Home Technology Specialists of America (HTSA)

This past week Keith Esterly was back in Clearwater Beach for a custom round of Relationship Science with David Liu and the outstanding team at AVC Technologies —and what an incredible experience it was! Honored to be invited back to dive deeper into the crucial relationship between client expectations and company execution—a cornerstone of success in our industry. This session wasn’t just about refining processes; it was about redefining the client experience and unlocking new ways to elevate service to an entirely new level. Set against the backdrop of AVC’s all-company kickoff event, this was more than just a workshop—it was a chance to strengthen teamwork, reignite passion, and set the tone for a powerful year ahead. Here’s to pushing boundaries, delivering excellence, and making every client interaction exceptional. AVC Technologies, you’re setting the bar high! #HTSA #AVCTechnologies #ClientExperience #Teamwork #ExcellenceRedefined

Bringing the Experience to Life Steven Rissi and Keith Esterly have been diving deep into the future of smart technology at the Crestron Electronics Experience Center, and the key takeaway? The intersection of residential and business is closer than you might think. This space isn’t just about showcasing perfectly executed technology—it’s about creating moments where clients and trade partners truly understand what we do. The magic isn’t just in the tech itself, but in the experiences it enables—the problems solved, the dreams realized, and the seamless integration that makes it all feel effortless.

Steven Rissi and Keith Esterly our resident “Learning Guys,” are boots on the ground in NYC to explore the future of staying ahead of the curve! At the forefront of innovation at the Crestron Electronics Experience Center! It’s a great glimpse of what’s NEXT! A hands-on look at cutting-edge solutions in a fully realized smart environment. Stay tuned for insights, takeaways, and a firsthand look at the tech that keeps us one step ahead. #AheadOfTheCurve #CrestronExperience #FutureReady #WhatsNext #HTSA

At HTSA, we are all about creating experiences that integrate cutting-edge technology into everyday living, and the new show space at our member ATI of America in Park City, Utah is a perfect example of that vision. ?Throughout the space, They’ve installed state-of-the-art AV technology, smart shades, and intelligent lighting systems that all work together effortlessly. From 8K OLED displays, a seamless Barco TruePix video wall, to concealed TV lifts that keep your space sleek and modern, this space is designed for both luxury and convenience. Their integrated Human-Centric lighting system enhances everyday life by adapting to daily routines, creating the ideal lighting environment based on?circadian rhythms, personal preferences, and the needs of every moment. And let’s not forget the custom 1000 square foot theater. With a 17-foot wide screen and acoustically-engineered sound isolation, it brings the full cinema experience to life. At HTSA, we’re proud to have ATI of America as part of our community—a company that doesn’t just add technology to a home, but truly enhances the way you experience it. Ketra CINEAK luxury seating Lutron Electronics Bryan Randall Upwall Design Architects

Elevating Technical Excellence! This week, 14 technicians attended the Technical Excellence 101: New Technician Intensive at the CEDIA Training Center in Fishers, Indiana, led by the amazing Steven Rissi With experience levels ranging from 3 to 18 months, these techs immersed themselves in hands-on training to: ? Accelerate their education ? Build essential skills to install, terminate, and test infrastructure ? Master industry standards for advanced residential integration ? Learn tips & tricks to boost accuracy and efficiency This program is designed to empower technicians with the tools and confidence they need to succeed in the field. Congratulations to all the attendees for taking this critical step in their professional journey! #CEDIA #TechTraining #ResidentialIntegration #IndustryExcellence

Wonder will take center stage as the guiding theme of HTSA’s Spring Conference, celebrating the idea that 'wisdom begins in wonder' and exploring how this timeless concept can inspire innovative integration solutions, empowering our partners and members to reimagine the possibilities of connected living. #socretes #springconference #wonder

Lace ’em up, Keith Esterly, it’s go-time! ? We were back in action for 2025, with Keith kicking off an incredible Tuesday with the rockstar team at Paulson's Audio & Video rolling up their collective sleeves to explore Green-brain, Relationship Science, and a bold new approach to client experience. Massive appreciation to Dan Paulson and Kristopher Paulson, and the entire crew for going all in—pressing “pause” on the business to dedicate the entire day leveling up their vision, refining their expertise, and amplifying their already outstanding commitment to excellence. When a team this dedicated steps up, the future looks crystal clear. ???? #NextLevel #BootsOnTheGround #PaulsonsAV #ElevateExcellence

Coming Soon! ?? The debut of our HTSA Technician Excellence program, built and delivered by our newest team member, Steven Rissi. Our unique partnership with CEDIA allows us to offer this new series of hands-on trainings to our members, for techs of all levels, at one of the best training facilities in the business. Stay tuned for more on this ahead-of-the-curve program!

Lightapalooza 2025 was nothing short of spectacular! A vibrant celebration of innovation, education, and connection in the world of lighting and technology. We want to take a moment to thank every single one of our incredible members who joined for this unforgettable event. From the latest advancements in smart lighting to the most stunning designs in decorative illumination, Lightapalooza was the place to experience it all. The vendors and educators truly brought the event to life, showcasing the latest innovations and sharing their expertise to inspire and empower our members. Thank you to everyone who made Lightapalooza 2023 such a success. We can’t wait to see you again next year for another unforgettable experience.?Lightapalooza ProSource

HTSA is front and center at Lightapalooza 2025! This event sets the bar for education in the industry, and the exhibit floor is a curated collection of exceptional lighting booths, showcasing state-of-the-art home illumination, natural light optimization, and energy control products.