HipTraveler

??? A travel influencer visits your destination. They post breathtaking photos, craft poetic captions, and rack up thousands of likes. It feels like a win. But then what? Did those posts inspire real travelers to book a trip? Did they drive itinerary downloads, engagement, or actual revenue for local businesses? Or did the momentum fade as quickly as a disappearing Instagram story? Too often, destination marketing is treated like a work of art - measured by its beauty rather than its impact. But today, where every marketing dollar needs to work harder, it’s not just about creating inspiring content - it’s about knowing what that content actually does. That’s why we believe in unscripted, authentic storytelling that doesn’t just look good - it performs. And it’s why we re-launched #CreatorHouse 2.0 - where world-class influencers immerse themselves in your destination, capturing it as travelers experience it, all while tying content directly to engagement, itinerary downloads, and actual bookings. Because if we’re not measuring impact, we’re just guessing. And great storytelling should never be left to chance. #DestinationMarketing #TourismROI #AuthenticTravelContent #HipTraveler #CreatorHouse #Travel #AITripPlanner

What an incredible few days at ITB Berlin! A heartfelt thank you to everyone who took the time to connect, exchange ideas, and explore new possibilities with us. Being surrounded by passionate storytellers and industry pioneers is always inspiring. The energy, creativity, and collaboration we’ve experienced this week are what drive travel forward. Exciting things are ahead, and we can't wait to see where the next adventure takes us. Until next time! #ITBBerlin #DestinationMarketing #FutureOfTravel #TravelMarketing #Grateful #SeeYouSoon

If I was to sum up ITB Berlin in one word, it would be 'family' Coming back to ITB Berlin every year has the joyous feeling of a family reunion, chaotic, emotional, uplifting and always memorable. It is a reminder of how far we have all come together and hopefully a journey that will continue in the years to come, no matter what the obstacles. Last night's ITB creators and destinations party that I have the pleasure of cohosting for close to 15 years with Melvin Boecher, was a great chance to briefly reconnect and meet some of the faces , the people that have shaped my blogging career over the last 15 years. Thanks to an amazing host in Generator and their incredible team Brent Gibbs Annajane Guzel plus the key support of the amazing Stay22 and HipTraveler -John Baumgartner, it was truly a night to remember. Thanks to everyone who came, brought their magic and contributed to this special evening. 3 days of ITB , IMM Berlin with over 40 meetings and the event- I'm done... tired but v.v.happy , some great conversations and potential projects ahead of us and… looking at these wonderful images of the night taken by the one and only Sabrina Wulf just adds to that magical buzz about last night and these last few days ???? Till next year! #ITBBerlin

11,000 steps a day, and some of the best networking in travel - ITB Berlin did not disappoint! The convention halls at ITB Messe are truly a sight to behold, and if you’ve been here, you know what I mean! ??♂? One of my favorite spots? ?? The 'Sommergarten' - a 30,000-square-foot park right in the center of the convention halls. Big thanks to everyone who made this year unforgettable, from new connections to old friends and, of course, last night’s ITB Meet-Up (more on that soon!). Exciting things in the works for HipTraveler - see you all back stateside next week! #ITBBerlin #DestinationMarketing #Networking #HipTraveler #Sommergarten #11kStepsPerDay #Berlin #Travel #TourismMarketing #DMO #TravelTech

??????? TONIGHT is the night! Thrilled to be co-hosting the ITB Creators & Destinations Meet-Up alongside my friends Kash Bhattacharya, Sabrina Wulf (BudgetTraveller.org), and Melvin Boecher (Travel Dudes)! We’re bringing together 250+ top travel creators, industry pros, and destination marketers for an epic night of networking, collaboration, and good vibes. Whether you're an influencer, a brand, or just passionate about travel marketing, this is the place to be! ?? Bar Box, Generator Hostel Berlin Mitte ?? TONIGHT – March 5, 2025 @ 7 PM ?? Good vibes, great people, and next-level travel marketing convos If you’re at ITB Berlin and haven’t locked in your spot yet, I might be able to sneak you in ?? - DM me, and let’s make it happen! See you there! HipTraveler #ITBBerlin #ITBMeetUp #TravelCreators #InfluencerMarketing #Networking #DestinationMarketing

Good times with Melvin Boecher! What a day - ITB Berlin is in full swing, and it’s been a blast reconnecting with old friends, doing some serious mingling, and meeting new partners. Events like this really remind me why we love this industry – innovation, collaboration, and the shared passion for creating amazing travel experiences. ?? Looking forward to seeing everyone tomorrow night at HipTraveler's co-hosted ITB Meet-Up – the must-attend travel influencer social event of the show! Excited for what’s ahead! Who else is here? Send me a DM - let’s catch up! #ITBBerlin #DestinationMarketing #TravelTech #HipTraveler #SMOSolutions #DMOMarketing Travel Dudes BudgetTraveller.org Kash Bhattacharya

???? ?? Touchdown in #Berlin! Gotta say, Lufthansa's new planes are incredible! Excited to kick off ITB Berlin tomorrow - looking to be a very busy couple of days for HipTraveler and me. Also really looking forward to catching up with old friends, making new ones, and of course, our co-hosted ITB Travel Meet-up with Kash Bhattacharya and Melvin Boecher - the must attend influencer event of the year at ITB ??. See you all tomorrow! #DestinationMarketing #InfluencerMarketing #TourismMarketingROI #AIPoweredTripPlanner -> #HipTraveler

?? #Reno ---> ?? #Berlin... Excited for a packed week of meetings and looking forward to catching up with industry friends, meeting new faces, and reconnecting with clients I haven’t seen in a while. If you’re attending ITB Berlin, let’s grab a coffee and catch up! Send me a DM to set something up! #ITBBerlin #DestinationMarketing #AITripPlanning #LetsTalkTourismROI HipTraveler

The future of travel and destination marketing is here - it’s all about trackable ROI, AI-powered trip planning, and immersive influencer campaigns. We’re thrilled to be part of this exciting shift in the industry and can’t wait to connect with tourism leaders, innovators, and creators who are shaping the next chapter. This year is going to be BIG! See you all in Berlin! ??

ITB Berlin countdown: ONE WEEK! ?? Who’s in? Let’s grab a coffee (or something stronger). Also - heads up - HipTraveler is co-hosting the 13th edition of the legendary ITB Travel Meet-up with Kash Bhattacharya's BudgetTraveller.org and Melvin Boecher's Travel Dudes. If you're a DMO, destination marketer, or travel influencer, I might be able to hook you up with one of the last VIP tickets. Let me know, and I’ll see what I can do. ?? See you in Berlin next week! ***** ***** ***** #HipTraveler is going to #ITBBerlin, and #DestinationMarketing is about to get a serious upgrade. ?? #ITBTravelMeetup #TravelMarketing #DMOs #InfluencerMarketing #AITravelPlanner #TourismMarketingROI #ItineraryBuilder