Holly Seybert Copywriting

??The 5-Part Copy Makeover for Small Businesses ?? ??Part 5: Good Copy Pays for Itself (Literally)?? Small businesses are often hesitant to invest in copywriting. I get it. Marketing budgets are tight, and the ROI isn’t always obvious. However, your copy is the silent salesperson working 24/7. It’s on your website, your emails, your social posts. It’s guiding potential clients either toward a purchase… or away from it. A strategic copy makeover can: -Turn more site visitors into paying clients. -Reduce drop-offs on sales pages. -Make your emails actually get read (and clicked!!!) I’ve seen simple copy tweaks double conversions. So, ask yourself: Is your copy doing its job? Or is it quietly costing you clients? If you think it might be the latter, it’s time for a copy makeover. I offer free 15 minute assessments. Send me a message, and let's get something scheduled.

??The 5-Part Copy Makeover for Small Businesses ?? ??Part 4 :The Call-to-Action That’s Probably Losing You Clients?? Let’s talk about the line that could be costing you the most sales: your call-to-action (CTA). “Contact us.”?? “Learn more.”?? “Click here.”?? Boring. Forgettable. Easy to ignore. Your CTA needs to feel like the next logical step, not just a vague invitation. Instead of: “Contact us,” Try: “Let’s plan your next event—stress-free.” Instead of: “Learn more,” Try: “See how we can grow your brand today.” In every copy makeover I do, I tweak CTAs to make them clear, actionable, and customer-focused. Because if your CTA isn’t guiding the reader toward action, you’re losing sales.

??The 5-Part Copy Makeover for Small Businesses ?? ??Part 3: Stop Talking About Features! Focus on Results?? You offer amazing services (duh!). Your clients are happy. But your copy still isn’t getting clicks or inquiries to drive growth. Here’s why: you’re leading with features, not results. People don’t want your service; they want what happens after they use it (aka the solution you are providing). A social media manager doesn’t sell content calendars. They sell brand growth and more leads. An event planner doesn’t sell vendor coordination. They sell stress-free events and memories that last. Your copy should make it crystal clear what life looks like for your client after they hire you. That’s the emotional hook that leads to sales. In a copy makeover, I focus on turning feature-heavy language into benefit-driven messaging. Benefits drive growth!

??The 5-Part Copy Makeover for Small Businesses ?? ??Part 2: You’re Losing Sales Because Your Copy Isn’t Clear?? Clarity sells. If your audience has to think about what you do, they’ll leave your website and head to the next business that spells it out for them. Here’s what I see all the time: -Websites full of buzzwords but light on meaning. -Pages that explain the process but not the outcome. -Copy that tries to be clever instead of clear. Fancy words and jargon will not give you instant credibility. When I help small businesses with copy makeovers, the first thing I do is cut through the fluff and highlight the real value. If you’ve ever had someone say, “I’m not sure I fully understand what you offer,” it’s time for a rewrite. Check it out ---> https://lnkd.in/eWZrGRZ6

??The 5-Part Copy Makeover for Small Businesses??? ??Part 1: Why Your Website Isn’t Converting (And How to Fix It)?? You poured time (and probably a chunk of your budget) into your website. The branding? Spot on. The photos? Beautiful! If it looks like a Mercedes, but runs like a go-kart, we have a problem. If visitors aren’t taking action, your copy is failing you. Good design draws people in. Good copy closes the deal. Most small businesses make the same mistake: focusing on how the website looks and not how it speaks to potential clients. Visitors land on your page asking one thing: “What’s in it for me?”?? If your copy isn’t answering that question within seconds, they’re gone. This is where a conversion-focused copy makeover can turn window shoppers into paying clients. Take a look at your homepage. Does it guide visitors toward action? Or does it leave them wandering? Not sure what is exactly happening on your site ?? ? Message me today and let's connect. #copywriting #smallbusiness #marketing #growth

“I don’t want to focus on marketing right now.” (<--A quote I've actually heard.) I get it. You’re busy running your business, handling clients, managing operations, and wearing all the hats. Marketing can feel like something that can wait until “later.” Here’s the thing. Marketing is how people find you. Without it, you’re relying on word-of-mouth, luck, or the hope that people just stumble across your business. The good news? Marketing doesn’t have to be overwhelming. Start with the basics: ?? Know Your Audience – Who are they? What do they care about? Understanding your people helps you tailor your messaging so it actually speaks to them. ?? Define Your Value – Why should someone choose you? Get clear on what sets you apart so customers instantly see the value you bring. ?? Make It Easy to Find You – A great product or service doesn’t matter if no one knows it exists. SEO, social media, and content marketing help you show up where your audience is already hanging out. ?? Map the Journey – People don’t go from “Who are you?” to “Take my money” overnight. Marketing helps guide them along the way, turning casual browsers into paying customers. Saying “I’ll do it later” can unintentionally slow your growth. Even simple, consistent efforts can make a BIG impact over time. So, is it really that you don’t want to focus on marketing, or is it that you don’t know where to start? New on the blog--> A story of two coffee shops. https://lnkd.in/eehXa3hk

?? The Internet is a Loud Place. Is Your Copy Speaking Up? ?? Imagine walking into a crowded room where?everyone is shouting—ads, emails, social posts, pop-ups. That’s the internet. And if your brand’s message isn’t?clear, compelling, and engaging, it gets drowned out. So, why is?copywriting?the secret weapon every business needs? ???It Captures Attention?– Your audience is bombarded with content?all day long.?Good copy stands out with?scroll-stopping headlines, emotional triggers, and storytelling?that makes people pay attention. ???It Builds Trust?– Let’s be real: people are skeptical. A well-crafted message?feels authentic, relatable, and credible. It helps turn casual visitors into loyal fans. ???It Drives Action?– Clicks, sign-ups, sales??Good copy makes things happen.?It pinpoints customer pain points and turns them into?irresistible calls to action. ???It Boosts SEO & UX?– Search engines (and people!) love content that’s?useful, relevant, and engaging.?The better your copy, the better your rankings—and the longer people stick around. Your brand’s message?deserves to be heard.?Is your copy working for you or getting lost in the noise? Let’s chat. ?????

The summer vibes may be ending, but the busy season is just getting started.??? Whether you're looking to refresh your brand messaging, start a seasonal campaign, or craft compelling content that resonates, now's the perfect time to get started. I'm now booking fall clients for my copywriting services. With only a few spots available, let's connect and make sure your business is ready to finish 2024 on a high note. ???Availability is limited, so let's chat soon!