Take a look and we hope you learn something new about consumption and the growing middle class.
Visa (yes, that Visa) reported on global economic trends predicting that by 2030, the global middle class will expand dramatically, bringing billions more into higher consumption patterns. According to Noah Gordon and Daevan Mangalmurti in a recent Vox article, the amount of energy needed to sustain this shift will be staggering—climate predictions focus too much on what energy is needed and not enough on what is wanted. It’s unreliable to continue producing and consuming at the current levels–and then some when the rest of the world catches up. A cultural movement should be the top priority of our sustainability strategy. We cannot talk about sustainability without talking about mindset shifts—rethinking our relationship with consumption, production, and waste. HMK created a video, and we made it emotional and vibey (dun dun dun), designed to make people feel the scale of what is at stake. We need to get people in the right mindset to address these issues and that’s what we are going for – intensity that makes us think and potentially change perspectives. If you are the default “sustainability person” at your business and need your coworkers to understand the gravity of the challenge ahead, this video is for you to share. Because if we don’t shift our mindset now, we won’t be able to keep up with the reality of what’s coming (or what’s already here). Take a look at our newset video and share it with anyone you think could use it. We hope we’re presenting some interesting perspectives that aren’t regularly talked about. Watch the video here: https://lnkd.in/gDECi8N8