Honors

I had the chance to catch up with the Founders from Honors at the PGA Golf Shows event this week in Frisco, TX. Great team, beautiful product, and a lot of runway in front of them! Keep an eye on this brand --> https://lnkd.in/eaN9GzxN

?? Biggest takeaway from this year's Business of Women's Sports Summit: Women’s sports represent generational change & in this moment are prepared to change a generation. Over the course of the day we heard from athletes, journalists, executives, brand marketers & more about the growth opportunities that exist, insights and implications to consider when investing, tangible business results when you do, and why we're just at the starting line in building systems that will sustain this unprecedented moment in the women's sports industry. For content from the day, visit: https://www.axios.com/tn50 ?? We also broke some news. Congrats to Alexis Ohanian Sr. & 776 Foundation on the launch of the 776 Invitational - a women's only track event that will offer the biggest purse in women's track this September. AND we announced Deep Blue Sports + Entertainment is teaming up with iHeartMedia to launch the first ever audio platform dedicated to women's sports: the Women's Sports Audio Network (WSAN). The WSAN will include a slate of original podcasts featuring a daily show hosted by Emmy & Peabody Award-winning sports journalist, Sarah Spain, and a new pod from WNBA legend Sheryl Swoopes. iHeartMedia will also launch daily Women's Sports Reports across 500+ stations in 150 markets bringing women's sports coverage to 9 out of 10 Americans every day. This effectively addresses two of the biggest barriers in women's spots: discovery and scale of women's sports content. For details on WSAN: https://lnkd.in/eAciZJQX There are SO many incredible partners & colleagues to thank for making this year's Summit possible, especially: - Our speakers and attendees - many who traveled from around the country & the world - who brought insight & inspiration along with incredible energy while reminding us: everyone watches women's sports. Thank you, we appreciate you. - Our partners who supported the vision & believe in the mission: MassMutual Ally Snap Inc. Invisalign Footballco along with GLAMSQUAD Doladira Tequila Komos Glossier, Inc. PepsiCo Vestaboard The Female Quotient Honors Firework Photo Booth Co Sequel, Hoop York City & Paper Plane Coffee. - Sara Fischer Jacquelyn L. Cameron Colleen Turner Kristin Burkhalter Ebonie Ambers-Blowe Jonathan Otto & the Axios team for their unwavering partnership & commitment to covering the dollars & decisions that will impact the next 50 years of Women's Sports. - Wera Kuri & Lauren Markwith, Deep Blue Social Hosts - And finally, the incredible Sharks I have the privilege of working with to change the game: Sue Bird Gabrielle Fratangelo Haley Madsen Savannah Griffith Rebecca Cheatham Caroline Jones Meghan Roxas Alec Wells Nikita Malhotra Nicole Ryan Lorna Montalvo Betsy Hindman Kaitlyn Roche Erin Vogler Patrick Wong Maura Everett & our advisors. We did that! ?? Next up: Cannes Lions where we will launch our Women's Sports House. Details coming soon.

Honors discusses the power of a curated customer experience and how prioritizing personal relationships through trunk shows is driving half of its revenue. “I want [customers] to always feel confident and welcome as possible to tell us things like, ‘Hey, this isn’t washing as well as I thought it would,’ because they want us to improve,” Parker Anderson said. “I feel like that relationship is built in these in-person environments. There are only so many Instagram messages you can send to somebody to try to make a connection. But that connection will always be two-dimensional.” Big thanks to Modern Retail and Julia Waldow + Honors Co-founders Amy Anderson Huntley Rodes Jenna Walter

Enjoyed being a part of this conversation around the power of in-person shopping experiences and why we will continue to put our customers first! Thanks for including us Julia Waldow and Modern Retail!

What’s ahead at our Business of Women’s Sports Summit on 4/23? It’s a packed agenda inclusive of every role in our business’s ecosystem. Athletes, coaches, team owners, marketers, media executives, journalists and more. We’ve lined up panel discussions including the rule-breakers and changemakers who’ll be influencing women’s sports for the next 50 years. In fact, this annual industry-leading event -hosted in partnership with Axios - is SOLD OUT!! This year’s Summit will open with proprietary research we partnered with COMN on regarding the impact of advertising in women’s sports - presented by Rachael Rapinoe, MS, Business Development & Design Research. This research will set up our programming and will be followed by the day’s first panel discussion - “The Brands Influencing Women’s Sports” - will include Patty Morris, Kate Johnson, and Stephanie Marciano - brand marketers who are paving the way for the future of women’s sports. This conversation will be moderated by Deep Blue Sports and Entertainment Founder & CEO, Laura Correnti. We’d love to hear from our industry colleagues on topics you’re most interested in learning more on within the meteoric rise of women’s sports - so please let us know in a comment below: What’s the #1 thing you’re hoping to take away from our event? ?? Big thanks to our partners MassMutual, Ally, Snap Inc., Align Technology, NYSE and Footballco for supporting this year's event. As well as our partners at GLAMSQUAD, Glossier, Inc., Honors, PepsiCo, Vestaboard, Sequel, and Paper Plane Coffee.

Excited to be a part of this event alongside so many incredible speakers, partners and attendees!