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?? Big things coming!? ? ?? Two Circles has agreed to acquire KORE, the market-leading data + intelligence platform. This bolsters our tech-enabled services in North America, adding over 400 new clients to the Two Circles team.? ? ?? Together, we will combine the expertise of two data-driven powerhouses to transform the sports and entertainment industry by knowing fans best. https://lnkd.in/g9vNuBuR

Get insights into which platforms create the most value and engagement across different types of sports partnerships,?and how brands can leverage them for success from KORE's Pete Abels, director of brands, and Daniel Foltz, partner strategy and data analyst. Register here to attend the upcoming ADWEEK webinar: https://adweek.it/3ZOZXN7

????????????????? ?????? ???? ???????????????????? ???????? ?????? ???? ????????????'?? ???????????????? 50/50 From the start of the year through last night, when Shohei became the first-ever member of the Major League Baseball (MLB) 50/50 Club, the Los Angeles Dodgers have generated 108 Million social media engagements (up 81% Year-over-Year) and 844 Million video views (up 240% Y-o-Y ??). They’ve turned this into $21 Million in brand AAV; while Ohtani’s $70 Million, 10-year contract is a major expense, the Shohei boost to sponsorship, ticket sales, & merchandise is putting the Dodgers well on their way to recouping that investment. #Brands, if you want to measure the value of your potential or current sponsorship partners contact [email protected] for insights. #SportsBiz VC: BlackBoxBuild

We’re bringing our best playbooks to Brandweek!???? If you're attending and interested in learning how to build a world-class ambassador program for your brand, we'd love to connect with you on-site. If you're looking for some tips now, you can grab our Canyon Bicycles GmbH Athlete Playbook, to get prepped. Download, here >>>https://bit.ly/4dpcEll Want to schedule time ahead to workshop together? Reach out Derek Stanek and we'll see you in Phoenix!??

The Kelce brothers just scored a $100M win with their "New Heights" podcast deal, setting a new gold standard for athlete and creator-led branding. ?? KORE's measurement tools identified that their partnership with Experian alone generated over $10M in Adjusted Ad Value (AAV) since the start of the podcast. ?? In this quick 3-minute read, discover how Travis and Jason Kelce are redefining modern athlete and creator-led branding and why you should collaborate with creator-led powerhouses like the Kelce brothers. Read the full story below:

?? Paris 2024 set a new standard for brand storytelling. The secret? Aligning with athlete-driven content that feels real. Learn how the most socially engaged #Olympics ever became a platform for viral moments, on today's Unofficial Partner podcast featuring Alex Balfour and RJ Kraus from KORE. #Sponsorship #DigitalStrategy #BrandMarketing Read the full highlights in this article, or listen to the podcast here >> https://lnkd.in/gm9ynraJ #SportsBiz #SummerGames #BrandMarketing

Ever wondered how to effectively activate athlete sponsorships and build brand champions - really well? Our new article covers key insights on Canyon Bicycles GmbH's highly successful sponsorship strategy in just 3 minutes. Or follow the links included to watch the 30 min live recording of how they empower their brand ambassadors. #SportsBiz #DataAnalytics #BrandMarketing