HK Digital

?? Ready to make 2025 your brand's best year yet? Explore why so many brands trust us to guide their digital journeys: https://lnkd.in/gd5Mvj9Z https://lnkd.in/gcUT2rta Ready to talk strategy? Let’s connect and make 2025 a standout year for your business! #DigitalMarketing #HKDigital #2025Preparation #PaidMedia

?? Ready to Supercharge Your Q4 & BFCM Strategy? ?? The busiest shopping season is just around the corner, and we’ve got you covered with our FREE eBook! ?? ?? Download Now: https://lnkd.in/g7UZbe2v ?? Packed with expert insights, actionable strategies, and the latest trends in Paid Media, this guide will help you: ---Maximize your ROI ---Crush your Google Ads campaigns ---Stay ahead with 2024's hottest marketing trends Whether you're prepping for Black Friday, Cyber Monday, or looking to finish the year strong, this eBook is your go-to resource for success. ?? Let’s make Q4 your best yet! ?? #DigitalMarketing #GoogleAds #BFCM #PaidMedia #MarketingStrategy

?? Winter is coming! Don't try to take on Q4 on your own! Even if you're content with your current team, why not get a free second opinion? We also offer free trials of our reporting dashboards, Slack bot KPI alert systems, and more! Learn more in the attached, and let's connect!

?? Unlock Next-Level Marketing Success with HK Digital and Slingwave!??? At HK Digital, we're thrilled to partner with Slingwave, a true leader in data analytics. Their unmatched expertise in maximizing advertising efficiency makes them an invaluable ally for brands looking to optimize their marketing investments. Slingwave's real-time, customized measurement approach ensures your brand stays on course, navigating the complexities of data to focus on what truly matters: your KPIs. With a robust suite of tools—including MMM, multi-touch attribution, and advanced experimentation—they bring a triple-threat approach that drives measurable results. We highly recommend working with Paul and his exceptional team at Slingwave to elevate your brand’s performance to new heights. Don't miss out on the opportunity to optimize and grow—reach out to us at HK Digital today to get started! #DigitalMarketing?#DataAnalytics?#AdvertisingEfficiency?#BrandPerformance?#HKDigital?#Slingwave

?? Google Ads Update: Enhanced CPC Deprecation ?? Starting October 2024, Google Ads will no longer offer Enhanced cost-per-click (eCPC) for new Search and Display Ads campaigns. For existing campaigns using eCPC, the option will remain available until March 2025. After that, all campaigns will be migrated to Manual CPC bidding. Enhanced CPC was Google’s first Smart Bidding strategy, introduced over a decade ago, which allowed for Manual bidding with a limited % change to bids based on automated event signals. In today's landscape, with Google shifting towards more fully automated strategies that leverage cutting-edge machine learning for better performance, eCPC is still a favorite of many paid search experts for its "middle ground" approach balancing manual, expert precision, and machine learning. Why It Matters: Google is moving toward fully automated strategies like tROAS and tCPA, leaving behind eCPC—a favorite for balancing manual control with automation. This shift signals a push toward less control and higher costs for advertisers. Thoughts? Is this a welcome change, or does it feel like losing an important tool?

Who's winning the AI battle today? Who wins the war in the next couple years!?!

?? What to Expect from a Paid Media Audit with HK Digital ?? Before signing on with HK Digital, receive a FREE comprehensive audit of your marketing efforts. This in-depth review covers media mix optimization, platform settings, performance metrics, creative strategies, and audience targeting to identify key opportunities for optimization. Key Highlights: ?? Free Client KPI Dashboard & Insights: A centralized platform that offers data analysis across all marketing channels. Features include drill-down options, filters, and custom segments for specific platforms, campaigns, ad sets, date ranges, and KPI options. Updated daily for in-depth KPI trend analysis. ?? Daily Reporting & KPI Alerts via Slackbot: Real-time updates on campaign performance and key metrics through daily Slackbot alerts. ?? Media Mix Optimization: -Analyze how your ad spend is allocated across different channels and campaign types, such as brand vs. non-brand search or social remarketing vs. prospecting. -Identify areas to shift or adjust spending for maximum impact. ?? Creative Performance Analysis: -Visual ads report for all social media channels to understand which creative assets drive results. -Leverage these insights to refine future creative efforts. ?? Demographic & Geographic Insights: -Detailed analysis of age, gender, and location data to better understand your audience. -Custom geographic breakdowns with heat maps to visualize performance. ?? YouTube & Video Ad Reporting: -Custom KPI charts explicitly designed for YouTube and video ad performance. -Provides clarity on how video content is contributing to overall campaign goals. ?? Google PMAX & Meta DPAs Analysis: -Review product or category-level ad spend and KPIs within Google Performance Max and Meta Dynamic Product Ads campaigns. Ready to elevate your strategy? Schedule a free audit today! ?? #HKDigital #DigitalMarketing #PaidMedia #FREEAudit #MarketingOptimization #ROAS #HKD

?? Maximize Google PMAX Performance with AI and Settings Control ?? Google’s Performance Max (PMax) uses AI to supercharge your ad campaigns across Search, YouTube, and Display. However, you must be careful to use the tools and settings properly to guide the algorithm in optimizing your specific goals and protecting brand messaging and aesthetics. Here's how: -First-Party Data: Optimize & segment your product/data feeds to enhance targeting. -AI-Powered Conversion Rules: Focus on high-value audiences with dynamic bid adjustments. -New Customer Acquisition: Optimize bidding strategies to attract new customers more aggressively than returning customers. -AI-Powered Signals: Guide AI with inputs for search themes and audience signals. Generative AI for Content:?Understand the risks and rewards of letting Google automatically create content. While Google guarantees the?ethical use of AI-generated content, it may still result in copy and visuals that do not align with your brand voice and ethos. ?? Ready to elevate your ad strategy? Contact Us Today https://lnkd.in/gNNr2exa #HKDigital #AI #GoogleAds #PerformanceMax #MarketingStrategy #HKD

?? Don't Forget to Use Your Google Analytics Audiences with Your Ads ?? Here's how you can easily complete the setup and get started: 1?? Activate Google signals: Ensure Google signals are turned on for your property and that personalized advertising is enabled in your Google Ads account. 2?? Check your Audience Manager: Head to the Audience Manager page in Google Ads to view your Google Analytics audiences. 3?? Activate your audience: Add your audience to a specific campaign or ad group in Google Ads to start showing targeted ads. ?? Key Takeaway: By linking your Google Analytics audiences with Google Ads, you can deliver highly relevant ads to those who are most likely to engage, driving better results for your campaigns. #HKDigital #DigitalMarketing #GoogleAds #TargetAudience #OnlineAdvertising #HKD

Very excited to be a part of this partnership! Thanks All! ??