Hook Agency

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Are State Farm roof claims harder or easier to get approved for you? I asked John Senac, Dan Walrack and Chad Michael how to get more State Farm roofs approved. (Link in comments) Having had the pleasure of watching Dan - the $18.5M in one year sales rep - not only get a State Farm roof approved, but also get 3 more referred to him on the very next adjustment — I realized there had to be a reason why some reps struggle while some find it very easy to get these roofs approved. So we took the time this last few months to gather this footage and these expert perspectives to bring you a mini-documentary that I hope many will find useful for years to come. Of course we’re not the only ones that put in time and effort on this video, so my deepest gratitude to everyone that helped make this - for real. Thank you John, Dan and Chad - as well as Paul West on John’s camera, Jack Miller on camera and editing, and every adjuster that makes life a little easier for roofers that put their lives at risk quite literally, climbing roofs every day. ??????

I worked in the SEO industry long enough to know that results like this are not common. This chart shows the ranks for aquariushomeservices.com for 'furnace repair' in numerous Twin Cities Metro communities. Through regular results review with a vendor who wasn't afraid to show less than ideal outcomes, I was able to identify that our site's URL structure was a glaring weakness. There was no coherent, consistent format and if there is one thing we know that the search engine always prefers, it is order and structure. Cody Warren at Hook Agency devised an experiment to find out what our ideal subdirectory URL structure should be, and once we had found it, did the legwork of all the redirects needed to get us consistent sitewide. The results speak for themselves. After the completion of the experiment and redirects in early October, our pages started rocketing up to top 3 rankings netting us an increase of 53% in visibility score since September 1 ?? These are not national, fluff keyword ranks that will bring non-converting visitors. These are high value keywords in competitive territories for us. This is a small sample and applies to more of our keywords and locations than are even shown here.

We’ve been doing this every year for 3 years in a row and it’s been a game changer - Answering the most common 7 q’s we get in the sales process in ONE helpful video ?? Took us a few weeks but here it all is in one 14-minute banger (Link in comments) This strategy is from Marcus Sheridan’s ‘They Ask, You Answer’ and includes these common questions: ??Why Is Hook More Expensive? ??Should I Redo My Website? ????♂?Will I Get More Leads? ?? PPC vs SEO ?? What Makes Hook Different? ?? Why don’t we work with very early businesses? What is the Ideal Hook Client? ??Is SEO Dead? Is A.I. doing it all now / How do you use A.I.? Whether you’re curious about our services.. or about how to wield this ‘sales enablement’ video strategy - check it out, and consider making one of these you send out after someone reaches out to your company. ???? Sydnee Olsen ?? , Vincenzo Colosimo ?? , Casey Swanson ?? , Claudia Nuci ?? , Brynn Wilson ??

The Secret to Boosting Your Roofing Leads (and Sales) #roofinglife #hvactechnician #leads #sales ~ Tim Brown ??, Hook Agency

Want to boost your lead generation? ?? Check out our latest episode with Tim Brown ?? from Hook Agency, where we dive into actionable marketing tips for contractors. Discover how to elevate your business and thrive even in tough times! ?? ????????? Listen now: https://lnkd.in/gcXwj5cb

Everyone needs a Cody Warren ?? People see my face all the time and probably think - ‘when does that guy work?’ Posting on the internet so much… ?? Well… this dude Cody is one major reason everything is constantly improving without me looking over our 30 person teams shoulder all the time. He’s focused on: - Benchmarking key numbers and ensuring our clients are hitting those. - Strategic moves to improve the level of results each client is getting - Holding the operations / services team accountable for their goals on a weekly basis - Building out new services, or bigger moves on existing services - Mentoring teammates and alongside me, leading the leaders who mentor the team. He’s not on most social media platforms except this one ???? But he’s a driven bad-ass, leading a bunch of other highly motivated people that make up our Google specialized team, all of whom are in-office here in Minneapolis, MN. Gang gang

Being a salesperson is hard! But rewarding - especially if you believe in what you’re selling. So we asked Sydnee Olsen ?? our Chief Revenue Officer what she likes about it and what’s tough - here’s what she said. Has your idea of what sales is changed since starting at Hook? Would you recommend it? “Sales is one of the most rewarding, but most difficult jobs out there! When things are good, you’re flying high, but when they’re bad - man is it tough! If you can handle those high highs and low lows, I couldn’t recommend sales more. I think the longer you’re in it, the more pressure you feel to sell more and beat old numbers - people also start to expect more out of you, and there’s no room for slacking! Having now gone through multiple sales cycles, my perspective has changed a lot on the importance of consistent activity that leads to result, rather than simply the result.” What have you learned from hvac and roofing salespeople? “I’ve learned so much from HVAC and roofing salespeople! Number one that you can make unreal amounts of money ?? But actually - staying humble, and having a servant mindset, keeping the customers needs at the forefront of every conversation and interaction. If you come from a place of truly wanting to help, that authenticity shows through.” How do you manage your emotions and habits when you’re in a surge? How do you handle them when it’s slow? “I think when you’re in a sales surge and things are going really well, it’s almost a domino effect and YOUR confidence makes people feel confident, and ready to buy. The inverse is also true - when you’re in a lull, it’s easy to get down on yourself and you can come off really desperate to prospects, which isn’t generally very attractive! You just have to remind yourself that sales is a rollercoaster, and you’re never going to be in one season forever.” Thank you for everything you do Sydnee! Sales is crucial and we’re grateful you’re here to help our clients find what they need.

John K. Vang, a 15+ Year web developer and designer – shares why Hook develops cleanly coded, fast, and SEO friendly websites: How does custom WordPress development improve site performance and user experience for our clients? When we code Hook websites, we do it from scratch. There is no need for extra scripts, features or huge chunks of unnecessary code that is normally associated with themes you buy or the theme builders. So our code is simple, fast and efficient, which leads to faster page load time… which can improve SEO rankings. What are the most important technical aspects of a website that can make or break SEO results? (1) Site Security. You need to be on a secured server with an SSL certificate. (2) Page speed. It has to load fast or you will be taxed by search engines. (3) Heading Hierarchy Structure. The order of your headings (h1,h2, h3, etc) will affect your rankings also. How do you ensure that every website we build is future-proof and scalable as our clients grow? We build our sites on Wordpress. An open-source platform. This ensures that our code is up to WordPress Standards as well as understood by the rest of the WP Dev community. So if a client ever left our agency, a skilled developer with Wordpress experience can pick up where we left off. The client doesn’t have to redo the entire website saving them time and money. Thank you for everything you do John - your work is not taken for granted, we are so incredibly grateful for your diligence.

Always a pleasure having an in-office event! Thank you to everyone who came out and made it excellent! Tony Flattum, Ty Adams, Michael Armalis of 1 More Door Dmitry Lipinskiy of Directorii Phil Townsend of Beacon Building Products Mike Goldenstein of ROOFLE + All of the attendees! See you at the next event at Hook Agency’s office, until then we’ll see you out and about! ??