Hope Leigh Marketing Group

"Empowered women, empower the world"—but only if we give them the mic! As a woman-owned business, we’re not just here to celebrate progress—we’re here to defend it. The women before us fought for a seat at the table, and now, in a time when DEI is being challenged across the country, we refuse to let those hard-won gains slip away. Equity isn’t a trend. Inclusion isn’t a luxury. And progress won't keep moving unless we push it forward. #WomensHistoryMonth #WomenOwned #WBENC #HopeLeighMarketingGroup #TheTalentAttractionAgency #WomenInMarketing #WomenInTalentAcquisition

Many companies are flying blind when it comes to employer branding. According to HR.com's 2025 State of Employer Branding Research Report, the top ways companies measure employer branding success: ?? Employee retention rates (45%) ?? Employee engagement surveys (45%) ?? Candidate experience feedback (37%) ?? Social media engagement (31%) But here’s the kicker: 24% of companies don’t measure their employer brand at all. ?? How HLMG can help: ?? We help define employer brand success metrics that align with your company’s values, talent goals, and business objectives—not just industry benchmarks. ?? We track which channels drive results so you invest in what works. ?? We provide ongoing tracking and optimization to ensure your brand stays competitive in a changing talent market. Dive into the report here to learn more. ?? https://loom.ly/q8PaVGk #THETalentAttractionAgency #RecruitmentMarketing #RecruitmentAdvertising #EmployerBrand #TalentBrand #EVP #TalentAttraction #TalentAcquisition #WBENC

What a week at #IAMPHENOM 2025! A huge thank you to everyone we connected with Amanda Thompson Buffington and Jason Daniels. Big congratulations to Amanda Medina and Edwin Avila from the Michaels Stores team on such a great session—these conversations continue to shape the future of talent acquisition and workforce management. Our four key takeaways from the conference: ? The Rise of Agentic AI – With 25 AI-powered agents, Phenom is shifting toward more proactive, autonomous talent solutions. ? Customer-Centric Innovation – A “customer obsession” mindset is driving deeper, more personalized engagement to create better experiences. ? Skills-Based Talent Strategies – Tools like the Enterprise Talent Graph and Ontology Editor reinforce a shift to skills-first hiring and development. ? Strategic Growth – With a new Deloitte partnership and the acquisition of Edge, Phenom is expanding its impact on workforce planning. The future of talent technology is evolving fast—and we’re here for it. #THETalentAttractionAgency #RecruitmentMarketing #RecruitmentAdvertising #TalentAttraction #TalentAcquisition #HRTech #WBENC Dave Bethoney

Michael’s Talent Acquisition Transformation: From Traditional Recruitment to Dynamic Talent Marketing Michaels has always been a destination for creative minds — and now, their talent acquisition strategy reflects that same innovative spirit. They transformed their hiring approach from traditional recruitment to dynamic talent marketing — and the results speak for themselves. With the launch of their new career site — Michaels brings their creative employer brand to life. Career site: https://lnkd.in/gR-FqMji Michaels Stores shared their journey at #IAMPhenom during the session “Crafting the Path to Implementation & Fueling Creativity of a New Career Site.” Shoutout to the incredible speakers Amanda Medina and Edwin Avila for leading such an insightful conversation! They showed how a strong employer brand and an engaging career site can turn talent attraction into a competitive advantage. Here’s what makes their transformation stand out: Telling an Authentic Story: The new site highlights the passion and creativity driving Michaels’ culture. It shows candidates this isn’t just a job — it’s a place to build a career. Delivering a Personalized Experience: The site offers engaging content, intuitive navigation, and a seamless application process that keeps talent inspired from start to finish. Embracing a Marketing Mindset: Michaels shifted from reacting to hiring needs to proactively attracting, nurturing, and converting top talent — just like a marketer nurtures customers. At Hope Leigh Marketing Group, we help companies just like Michaels make this transformation happen — creating career sites, employer brands, and recruitment marketing strategies that attract and convert top talent. If you’re ready to transform your talent attraction strategy into a creative, high-performing marketing engine — just like Michaels did — let’s connect! #TalentMarketing #EmployerBranding #RecruitmentMarketing #HiringTransformation #Michaels #TalentAcquisition #Careers #HopeLeighMarketing #HiringStrategy #EmployerBrand #Phenom #IAMPhenom #TalentExperience #HRTransformation #EdwinAvila #AmandaMedina #TalentAttraction #CareerSite #TalentAttraction

Pay transparency isn’t just a buzzword—it’s a critical step toward closing the wage gap. #EqualPayDay serves as a reminder that pay disparities persist, but job seekers today are changing the game. In fact, according to LinkedIn, 79% of job seekers say they’re less likely to apply for a job that lacks pay transparency. When companies openly share salary information, they help level the playing field, reduce pay inequities, and build trust with employees. Closing the wage gap isn’t just the right thing to do—it’s a competitive advantage. #THETalentAttractionAgency #RecruitmentMarketing #EmployerBrand #TalentBrand #EVP #Culture #DEI #TalentAttraction #TalentAcquisition #WBENC

Say hello to Abigail Wentling—one of our new members of Team HLMG! ???? Abby joined us in November and has been making waves in our digital media side of the house ever since. With their expertise and fresh ideas, they’ve already become an essential part of the crew! Want to know more about Abby? Check out three fun facts below! ?? ??Abby recently picked up crocheting to unwind at the end of the day. ??Abby has lived in 5 different states. ??Abby has completed 2 Google Ads Certifications already in 2025 with several more in the works. Bonus: Abby's favorite part of their job is diving into data and more—"what truly makes my job meaningful is seeing beyond the numbers. At Hope Leigh, the ad campaigns I run have the potential to connect someone with the right job and provide companies with the talent they need to succeed, which is very impactful." #HopeLeighMarketingGroup #HLMG #TheTalentAttractionAgency #NewHire #TeamHLMG

AI Isn’t the Enemy—It’s the Space We Must Navigate At #IAMPhenom, the keynote took a bold approach—using 2001: A Space Odyssey as an analogy for AI’s role in the workplace. In the film, HAL 9000 represents the fear of technology taking control. But what if we flipped the perspective? What if AI isn’t the villain, but rather the vast unknown—like space itself? In talent acquisition and HR, AI isn’t here to replace us. Instead, it’s the uncharted territory we must explore. The real challenges aren’t AI itself but rather the familiar obstacles we already face: budget constraints, resource limitations, and the uncertainty of change. AI is just another part of that landscape—a powerful tool to help us navigate and thrive. Instead of resisting AI, we should be asking: How do we use it to propel us forward? Because just like in space exploration, those who embrace the unknown are the ones who make history. At Hope Leigh Marketing, we help talent teams navigate this “space” by maximizing their recruitment marketing strategies—leveraging technology, storytelling, and automation to attract the right talent, even with limited resources. Let’s explore the possibilities together. What do you think? How are you approaching AI in your strategy? #HRTech #AI #TalentAcquisition #Phenom #RecruitmentMarketing #HopeLeighMarketing

?? #IAMPHENOM kicks off tomorrow! ?? We're gearing up for a great week of conversations around technology, talent acquisition, and the future of hiring. If you're attending, drop us a comment or fill out the form below—we'd love to meet up. See you soon! https://loom.ly/1J96tvg #RecruitmentTechnology #TalentAcquisition #RecruitmentMarketing #TalentAttraction #WBENC

We know that great work doesn’t happen by chance—it happens because of our incredible team of HLMG-ers! Today, we celebrate you— Carly Sparpana, Jason Daniels, Lucia McWilliams , Hannah Latulippe, Cassidy Prucha, Julia Nelson, Hallie Euerle, Abigail Wentling, and Paige Johndrow—the people who make HLMG more than just a workplace, but a community. Thank you for your passion, your talent, and the energy you bring to #TeamHLMG. Happy #EmployeeAppreciationDay! Drop a ?? in the comments to help us celebrate. #HopeLeighMarketingGroup #THETalentAttractionAgency #WBENC

Loving when we get to see our clients in action! ?? If you are attending #IAMPHENOM2025 next week, you don't want to miss this session with Amanda Medina and Edwin Avila from Michaels Stores. Learn more about the session here ?? https://loom.ly/7kOarg8 #RecruitmentTechnology #EmployerBranding #TalentAcquisition #RecruitmentMarketing #TalentAttraction #WBENC