HockeyStack

As CRO, at the end of quarter I like to mute my phone. No, Nate, I can’t help you executive multi-thread. Do better! I’m busy with the important work—helping Lily use AI to beat an army of 13-year-old girls and Bots to secure Taylor Swift tickets. I’m not ashamed to admit it. At our office, the end of quarter can be chaos. But I’m also the world’s best boss. And some things are more important than money (don’t tell our board). So when Lily came to me desperate to get tickets to Taylor’s latest concert… I did what any supportive CRO would do. I muted Slack notifications and started harassing our engineering team to re-build HockeyStack’s AI agent, Odin. - Can Odin build you marketing reports in minutes? Yes - Can Odin analyze your paid campaigns? Of course. - Can Odin give you optimization recommendations? Faster than anyone. But can Odin help Lily skip the line at Ticketmasters? Or will we accidentally create an AI monster that psychologically tortures Lilly and leaves her desperate to sue Ticket Master? I have no idea! I haven’t watched the video yet. I’m busy being CRO. Drinking Americanos from Blue Bottle. And yelling at the SDRs to send more emails. Let’s tune-in and find out together. ??

As a marketer, when you're told to "do more with less," you're immediately faced with a sliding doors decision.? Door 1: You collapse at the knees, shake, and scramble to think, "Oh no, I'm going to fail without all my things, my people, my budget," and you're set up to crumble before both feet even get through the door. Or, you take Door 2: You think, "I get to be more creative... with the power of AI, the power of stronger internal partnerships, and the power of insight." I take door 2, and I've gone through it a handful of times. It's definitely not easy, but 100% possible, and I'm excited to share my experience and learnings on this topic as a speaker at next week's HockeyStack Panel. A group of growth experts, who'll bring their perspectives will join me. You won't walk out with a lesson but a hefty toolkit to-do more of the right things for your business. Max Maurier, Rishi Mallik, Shilpa Narwade, Emir Atli...I look forward to joining you on stage next Tuesday, March 11th! If you're in San Francisco, are free next Tuesday night, and are interested in meeting some fun people, engaging in discussions, and learning about this topic, please join us.

Our new panel will be streamed on LinkedIn directly from our HQ!

? ? NEW HIRE FRIDAY ? ? We're excited to welcome Lumie (Qiaochu) Yang as a Data Analyst! Some fun facts about Lumie: - I run an Amazon business selling original neon signs under my brand Monokiki. If you ever need some cool lighting, you know where to go (yes, this is a shameless plug) - Before my back injury, I could lift 90kg for 10 sets of 10. Now, I just lift my dog and cat. - I grew up in a home with two dogs and a cat, and now I have one dog and one cat. Safe to say, I’m a lifelong animal lover We're thrilled to have Lumie (and her dog) on the team!

Today is the MOST exciting time for HockeyStack since I wrote our first line of code. We are releasing our Account Intelligence product powered by Workflows and AI agents. Here is why I’m excited: BACKGROUND: Many people know HockeyStack as the Reporting and Attribution tool. We built the most flexible and customizable product for marketing reporting and quickly became the #1 player. But our vision has been different since Day 1. What we built was an extensive Data Foundation that tracks the full buyer journey. Integrated with your CRM, Marketing Automation, Website, Ads, Spreadsheets, Data Warehouse, and more. Reporting was the first Application to make the buyer journeys useful. With Account Intelligence, you can take all the buyer journey data you already have, merge it with 3rd party signals, do research and qualification with our AI agents, orchestrate campaigns, and run outbound on auto-pilot. Watch the video below!

Being asked to do more with less? We’ve got you! On March 11, we’re showing the marketing community some love with a Marketing Leaders Panel at HockeyStack HQ—complete with a catered dinner, top-shelf drinks, and a candid conversation on how today’s top marketing leaders are delivering results when asked to “do more with less”. We’re excited to host this panel with these incredible marketing leaders: Max Maurier (VP of Growth Marketing, Trellix) Rishi Mallik (Chief Growth Officer, Workato) Sheridan Gaenger (VP of Growth, Own Company) Shilpa Narwade (VP, Demand Generation, Dialpad) Moderated by Emir Atli, CRO at HockeyStack, the panel will tackle: - Cutting spend whilst delivering maximum impact - Aligning sales & marketing to drive revenue - Rethinking how we measure marketing success Spots are limited—request yours here: https://lnkd.in/gfqenmpg Details: Tuesday, March 11, 2025 | 4:30 PM PT HockeyStack HQ | San Francisco Agenda: - 4:30 - 5 PM | Registration & Cocktails - 5 - 6 PM | Panel Discussion - 6 - 8 PM | Dinner, Drinks & Networking Looking forward to seeing you there!?

? ? NEW HIRE FRIDAY ? ? We're excited to welcome Jordan Pransky as a Senior Account Executive! Some fun facts about Jordan: - Born and Raised in Massachusetts - Been to 12 countries, hoping to hit 30+. Favorites so far have been Japan & Iceland - Much of my spare time is spent playing ice hockey and ball hockey. My first time on hockey skates was 2 years old in the pond in my backyard. Never looked back! Thrilled to welcome a lifelong hockey fan to HockeyStack—where he’ll be stacking up wins on and off the ice! ??

HockeyStack is growing fast and bringing on 30+ new team members across Growth, Engineering, and Customer Success! There’s never been a more exciting time to join us: - We just raised our $20M Series A? - We 4.5x’d revenue last year? - We outgrew our office in 6 months and moved into a brand-new 25K sq ft HQ ?? (take a peek at our office tour below) - We’re pioneering Account Intelligence for Marketing & Sales with our new AI agents - built upon our unmatched data foundation OPEN ROLES: ?? Growth (6) - 2 SDRs - Sales Engineer - 2 Product Marketing Managers - Business Operations ?? Engineering (22) - 10 Product Engineers - 10 ML Engineers - 2 Product Designers ?? Customer Success (4) - 4 CSMs All roles are based in San Francisco, and we offer relocation bonuses (60% of our team moved here to be part of this!) At HockeyStack, you’ll work with the smartest people in your field, ship impactful work fast, and enjoy all the perks—real equity, unlimited snacks, daily lunch & dinner, and more. Know someone who should join? Send them this post or reach out to Rajalakshmi Venkatesh. Apply directly here → hockeystack.com/careers P.S. Here’s a sneak peek at our new HQ ??

???? This is the BIGGEST feature we've ever released for demand gen and sales development teams. HockeyStack can now build workflows and Custom AI agents to run those workflows. There’s a lot of noise around AI Agents for GTM. But 99% of these approaches involve looking at the same signals, prompts, and data to run the same old outbound playbook 1000x faster. They’re Signal and Sequence. What we found is great sales development teams have developed an intuition for what marketing has been working for the last 5 years: the buyer journey. The signal only tools don’t have an understanding of the buyer journey. Our customers have been looking for a way to build 1st and 3rd party audiences using buyer journeys and attribution, to find out what’s driving pipe, learn more about the accounts, and run different workflows. With Workflows, you can now get any type of audience using all the buyer journey data, hiring, funding, champion changes, or any other signal we can collect from the web using Custom AI Agents. You can then sync your leads/accounts to your Sales Engagement Platform, Marketing automation platform, update CRM fields, or do anything else with 30+ tools we integrate with. Here are some real quotes from customers: - “I have been waiting for this the last 10 years” - “I have thought about 15 different workflows I want to set up tomorrow” - “Can we have a 1 hour call next week to brainstorm? I have so many ideas” Workflows is a part of our new Account Intelligence product, so you don’t need to have our Reporting product to build Workflows. I don’t believe Humans will be replaced, but everyone in marketing/sales will need to get 10x better this year. There is no excuse to not perform at your highest with all this tech. The future isn’t Signal and Sequence, it’s Journeys and Workflows. Check out the video below and our new Workflow Library on our website!

This month, we're thrilled to host the SFNode Meetup at HockeyStack HQ-featuring a talk by one of our engineers, Delmer Reed! Can't wait to bring the Node.js developer community together for an evening of discussions - covering everything from building AI agents to how patterns emerge in evolving product codebases! Register here: https://lu.ma/qlvtozbw Date: Thursday, February 27 at 6:30pm Location: HockeyStack HQ Refreshments: We’ll be serving up pizza and drinks! Meet the Speakers: Delmer Reed (@delmer-reed) – How patterns emerge naturally in evolving codebases. Tauseef Khan – Rethinking frontend libraries and building them from scratch. Souheila S. – Building an AI agent in a day. We’re excited to be this month’s host and can’t wait to see everyone at HockeyStack HQ!