HOPE Hydration

????? Cannes Lions 2023 In 2018, over 300,000 plastic bottles were either sold or distributed throughout the Palais during the annual Cannes Lions International Festival of Creativity. This year, a new festival partnership, the Official Green Initiatives Partnership, was launched to reduce the event's environmental footprint. In collaboration with Cannes Lions, HOPE Hydration and supported by dentsu, a leading global marketing and communication network, this partnership provided free refillable water stations to significantly reduce this number. We installed HOPE Hydration Stations throughout the festival & each Hydration Station offered festival attendees a place to refill high-quality, filtered & chilled water, while providing media partners and advertisers with an innovative platform to showcase campaigns and key messages. 5,812 bottles were refilled across the 5 days, greatly reducing the amount of single-use plastic at the festival. Alongside this activation, we've committed to cleaning up 10,000lbs of plastic from our oceans. Actions like this should be part of a wider transformation agenda for the advertising industry, to radically decarbonize and drive consumer demand for a lower carbon economy. Keep an eye out as we continue to translate this partnership to cities and events around the world and as we set a new standard for the power of collaboration and commitment to a greener future. #HOPEHydration #CannesLions? #Sustainability #GreenerFuture #PlasticFree #Partnership #creativity

As of this morning, over a million people walked up to a HOPE Hydration station in 2024 and #refilledwithHOPE. We're always hustling hard, but the end of the year is always important to me to stop and reflect on some of the amazing wins we've had. I hope you get a chance to do the same, and i'm excited to reshare this post in 12 months and see where this number is :)

Carry a reusable water bottle and join us in reducing waste while you travel! With dozens of refill stations throughout the airport and help from our official water partners HOPE Hydration and Pentair, we've eliminated the need for close to 1 million plastic bottles.

For those who don't regularly check in on AirportImprovement.com, they posted an article this week on an interesting collaboration that Pentair has been working on with @HopeHydration to hydrate passengers at Minneapolis-St. Paul Int’l Airport with water filtered by #Everpure. https://shorturl.at/EWHdz #PentairProud

Dear EB community, you are our North Star. ???? Your beauty, strength and resilience is something to be celebrated EVERY WEEK. This #EBAwarenessWeek you can support EBRP and the EB community AND get featured in Times Square NYC!!!! All you have to do to get started is donate $25. Head to give.ebresearch.org/hope to learn more. BIG thank you to our friends HOPE Hydration for making this possible. ??

Busy week for HOPE Hydration at Climate Week this year: 1. Running back our impact campaign in Times Square for year TWO. Featuring climate activists such as Wawa Gatheru, Jacob Simon, Futerra, The Earthshot Prize, Sound Future & Climate Mental Health Network, and orgs + brands like Ocean Bottle & Liquid I.V. 2. Partnering with Alexis Ohanian Sr.'s new massive event ATHLOS (tomorrow - tickets are still on sale @ https://athlos.com) 3. Partnering with our favorite chocolate friends at Tony's Chocolonely (thank you Karin Campbell!!) For each bar we give out, we'll be cleaning up ocean-bound plastics. 4. Speaking at Regeneration.VC's AG Meeting on Friday Dan Fishman + Michael Smith, (https://lu.ma/67q1hg77) If you're in NYC and want one of the HOPE x Tony's bars (our business cards for the week), let us know!

Warmest welcome to our newest partners! ???? We're so happy to have HOPE Hydration, GnuSanté Creations, Choc Affair, Tulita and Ollie and Vince join the rePurpose Global family. These action-oriented brands are fighting plastic pollution, pledging to recover over 47,000 lbs of plastic waste from our planet this year! It’s inspiring to see brands coming together with a shared vision for a sustainable future. Together, we can drive towards a #CircularEconomy, and a future free from plastic waste! What sustainability initiatives are inspiring you right now? Drop your thoughts in the comments below!

HOPE Hydration?is transforming water fountains and access points from a pure (and annoying) cost sink to a revenue driver for venues. It’s a simple idea - a high-class, reliable, connected drinking water fountain that leverages advertising spend to massively expand water acess, and to improve the reliability of that access. HOPE allows brands to connect clearly to sustainability, health, and public-spiritedness, while being able to track interactions closely and accurately - and people get free, clean, reliable water as a result. Join us for a conversation with their Founder and CEO, Jorge Richardson, next Thursday, September 19th. Register here: https://lu.ma/fmfdt6la

The cat's out the bag! We've been waiting to announce this one... HOPE Hydration is in our first international airport! We've just completed the installation of 10 HOPE HydroStations across all terminals at MSP Airport. This is the first partnership in MAC's new strategic partnership initiative & we've had over 140,000 refills in ~a month. If you're flying through MSP, "Find HOPE!" #RefillNotLandfillAtMSP It's been a herculean effort & this partnership wouldn't have been possible without the MAC, Pentair & HOPE teams. A huge shoutout to: Anne Saxton, Adrian Chiu, Jihan Jenkins, Nick B., Rebecca Osborn, Katherine (Katie) Krisch, John Stauch, Phil Rolchigo, Julie A. Stange, Brian Ryks, Dave Tigue, Cristina Gnecco, Katie Munk, Owen Daw, Abb Kapoor + a lot more