Holland Litho Printing Service

As we observe America Recycles Day, it is crucial to recognize that paper remains the most recycled product in the United States municipal waste stream (68%). The circular nature of paper is something to be celebrated and embraced by all. https://lnkd.in/dBZ8idMm #recycle #sustainable #paperfacts #printindustry #paper #americarecyclesday

?? Achieving Vibrant Colors on Both Coated and Uncoated Paper! At Holland Litho, we're redefining what's possible with uncoated stocks. Using our digital and UV sheetfed presses, we deliver colors that are as bright and vibrant as PMS coated swatches—even on uncoated paper! Traditionally, printing on uncoated paper resulted in darker, muted tones, leading designers to choose different PMS colors for coated and uncoated stocks. But with our advanced printing technology, colors stay closer to the surface, resulting in clean, deeper hues without the muddiness. ??? Our Tip: Refer to coated swatches even when printing on uncoated paper to achieve the best results. No need to settle for less! However, if you prefer the traditional muted look, we can do that too using our non-UV offset press. Ready to make your colors pop? Read the full article here https://lnkd.in/gJDUAjqk #Printing #ColorPrecision #DesignTips #HollandLitho #VibrantColors

Timing is Everything in Direct Mail! ?? Ever wondered, "When do you need our files so our mail piece lands in mailboxes by a specific date?" Here's what you need to know: ?? The Reality of Predicting In-Home Dates No direct mail company—including Holland Litho—can guarantee exact in-home delivery dates. The USPS sets delivery standards, and while we strive for punctuality, factors beyond our control can cause delays. ?? How We Can Help Customized Timelines: We'll provide a general schedule for proofing, production, and your mailing drop date at the Post Office. Optimal Planning: We work with you to select the best drop date based on USPS delivery standards. ?? Factors to Consider Peak Seasons: Delays often occur around holidays and election seasons due to increased mail volume. Weather Conditions: Severe weather can impact delivery times, especially if mail routes through affected areas. ?? Real-World Insight In a recent non-profit mailing, 10,000 out of 20,000 pieces were delivered within eight days; the rest took longer. Even priority mail like periodicals can face inconsistencies. Tight Deadline? Consider using First Class Mail for faster delivery. Planning Ahead? Marketing Mail or Non-Profit Mail can offer significant cost savings! #DirectMail #MailingServices #USPS #MailDelivery #HollandLitho #PrintingServices #FirstClassMail

?? Mastering the Art and Science of De-duping Your Mailing Lists! Eliminating duplicates from your mailing lists isn't just about avoiding redundancy—it's about strategically targeting the right audience within each household. Whether you're promoting a local pizza shop or organizing a fundraiser, understanding who to reach can significantly boost your response rates. ?? For a Pizza Shop: Send one enticing flyer per household. Everyone loves pizza, so a single mailer ensures you reach the entire family without overstuffing their mailbox. ?? For a Fundraiser: Hosting a rock concert for a fundraiser? Target the younger adults or teenagers in the home. If it's a golf tournament, aim for the adults who are more likely to participate. At Holland Litho, we specialize in optimizing your mailing lists using CASS-certified address validation. This ensures your mailers are accurately addressed and reach the right hands. Ready to enhance your direct mail campaigns? Contact us today to learn how effective de-duping can make a difference! ?? Read the full article here https://lnkd.in/gWGda7A4 #MarketingTips #DirectMail #DeDuping #MailingLists #HollandLitho

When you choose to go paperless with electronic communications, know that there is an environmental impact to consider. Increasing levels of e-waste, improper and unsafe treatment, and disposal through incineration or in landfills pose significant challenges to the environment and human health. Electronic communication is not without environmental impact. Learn more #paperfacts: https://lnkd.in/gqCT8Bkp

???? Introducing Our Ultimate Envelope Guide! ???? Struggling to find the right envelope sizes, shapes, or downloadable dies for your mailing needs? We've got you covered! ??? Our Ultimate Envelope Guide provides: Standard Enclosure Sizes: Perfect for return cards and envelopes where only one item is inserted at a time. Hand Inserting Services: For assembling dozens or hundreds of pieces, our Mailing Department can hand-insert items that are 1/4" narrower than the envelope opening and 1/8" shorter. ?? Machine Inserting Services: For thousands of pieces, we offer automated machine inserting. Enclosures need to be 1/2" narrower than the envelope opening and 1/8" shorter. ?? Why is this important? Choosing the correct sizes ensures a smooth mailing process and can save you from additional costs associated with manual inserting. ?? ?? Check out our guide and download the dies here: https://lnkd.in/gugU6zrn Need assistance with your next mailing project? Our team is here to help! #UltimateEnvelopeGuide #MailingSolutions #EnvelopeSizes #DirectMail #PrintingTips

?? Introducing Informed Visibility: See It in Action! ?? We're thrilled to announce that Informed Visibility is now available for your direct mail campaigns with Holland Litho! ?? This innovative service provides detailed insights into your mail delivery process, giving you real-time updates on when your campaign is in the mail and when each piece is delivered—down to the individual item! ???? With just two clicks, you can export this detailed data and import it into your CRM to track consumer actions related to each mail piece. ???? But that's not all! We can help you set up triggered events based on mail piece delivery, such as follow-up emails or postcards. Automate your marketing efforts and enhance customer engagement seamlessly! ???? Partner with us to handle your triggered events and take your direct mail campaigns to the next level. ?? Get started today and see Informed Visibility in action! Read the full article. https://lnkd.in/g3j4ZyBX #InformedVisibility #DirectMail #HollandLitho #MarketingSolutions #CRMIntegration #TriggeredEvents

?? Unlock the Power of Direct Mail Marketing! ?? Looking to generate leads, boost sales, or re-engage customers? Direct mail might be your secret weapon. Here's how to get started: ?? Set Clear Goals Define what you want to achieve: more calls, increased website traffic, repeat customers, etc. ?? Know Your Audience Identify who you're trying to reach by understanding their location, interests, and needs. ?? Stand Out Creatively Use eye-catching designs, colors, and formats to make your mail piece memorable. ?? Craft a Compelling Offer Include a clear call to action—like a special discount or exclusive content—to motivate recipients. ?? Choose the Right List Target your audience effectively with tailored mailing lists or services like EDDM. At Holland Litho, our mailing specialists are ready to help you create a successful direct mail campaign from start to finish. Let's harness the power of direct mail together! ?? Read the full article here https://lnkd.in/gwXSviUN #DirectMail #MarketingTips #BusinessGrowth #HollandLitho

Think digital is always greener than print? Think again! ??????? A recent Washington Post article titled "Electronics are built with death dates: Let’s not keep them a secret" sheds light on the hidden environmental costs of our digital devices: ??70% of a device's carbon footprint is from manufacturing. ??Decisions to glue in batteries and make them non-replaceable force unnecessary upgrades. ??Mining rare metals for electronics comes with tremendous human and environmental costs. Meanwhile, the paper industry is actively contributing to forest growth. ?? According to Two Sides North America, North American forests grew by 13 million acres over a recent ten-year period thanks to sustainable practices. We love digital communication (we're using it right now!), but let's bust the myth that digital is always more eco-friendly than print. It's time to make informed choices! ?? Read the full article here https://lnkd.in/gpPjvfAj #Sustainability #EcoFriendly #PrintVsDigital #EnvironmentalImpact #TwoSidesNA

?? Consistent Color, Every Time! ?? At Holland Litho, we're proud to be GRACoL certified and G7 calibrated on both our offset and digital presses. Here's what that means for you: ??Standardized Color Appearance: Whether it's a brochure, catalog, or magazine ad, your prints will have consistent, vibrant colors—no matter where they're printed. ??Seamless Mixing of Print Methods: We can mix and match between offset and digital printing with no detectable differences in color. ??Environmental Benefits: Our calibrated equipment reduces paper waste and make-ready time, minimizing our environmental impact. ?? With GRACoL and G7 standards, we ensure your final printed piece looks perfect every time, regardless of the printer or equipment used. Say goodbye to color inconsistencies and hello to flawless prints! ?? Read the full article here https://lnkd.in/gwr3RKxd #GRACoL #G7 #ColorConsistency #Printing #HollandLitho