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We're still not over our influencer launch! Come behind the scenes with us as we prep for our biggest campaign of the year ??

Finding the right posting frequency on social media can be tricky—it varies by audience and industry. That’s why we’ve done the research for you! Go on, read it: https://ow.ly/wsZy50Uc3zg

We don’t need to tell you that social moves fast ?? What we *can* tell you is what the best in the business have in common, based on our research — and that’s agility. Learn how to apply agility to your 2025 strategy and supercharge your social media performance in our latest trends report. https://ow.ly/fwj150UayXH

How would you end this sentence? Let us know in the comments ??

We didn't need to call each other out like that... SMMs, what have you been guilty of doing? ??

Wake up babe, our Social Media Trends 2025 report dropped! You won't believe the tea that's making your favourite marketers audibly gasp Grace Andrews, Gabriel Gomez, Keira Penney, Karla McNeilage, Olivia Mae Hanlon, Bri Reynolds, Jayde I. Powell, Brandon Smithwrick ??, Sophie Miller, Elfried Samba Don't be left behind. Read it here: https://ow.ly/LLeZ50U9lIv

“Are you okay” No, our screen time is 8 hours 43 minutes, our phone battery is at 14% and we don't even want to talk about our storage...

SMMs stop what you're doing! We've got BIG news (literally) ?? The Social Trends Report 2025 is LIVE! Learn how to apply agility to your 2025 strategy and supercharge your social media performance in our report: https://ow.ly/GK0950U7cCJ Let us know what your favourite insight is ??

You NEED to be able to stop people’s passive scroll on social media [ad]. I’m about to give you the strategy you need to do just that… We’re in the age of the infinite scroll, mindlessly sliding our thumbs along screens consuming endless content. So as brands and creators, how do we grab people’s attention to make them want to stay? And how do we create content that’s *so* good it inspires action? I’ve worked in marketing for 8+ years and this is the most important piece of advice I can give: Create a social media strategy that’s carefully crafted with your target audience in mind. ? You HAVE to evoke emotion and make them feel something. ? You HAVE to understand their needs, wants and desires. ? You HAVE to provide value and/or entertainment. I could personally yap on about this forever. But instead, I’m going to share the link to the ‘Social Media Trends 2025’ report that Hootsuite just launched: https://ow.ly/EEpb50U2BQN When I tell you I had so much fun reading this ?? It dives into the trends that will make or break your social media strategy in 2025, including: Content Experimentation, Social Listening and Generative AI. (With some good hard data, because we do love a data-led marketing strategy). The report examines what the most impactful brands are doing, analyses the findings, then shows you how to integrate their trends into your own strategy Here’s a wee sneak peek of some stats that stood out to me: → AI use has grown 95% since last year for rewriting and revising text → 92% of brands that use AI to develop ideas update their strategy on a weekly basis → ? of brands post content that’s primarily entertainment-driven → 62% of SMM’s use social listening tools, as it helps to drive sales & growth Let me know if you downloaded and read the report as I would loooove to know what stood out to you! -? P.s. this is the first-ever brand partnership that I’ve said ‘yes’ to since I started to grow my personal brand ?? I’ve always been super picky about what brands I work with, so to be a part of such an incredible Hootsuite campaign would have younger me doing a little happy dance!! #Hootsuite #HootsuitePartner