Hoox

According to FICO and Deloitte, lagging on personalization programs can have bankwide implications—and financial marketers are feeling the pressure: ? 89% face hurdles with automation and personalization ?? At Hoox, we’re simplifying the process, empowering card issuers and merchants with tools to deliver real-time, personalized offers that drive engagement effortlessly. Learn how to get started: https://www.hooxpay.com/

Interesting data from FICO and Deloitte underscores the bank-wide impacts of lagging personalization: increased costs, slower agility, and even lost revenue. Embedding offers into the customer journey isn’t optional anymore. Here are the strategies that are making a difference for our issuer partners at Hoox: 1. Delivering real-time personalized offers at checkout to ensure your card is top-of-wallet 2. Using MLto provide incentives that really engage cardholders? 3. Enhancing engagement and boosting spend and recurrence? Issuers that prioritize embedded, personalized offers will optimize their Spend-Active ratios?

The Hoox platform makes real-time personalization seamless for cardholders at checkout while delivering big benefits for card issuers: 1. Boost card activation and spend with real-time personalized offers 2. Increase loyalty through timely, relevant incentives that keep your card top-of-wallet 3. Deliver insights to optimize spending behavior and refine engagement strategies Learn how to get started: https://www.hooxpay.com/

The Frustration of Disruptive Payment Experiences: Yesterday, I tried booking a ticket on United Airlines and opted for a third-party payment option that promised to autofill my card details for a faster checkout. Instead of simplifying the process, it opened a separate screen, failed to register me, and completely kicked me out of the checkout flow—after I had already painstakingly filled out my information. Frustrated by the disruption, I abandoned the process entirely and started browsing flights elsewhere. This is a perfect example of the critical flaw with semi-embedded payment solutions: they interrupt the purchase journey, often fail, and significantly contribute to the alarmingly high cart abandonment rates plaguing industries today. It’s no surprise so many sales fall apart at the final step. At Hoox, we’re redefining the purchase experience by staying fully embedded within the journey. Our platform recognizes users without relying on PII, ensuring a seamless and distraction-free checkout. Plus, we deliver personalized, real-time offers that encourage customers to use their favorite cards, unlocking instant rewards while boosting conversions for merchants. It’s a win-win for everyone involved. Let’s make the checkout process as smooth as it should be!

“Re-engaging or reactivating cardholders––taking them from inactive to active––costs issuers much less than acquiring new customers, but you have to approach them in a smarter way.” Hoox Co-Founder and CRO Roee Peled discusses Hoox’s customer activation platform and how embedded offers during the purchase journey provide issuers with a new solution to an old (and costly) problem.

Card issuers trying to activate customers using emails, text messages, and phone calls:

With fast-rising, low-cost fintech alternatives like A2A, BNPL, and digital wallets, card issuers need to make cards the most seamless, secure, and rewarding payment choice. Challenges: → High Fees: Merchants and consumers are turning to A2A payments that bypass costly card fees. → Fraud & PII Risks: Growing concerns over fraud and data security drive users toward options that safeguard personally identifiable information (PII). → Intense Fintech Competition: A2A enables direct bank transfers, BNPL offers flexible financing, and digital wallets simplify payments—each vying for market share. Path to Success: 1. Real-Time Incentives: Platforms like Hoox boost loyalty with targeted, in-the-moment rewards. 2. Enhanced PII Protection: Robust security measures for handling PII build customer trust and reduce data risks. 3. Flexible Payment Options: Partnering with fintechs and adopting new rails lets issuers offer lower-cost, flexible alternatives. Issuers that lead in engagement, PII protection, and payment flexibility will keep cards essential in today’s competitive market. What are your thoughts here? Source: Financial Technology Partners / FT Partners

Card Island is getting crowded with so many payment options! If you’re an issuer, there’s a 42% chance that your cards are currently taking an all-expenses-paid vacation. Get them back to work––and top-of-wallet––with real-time, personalized incentives, at the point-of-purchase––winning the battle at checkout. Like this post (or tag someone relevant) if you’re ready to put your cards back to work!

Boosting cardholder engagement? It should be embedded within the purchase journey. Had a fantastic discussion with Eitan Koter ??? on the Mastering eCommerce Marketing Podcast where I shared Hoox’s approach to engaging cardholders in real time—at the point of purchase. I'd love to hear your thoughts—how are you keeping your cardholders engaged?

Nearly 60% of consumers say rewards take too long to accrue and lack personalization. If your loyalty program depends on Card Linked Offers, your customer activation strategy might be stuck in the past ?? At Hoox, we provide real-time, personalized rewards, at the point-of-purchase, helping you win the battle at checkout and achieve top-of-wallet. Get in touch or learn more via the link in comments ??