Hispanic Marketing Council

Don't miss this must-read article from SmartBrief featuring insights from our Executive Director, Horacio Gavilan, on the importance of multicultural marketing and authentically engaging diverse audiences! Read the full article here: https://lnkd.in/ewMc52JG #multiculturalmajority #multiculturalmarketing

Cheers to Nancy Tellet! Thank you for championing these critical conversations and sharing such powerful insights with the next generation of marketers. #multiculturalmarketing #multiculturalmajority

Last chance to register! ?? Don’t miss our webinar TODAY, 11/19, at 2 PM ET on tackling medical misinformation in Hispanic and Latino communities. Join experts Ana Fuentevilla MD, MHCDS, Omar Matuk-Villazon, MD, MBA, and Marcela Salazar for actionable tips on crafting culturally relevant, fact-based messages that make a difference. Register now to be part of this critical conversation: https://lnkd.in/ePTSHFBw

ICYMI: Experts from Suvida Healthcare appeared on NBCUniversal Telemundo Enterprises’s Hoy Día this week to address how small, meaningful changes can help combat the disproportionate impact of diabetes on Latino adults. ??? Want to learn more? Join us on 11/19 at 2PM ET for a webinar with Suvida Healthcare and other subject experts that explores the ongoing challenge of medical misinformation within Hispanic and Latino communities. Register now: https://lnkd.in/ePTSHFBw

Don't miss our next webinar on 11/19 at 2 pm ET on the ongoing challenge of medical misinformation within Hispanic and Latino communities. Join Ana Fuentevilla MD, MHCDS, and Omar Matuk-Villazon, MD, MBA, and Marcela Salazar, and leave with practical tips on creating culturally relevant, fact-based messages that empower Hispanic and Latino communities! Register now: https://lnkd.in/ePTSHFBw

We’re thrilled to welcome Amilcar Perez and Ronald Méndez to the HMC Board of Directors! Amilcar, Chief Revenue Officer at Nielsen, brings 20+ years of expertise in global client engagement and strategic growth. Ronald, EVP of Cultural Investment & Strategy at GroupM, has 25+ years in multicultural marketing, driving impactful strategies that leverage cultural insights for client success. We’re excited to have these visionary leaders onboard! ??

We're excited to announce Jose Villa, President & Chief Strategy Officer of Sensis, as our new Chair of HMC! ?? Jose brings over 26 years of expertise in multicultural digital marketing, and as founder of one of the first digital agencies focused on the Hispanic market, he’s a true pioneer in the field. Under his leadership, HMC will continue to champion authentic engagement and ensure the U.S. Latino segment gets the recognition it deserves!

Join us on November 19 at 2 pm ET for a webinar that tackles the ongoing challenge of medical misinformation within Hispanic and Latino communities. In this session with Ana Fuentevilla MD, MHCDS and Omar Matuk-Villazon, MD, MBA, moderated by Marcela Salazar, we’ll explore common health myths, discuss their impact on patient outcomes, and provide actionable strategies to counter misinformation. Register now and leave with practical tips on creating culturally relevant, fact-based messages that empower Hispanic and Latino communities: https://lnkd.in/ePTSHFBw

Before Election Day, dive into a timely and candid conversation with Incoming HMC Chair Jose Villa! In The Show, Villa unpacks the pitfalls of 'Latino Coating,' the missed opportunities it creates, and how he thinks the presidential campaigns are faring in their Latino outreach. Don’t miss this insightful take on marketing, authenticity, and the Latino vote. Read/Listen HERE: https://lnkd.in/ehzqRS-M #StopLatinoCoating #AuthenticityMatters

FINAL CALL! Join us TODAY at 2 PM ET for an exclusive look at how Molson Coors Beverage Company and Alma tapped into Hispanic insights to craft an award-winning Miller Lite campaign featuring J Balvin. ?? Don’t miss this opportunity to hear from the minds behind this impactful collaboration and learn what it takes to create a brand partnership that truly connects! Register here: https://lnkd.in/epzYgVCW