HOPE Hydration

????? Cannes Lions 2023 In 2018, over 300,000 plastic bottles were either sold or distributed throughout the Palais during the annual Cannes Lions International Festival of Creativity. This year, a new festival partnership, the Official Green Initiatives Partnership, was launched to reduce the event's environmental footprint. In collaboration with Cannes Lions, HOPE Hydration and supported by dentsu, a leading global marketing and communication network, this partnership provided free refillable water stations to significantly reduce this number. We installed HOPE Hydration Stations throughout the festival & each Hydration Station offered festival attendees a place to refill high-quality, filtered & chilled water, while providing media partners and advertisers with an innovative platform to showcase campaigns and key messages. 5,812 bottles were refilled across the 5 days, greatly reducing the amount of single-use plastic at the festival. Alongside this activation, we've committed to cleaning up 10,000lbs of plastic from our oceans. Actions like this should be part of a wider transformation agenda for the advertising industry, to radically decarbonize and drive consumer demand for a lower carbon economy. Keep an eye out as we continue to translate this partnership to cities and events around the world and as we set a new standard for the power of collaboration and commitment to a greener future. #HOPEHydration #CannesLions? #Sustainability #GreenerFuture #PlasticFree #Partnership #creativity

Busy week for HOPE Hydration at Climate Week this year: 1. Running back our impact campaign in Times Square for year TWO. Featuring climate activists such as Wawa Gatheru, Jacob Simon, Futerra, The Earthshot Prize, Sound Future & Climate Mental Health Network, and orgs + brands like Ocean Bottle & Liquid I.V. 2. Partnering with Alexis Ohanian Sr.'s new massive event ATHLOS (tomorrow - tickets are still on sale @ https://athlos.com) 3. Partnering with our favorite chocolate friends at Tony's Chocolonely (thank you Karin Campbell!!) For each bar we give out, we'll be cleaning up ocean-bound plastics. 4. Speaking at Regeneration.VC's AG Meeting on Friday Dan Fishman + Michael Smith, (https://lu.ma/67q1hg77) If you're in NYC and want one of the HOPE x Tony's bars (our business cards for the week), let us know!

Warmest welcome to our newest partners! ???? We're so happy to have HOPE Hydration, GnuSanté Creations, Choc Affair, Tulita and Ollie and Vince join the rePurpose Global family. These action-oriented brands are fighting plastic pollution, pledging to recover over 47,000 lbs of plastic waste from our planet this year! It’s inspiring to see brands coming together with a shared vision for a sustainable future. Together, we can drive towards a #CircularEconomy, and a future free from plastic waste! What sustainability initiatives are inspiring you right now? Drop your thoughts in the comments below!

HOPE Hydration?is transforming water fountains and access points from a pure (and annoying) cost sink to a revenue driver for venues. It’s a simple idea - a high-class, reliable, connected drinking water fountain that leverages advertising spend to massively expand water acess, and to improve the reliability of that access. HOPE allows brands to connect clearly to sustainability, health, and public-spiritedness, while being able to track interactions closely and accurately - and people get free, clean, reliable water as a result. Join us for a conversation with their Founder and CEO, Jorge Richardson, next Thursday, September 19th. Register here: https://lu.ma/fmfdt6la

The cat's out the bag! We've been waiting to announce this one... HOPE Hydration is in our first international airport! We've just completed the installation of 10 HOPE HydroStations across all terminals at MSP Airport. This is the first partnership in MAC's new strategic partnership initiative & we've had over 140,000 refills in ~a month. If you're flying through MSP, "Find HOPE!" #RefillNotLandfillAtMSP It's been a herculean effort & this partnership wouldn't have been possible without the MAC, Pentair & HOPE teams. A huge shoutout to: Anne Saxton, Adrian Chiu, Jihan Jenkins, Nick B., Rebecca Osborn, Katherine (Katie) Krisch, John Stauch, Phil Rolchigo, Julie A. Stange, Brian Ryks, Dave Tigue, Cristina Gnecco, Katie Munk, Owen Daw, Abb Kapoor + a lot more

I am so proud of this collaboration with MSP Airport and HOPE Hydration! As the airport’s FIRST partner in their new strategic partnership program promoting sustainability, we are working with startup HOPE Hydration to change how people think about water and their impact. Congratulations to Hope Hydration for reaching this milestone, and THANK YOU to MSP for your creativity and vision in bringing this together! (We hit 140,000 refills this morning!) A big thanks to the following: Jorge Richardson Cristina Gnecco Dave Tigue Jihan Jenkins Katherine (Katie) Krisch Nick B. Anne Saxton Julie A. Stange Nicki (Masterman) Leritz MBA, SPHR, SHRM-SCP Rebecca Hines Phil Rolchigo #pentair #pentairproud #mspairport #msp #everpure

Pentair is excited to announce a new collaboration with Minneapolis-St. Paul International Airport (MSP). As the Official Water Sponsor of MSP, Pentair is helping the airport promote #sustainability at 10 HOPE Hydration water refill stations equipped with filtration technology by Everpure from Pentair Water Solutions to offer thirsty travelers a free, great-tasting and more sustainable alternative to single-use plastic water bottles. https://lnkd.in/g65s_w2D

It's time for Lions. In an urgent moment for our industry, this year sees our media agencies drive impact, action and moments of reflection, radical collaboration and look at the unbounded road ahead with some of the biggest platforms in the world.? Also incredibly proud that alongside HOPE Hydration we strengthen our partnership that last year helped?achieve a milestone of zero plastic bottle sales within the Palais. And if you'll be on the Croisette, hit me up and let's catch up amidst the chaos. Wishing everyone a successful and impactful Lions. ? ?Carat, dentsu X, and iProspect celebrate the rich fabric of our industry as we celebrate the leaders of tomorrow, including Young Lions at The Media Mosaic in partnership?with our key media partners: https://lnkd.in/eCyGhQfs ?Media Unbounded kicks off our official programming with Hamish Kinniburgh, Global Chief Strategy & Consultancy Officer,?alongside Meta, Google, Yelp and Channel Factory on the world beyond AI: https://lnkd.in/eKVuNhBz ? ?We sit down exclusively with Reddit Co-Founder?Steve Huffman to discuss the future of community and culture: https://lnkd.in/eUGF-CB2 ? ?We’ve assembled a coalition of publishers and brand safety experts to provide a client symposium on one of the most pressing priorities in media: https://lnkd.in/eRr_PZJ5 ? ?We?celebrate?Rising Phoenix,?alongside our?Kimberly Dobereiner, Head of P&G Studios as?we discuss the road to the Paralympics with director?Greg Nugent, and Geneva Wasserman, Global EVP, Film & TV Development, dentsu: https://lnkd.in/eJDNmMKx ?

We had a LOT of fun with this one... ??????????????? Miami is hot. Formula 1 Weekend is hotter. No better way to cool down during race weekend then hydration powered by HOPE Hydration & Liquid I.V. Shoutout to the LIV team for keeping us hydrated all race weekend and the entire Miami F1 community for showing up #HOPEREFILLED ----- A huge shoutout to the amazing people who made this happen: Nicole Candiff, Brooke Cullison, Colleen Finlon, Anthony Y. Alyssa Fumagalli, Gillian Moore, Cristina Gnecco, Katie Munk, Jeannette Paulino, Owen Daw, Dave Tigue, Ivana Saginova Another shoutout to Nike Miami & Frankie Ruiz for hosting us And a final shoutout to the Pentair team for providing best-in-class Everpure water filtration CC: John Stauch, Adrian Chiu, Jihan Jenkins, Phil Rolchigo, Mohan Khadilkar, Nick B., Matt Celin