Founder and CEO of Horizon Media, Bill Koenigsberg, spoke at a 4A’s Decisions panel where he noted the critical importance of AI for agencies capabilities. Koenigsberg also cited three areas of near-term disruption: how viable Twitter will be as an ad platform, what happens to TikTok in the U.S. given government concerns about its Chinese parent company and the growing number of distribution outlets for major sports platforms.?Tap in for the full article here: https://lnkd.in/dyiSGthf #BusinessIsPersonal
关于我们
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame. TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have. We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community. For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.
- 网站
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https://www.horizonmedia.com
Horizon Media的外部链接
- 所属行业
- 广告服务
- 规模
- 1,001-5,000 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 1989
- 领域
- Sports and Entertainment、Social Media 、Media Buying、Direct Marketing、Social Design、Social Buying、Insights & Analytics、Virtual/Augmented Reality 、SEO、Mobile、National & Local TV Investment、Audio Investment和Creative Services
地点
Horizon Media员工
动态
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We’re entering a new era of AI-Driven Marketing. After years of investing in technology, licensing and talent to stay ahead of client needs, we’re excited to announce our strategic partnership with Akkio. This multi year collaboration amplifies our commitment to technology and talent; revolutionizing the application of AI at Horizon to solve marketing challenges and enhance client outcomes. Discover more about the partnership:?https://lnkd.in/gta5XaDh #HorizonMedia
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Horizon Media announced an exciting new multi-year partnership with Akkio, an AI marketing data analytics startup. This collaboration, which merges Horizon's industry expertise with Akkio's advanced AI technology, is set to revolutionize how we tackle marketing challenges and deliver measurable results for clients. To dive deeper into the impact of this partnership, join us this afternoon at Advertising Week! Our very own Tim Rich, Head of AI at Horizon, will team up with Akkio’s Co-Founder and CEO, Jon Reilly, and Orli LeWinter, for an insightful panel discussion: "Scaling AI Responsibly for Smarter, Data-Driven Marketing." Together, they’ll explore how this partnership is paving the way for responsible AI use, smarter campaigns, and real business outcomes. ?? Monday, October 7? ?? 4:10 PM? ?? Tech Stage @ Advertising Week Register now: ?? https://lnkd.in/gM3ZB83r #HorizonMedia
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?? Headed to Advertising Week New York Week? Join Night Market and NEON from October 7-10 at the 20th edition of #AWNewYork24. The evolving Commerce landscape is presenting marketers with new challenges and new opportunities in equal measure. Head to the Great Minds Stage on October 7, for our panel, “From Cost Center to Revenue Driver: Elevating Marketing's Impact”, where Randolph Browning, President of Night Market, Allison Robl Stransky, CMO of Samsung Electronics, and Marinn Jackson, Amazon's Head of Account Management of Amazon Ads explore smarter planning, activation, and recursive optimization strategies that transform marketing from a cost center into a powerful revenue driver. #HorizonMedia
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?? Vamos, equipo!?We are delighted to recognize three of our Horizon Media colleagues as The ADVERTISING Club of New York Hispanic Heritage Honorees! The AD CLUB Foundation has spotlighted them in their “Icons, Rock Stars & Innovators” Hispanic Heritage Month Series, celebrating their exceptional contributions to the advertising industry. A heartfelt congratulations to Roberto Alcazar, our ICON; Pedro Rodriguez, our INNOVATOR; and Karina Dobarro, our ROCKSTAR! Your passion and creativity are truly inspiring. #HorizonMedia
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Hey NYC! Do you see us? ?? Horizon Media is excited to partner with JCDecaux and Intersection for the "Calculate Weight" climate awareness campaign, launched alongside United Nations Climate Week. Look out for interactive digital displays at iconic spots like Times Square, Penn Station, and Grand Central. Scan the QR codes to calculate your carbon footprint and see how your small actions can make a big difference. Let’s raise awareness and take action on climate change together! #UNClimateWeek #HorizonMedia
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???? Just in time for Climate Week! We’re excited to announce that Horizon ECO of Horizon Media has been shortlisted for the Campaign Ad Net Zero Awards in the Sustainability Best Practice - Agency category! This recognition highlights our ongoing commitment to environmental sustainability in the advertising industry. With entries from across the globe—EMEA, UK, the Americas, and APAC—being shortlisted among such esteemed competition is a huge honor! Congratulations to the Horizon ECO team. #ClimateWeek #AdNetZero #HorizonMedia
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We’re honored to be named a 2024-2025 U.S. News & World Report Best Company to Work For! At Horizon Media, we strive every day to create an environment where every team member feels valued, supported, and inspired to grow. This recognition reflects our commitment to being an Agency of Belonging that fosters flexibility, professional development, and a workplace that champions well-being, inclusion, and opportunity. #HorizonMedia #BusinessIsPersonal
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Horizon Media is excited to announce Tim Rich as our new Head of AI Solutions, effective immediately. Tim will lead the development of advanced AI frameworks and generative AI solutions across our portfolio, reporting to Rich Arenaro, our Chief Technology and Information Security Officer. #HorizonMedia
Horizon Media Taps Former Publicis Exec For AI Solutions Role
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