brandx

We’re over the moon to have three incredible projects shortlisted in tonight's FX Design Awards #Graphics - #Signage and #Wayfinding category: Subway Miami, the Consulting Office in Boston, and Schr?dinger New York. A huge well done to our brilliant clients and talented design team—your creativity and innovation have truly shone through. Best of luck tonight at the award ceremony, and here’s to celebrating design excellence! Want to know more about these standout projects? Explore them in detail at hlwbrandx.com Photography by Eileen Escarda, Carolina Madrigal, Anton Grassi, and Pavel Bendov. #brandx #SignageGraphics #FXAwards #DesignInnovation #WayfindingExcellence

The McShane Campus Center at Fordham University is the beating heart of its Bronx campus—and it just got even better! The all-new 22,500-square-foot dining hall, the Marketplace, is now open, offering a dynamic and engaging space for students to connect and recharge. HLW’s brandx team brought the graphic vision to life, weaving in NYC-inspired signage that energizes the atmosphere and makes navigation effortless. Take a closer look at this stunning space: https://lnkd.in/ekjQe_aG Photography by Frank Oudeman #HLW #brandx #CampusDesign #DiningHall #Fordham #Signage #Wayfinding

Kyowa Kirin’s new North American headquarters, a stunning 80,000-square-foot space designed by HLW, celebrates its culture of advancing human health and wellbeing worldwide through an activity-based layout, shifting from enclosed spaces to team-oriented environments. HLW’s brandx team integrated Japanese roots, patient-centric values, and unique color schemes into wayfinding elements, signage, and artwork, fostering shared experiences and distinct team identity. The space is outfitted by sophisticated design solutions from NeoCon exhibitors Allermuir, NaughtOne, SitOnIt Seating, Hightower, Keilhauer, and BuzziSpace ?? Photography: Mike Van Tassell #NeoCon2024 #NeoConExhibitor #DesignTakesShape #NeoConCommunity #CommercialInteriors #CommercialDesign #WorkplaceDesign #WorkplaceInnovation #FutureOfWork #OfficeDesign

Subway Miami by brandx Blending a fresh identity with playful, bold design, this workspace redefines brand experience. The signature green and yellow palette, paired with oversized directional graphics and iconic brand elements, instantly immerses visitors in Subway’s vibrant culture. From the eye-catching illuminated signage in the reception area to the dynamic feature wall that celebrates the brand’s playful side, this project showcases how signage and brand identity can transform a corporate environment into a memorable, engaging space. Every detail reinforces the Subway ethos, inviting employees and visitors alike into a branded experience that’s as energising as it is functional. Explore more of this unique project. https://lnkd.in/eEte4vNa Images are all ? their original owner. - Sign Snippets provides daily inspiration for signage and branded spaces from around the world. Curated by Adam Davies. - #Signage #Wayfinding #Branding #Brand #EnvironmentalDesign #Architecture #Inspiration #Interiors #Creative #Design #Identity #BuiltEnvironment #Placemaking #GraphicDesign #EGD #ExperienceDesign #Miami #SignSnippets

In the same way that shopping malls are evolving to enhance the consumer journey, workplaces can also benefit from adopting a holistic approach to employee experience. Some thoughts after visiting Westfield Stratford over the weekend, particularly as I'd somewhat forgotten what an assault on the sense they are! ? State of Mind:?A shopper’s state of mind can dramatically impact how long they stay and how much they spend. It's critical to deliver a positive experience from the moment they arrive, whether by car, train, or on foot. Sensory elements like lighting, music, and décor play a significant role in setting the mood and removing potential frictions. Similar to airports, which now offer calming music or nature sounds to ease the stress of navigating to gates, these elements can enhance the overall experience. ? Ensuring Easy Navigation:?Clear pathways and accessible facilities are just as important in the office as they are in a mall. Making sure that all departments are easy to find can enhance efficiency and make the workplace more user-friendly. Inspired by a recent conversation with Benjamin Boxshall, I explored the concept of 'promenade design' or 'elevated atrium design.' This layout allows visitors to have a clear, panoramic view of the mall's amenities and shops from an elevated position, making navigation more intuitive and enhancing the overall shopping experience. ? Updating Signage:?Effective navigation is key in both malls and workplaces. While the design of the space can offer a natural through path, investing in good signage is equally important for an inclusive experience. According to brandx we remember 70% of what we see, but only 10% of what we hear.?Good signage not only adds to the modern vibe but can also drive more sales and help customers stay longer. This is also true when designing the employee experience. ? Having not visited a large shopping mall in a while, it's clear how its design has evolved over the years. In the digital age, where online shopping is prevalent, the experience is what draws consumers back. The same principle applies to the workplace. ? #WorkplaceDesign #EmployeeExperience #Sustainability #Innovation

Snippet Spotlight 44/24: We've covered a lot of ground this week, from bold neons and traditional stencils, through to contemporary perforations and vibrant window films. Want to explore these more? Check out our posts from earlier in the week. ----- Sign Snippets provides daily inspiration for signage and branded spaces from around the world, curated by Adam Davies ----- Studio Matthews / brandx / Blank Studio / wayfinding studio / Urgent.Agency / Keane Images are all ? their original owner. ----- #signage #wayfinding #brand #branding #brandedenvironments #brandexperience #graphics #egd #design #creative #identity #texture #layers #perforation #fabrication #LED #neon #painted #stencils #illumination #traditional #manifestation #global #education #hospitality #workplace #leisure

New Project Alert: A Fresh Take on Workplace Experience Design in Houston! We’re thrilled to unveil our latest consulting office project in the heart of Houston, tailored for collaboration, adaptability, and employee well-being. This dynamic workspace seamlessly blends functional design with local flair, featuring custom signage and graphics experience with sustainable materials, biophilic elements, and flexible spaces that support innovation at every turn. See more here: https://lnkd.in/eC9JkaFH #brandx #signage #graphics #brandexperience #wallgraphics #workplace

Designers That Inspire: “Like the two simple lines that make eyebrows on a face, the smallest gestures can make the biggest impact.”?- Chanel Dehond is a designer, artist, professor, and the Toronto-born, New York, and London-based Global Director of brandx, HLW's signage, wayfinding, and brand experience studio. A true collaborator that excites us, Chanel says?“Meeting new people is my peanut butter, and collaborating is my jam.” Her illustrations are a complex?and playful cross between architectural design and conceptual narratives.?Her pieces create immersive environments that tell a story from a unique perspective.?She invites viewers into worlds that are familiar and comfortable, while revealing unexpected elements that encourage a deeper exploration.? Can you spot some of the hidden gems in her work? #DesignersThatInspire #ArtAndDesignThatInspires #ArtThatInspires #ArtAndDesign #GraphicArt #InteriorDesign?

Check out our work for PlayQ, where we translated their whimsical brand into a mature, professional environment. #brandedgraphics #signage #brandexperience

PlayQ by brandx It's often a joy to create branded spaces for creative companies, but they often present their own challenges. Bringing a playful, children focussed brand and transforming it into a professional workspace is one of those occasions. The outcome though, is a monumental success. With impactful face illuminated brand assets, vibrant environmental graphics and striking dichroic window film. All in all, playfully professional. Discover more here: https://lnkd.in/eg4Syr3Y Images are all ? their original owner. ----- Sign Snippets provides curated daily inspiration for signage and branded spaces from around the world. ----- #Signage?#Wayfinding?#Design?#Creative?#Brand?#Branding?#BrandExperience??#Identity?#Fabrication?#Bespoke?#LED #Illuminated #Workplace #Colour #Vibrant #Graphics #Manifestation #Bold #SantaMonica