Signed Sealed Delivered
Fractional work sounds good, but can't work for my needs..? Well, at Advisor Brand Builder, two fractional engineers built an AI-driven app from the ground up! Given my background in wealthtech, Kelly Waltrich reached out about this project - to build software that could help automate the process of building a financial advisor's brand kit using AI. That's exactly what the team executed on - two fractional engineers built the system from the ground up. Thomas and Brandon built out a workflow that helps advisors submit info on their wealth management practice, from their existing brand materials, to color interests, brand interests, and their firm's differentiators. The system then uses LLM calls to generate brand assets including logos, color schemes, imagery, and content. Both web and print content can be generated, enabling advisors to get a brand kit at a fraction of the cost. The fractional team achieved this at halftime and then later at quarter-time, building ground up - front end, server side, infrastructure, and CI/CD. The Advisor Brand Builder team brought on full-time development staff later to build on the fractional team's progress!