convenience. ? Minimal effort lifestyle—even daily chores like showering are delayed or skipped. The trend first emerged from Chinese students in the UK, who, facing high living costs and gloomy winter days, started embracing a more reclusive lifestyle. Now, it’s resonating with young people across China, especially those growing up in the digital age with irregular schedules and ‘brain rot’ from endless scrolling. However, ‘Mouse People’ aren’t lazy. When something truly grabs their attention—be it a club night or a pop idol concert—they’ll show up fully energised. The key? Engagement. ?? Is this just a passing internet joke, or does it reflect a bigger shift in youth culture? Drop your thoughts below! Screenshot via Xiaohongshu #ChinaTrends #GenZCulture #ConsumerInsights #DigitalLifestyle #MarketingToGenZ #ChinaMarketing #BrainRot #DigitalMemes

On my recent trip to Bavaria in Germany I was reminded of a few core principles by which I live by: be curious, be resilient and be connected. In this article detailing the experience of my unexpected evening alone in Munich I explain what happened. #businestravel #alwayslearning #curiosity #germany #resillience #connection

??????????: ?????????????? ?????????????? ???? ?????????????? ??????????’?? ???????????????????? ????????. ?? Major brands like Fila and Lululemon are leading the charge, dominating the market with higher price points. The numbers back it up: ?? Athleisure wear net sales on Tmall for products priced above $75 grew by 26% in 2024 (vs. 2023), reaching approximately $856M. Our Head of Strategy, Adam Sandzer, breaks down exclusive ecommerce data and key insights in our latest ???????? ???????????????????? ???????? ???????????? ????????????. ?? Download it now—link in the comments! #Athleisure #ChinaMarket #EcommerceTrends #ConsumerInsights #MarketingStrategy #LuxurySportswear #AthleisureWear

Happy Pancake Day from Hot Pot China ?? ?? ?? #PancakeDay #ShroveTuesday

Kraft Heinz is on fire ??—one creative crossover after another! From beauty to food, Heinz has been making unexpected yet strategic moves to connect with Chinese consumers. Most recently, it teamed up with premium egg brand Yellow Swan 黄天鹅—China’s first edible pasteurised eggs—to spotlight tomato egg stir-fry 番茄炒蛋, a beloved home-cooked dish. While ketchup isn’t a traditional ingredient in Chinese cuisine, the campaign cleverly plays into its seasonal appeal, enhancing winter tomatoes with extra richness. But this is more than just buzz. The campaign extends both online and offline, with branded eggs featuring real customer feedback and stories stocked at Alibaba Group's Freshippo grocery stores. Short films highlight how different demographics use the product, creating a full-circle engagement that drives trial and adoption. On Heinz’s rednote (Xiaohongshu) account, the brand is doubling down on local relevance by sharing recipes that incorporate ketchup into Chinese classics, like Sweet and Sour Ribs 糖醋排骨. This isn’t Heinz’s first creative move in China. Over Christmas and New Year, it partnered with clean beauty brand RED CHAMBER 朱栈, bringing festive energy with its iconic red while aligning with the brand’s clean beauty ethos. What do you think of Heinz’s approach? Have you seen any standout brand collaborations lately? Images via Heinz rednote #ChinaMarket #BrandCollaboration #ConsumerEngagement #ChinaTrends #MarketingStrategy #CrossoverCampaign #ChineseConsumers

What can you expect from China's athleisure market in 2025? Read from our Head of Strategy Adam Sandzer ??

?? 5 Key Tasks for Localising Your Brand in China Success isn’t just about entering the market—it’s about adapting strategically. Here are five key areas brands need to focus on: 1?? Refining Brand DNA – Ensure your core identity resonates with local consumers. 2?? Understanding Target Audience Expectations – Know what drives engagement and loyalty in China. 3?? Visual & Model Selection – Choose imagery and ambassadors that align with local preferences. 4?? Staying Updated on Trends – China evolves fast; stay ahead of shifts in consumer behaviour. 5?? Cultural Sensitivity & Advertising Laws – Avoid pitfalls by understanding local regulations and norms. Read more in our blog below and download our exclusive report on China's athleisure wear market in 2024. ?? #ChinaMarket #ChinaMarketing #BrandLocalisation #Athleisure #MarketEntry #ConsumerTrends #MarketingStrategy #ChineseConsumers

Chinese Business Owners Are Using AI to Go Global ?? China’s AI tool #DeepSeek is making waves worldwide. Now, even small business owners in #Yiwu—the global hub for small commodities—are leveraging AI to expand their reach. With just a Chinese script, a camera, and a quick countdown, DeepSeek and other AI tools can generate multilingual videos in minutes, breaking language barriers and opening new business opportunities. It could also be a marketing strategy for these AI tools—showing that people are actively using them. From the videos we see online, they’re not perfect—with stiff movements and slightly unnatural voices—but for many sellers with limited budgets and big ambitions, it’s a good start. As AI technology evolves at lightning speed, adapting quickly is crucial. Are you integrating AI into your business? How is it transforming the way you work? Video via Douyin #AIinBusiness #ChinaTech #DigitalInnovation #AITranslation #CrossBorderBusiness #Ecommerce #ChinaMarket #AI

???????? ???????????? ????????????????: ????????’?? ?????????????? ??????????’?? $??.???? ???? ???????????????????? ??????????? From community-driven sports culture to a shift toward comfort-driven fashion, athleisure in China is evolving fast. ?? Key takeaways from Hot Pot China's latest report: ?? FILA dominates: With $713M in sales, Fila leads the pack, while Fila Fusion skyrocketed +101% YoY—proof that fresh, globally inspired designs resonate with young Chinese consumers. ?? Comfort is king: Sweatpants, sports down jackets and relaxed fits are outpacing tight activewear, reflecting demand for everyday wearability. ?? Douyin is leading sales: Now the #1 platform for athleisure, Douyin grew 19% YoY to $2.4B, overtaking Tmall. Its seamless content-commerce model is changing how brands engage consumers. ?? But there’s a catch. Brands need the right strategy to win in China—especially on Douyin, where execution costs are high. And while Singles' Day can drive big numbers, high return rates (like Ralph Lauren’s 95%!) prove that deep discounting isn’t always the answer. Click the links below to read our blog and full report for deeper insights into China's athleisure market. #ChinaMarket #Athleisure #Ecommerce #RetailTrends #OutdoorApparel #ChineseConsumers #BusinessInsights #FreeReport #ChinaTrends