Hill Holliday

As the former president of Hill Holliday, Jack Sansolo didn’t just help grow our agency. He inspired a culture ahead of its time that’s still true to the values we have today. On behalf of the entire Hill Holliday family, we extend our condolences to all of Jack’s loved ones.? #AdAgency #CreativeAgency #leadership #LGBTQA #allyship

We’re proud to announce our new official partnership with Funnel, a leading marketing intelligence platform.? ? Today’s marketers know the potential of real-time data that informs integrated marketing strategies, but not all have the tools and talent in place to make this a reality. This partnership will bridge that gap efficiently, helping clients maximize the value of their data for better decision making and marketing-driven growth. ? “Hill Holliday has a legacy of evolving our offerings and investing in leading innovations to help our clients solve the biggest growth challenges they face. Partnering with?Funnel?strengthens our ability to understand and leverage complex data in a way that drives bottom-line results.” - Chris Wallrapp, CEO of Hill Holliday Read more about the partnership here:?https://lnkd.in/gnCz63Rf #marketingdrivengrowth #data #growth #marketingintelligence

With the removal of the third-party cookie across most browsers and Google’s latest move confirming cookies will soon be a rarity, how we identify and reach consumers is rapidly changing. Eva Morse, our VP of Platform Media, recently joined a panel of experts at a BIMA, Boston Interactive Media Association event to dive into the rapidly evolving ecosystem, how brands can find new ways to connect in the face of data privacy laws, and new and innovative technologies on the horizon. Check out Eva’s perspective on how brands can navigate these changes and the future of data. Thank you to Audigent, Connelly Partners & Digitas North America for the great conversation!

With Thanksgiving occurring nearly in December, a media landscape flooded with election advertising, and ecommerce giants offering more deals ahead of the season, brands need to take a fresh approach to this critical time of year. Our head of Decision Science Jeffrey Cavallo sat down with our data partner Funnel to talk about the power of data and technology to win this holiday season, including: ?? Use data to align operations. Data can tightly integrate supply chain productivity and marketing economics for a proactive position in the marketplace. ?? Get ahead of consumer behavior. Analyze previous year’s consumer behavior to flight more effectively, ensuring prime messaging is in the market ahead of peak interest. ?? Balance new customer goals with retention. For small and midsize organizations, draft off big box category discounts and upsell loyal customers through a mix of owned and paid channels. Read the full conversation here: https://lnkd.in/e7CrnvB5 #blackfriday #cybermonday #holidayshopping #marketingdrivengrowth #data

Did you know it’s Health Literacy Month? ? According to the Centers for Disease Control and Prevention, this month is “a time to recognize the importance of making health information easy to understand and the healthcare system easier to navigate.”? ? We couldn’t agree more. We know people want to take charge of their health. They look for information online. They scour social media.?But?a new study from University of Chicago revealed that around 44% of health-related TikTok videos contained non-factual information.??? ? At Hill Holliday Quest, we believe it’s critical to give people accurate, accessible, and easy to digest health information. That’s why we speak human, meeting consumers where they are and helping them navigate their health journeys with confidence. ? Learn more about Hill Holliday Quest:?https://lnkd.in/enHc25WR ? #healthcaremarketing #marketing #advertising #healthliterarcy

Legendary coach Red Auerbach’s victory cigar was the ultimate act of showmanship. And when the Celtics won the NBA finals, we diffused the fire of the doubters who said they couldn’t do it with custom victory cigars. ? Read about the genesis of the idea and how they landed in the hands of Shaq, Charles Barkley, Ernie Johnson and Kenny Smith last week on opening night in USA TODAY.

There were more than a few people who didn’t believe the Celtics could secure banner 18. So, as a fun way to celebrate the occasion, we created 18 custom cigars, each laser etched with the words of the Celtics’ many doubters. Every cigar was a Hoyo de Monterrey, the same brand that Red Auerbach used to famously smoke. They came in a commemorative case and were shipped off to a special group of doubters. See what happened when they made their way to the opening night of the NBA season, direct to SHAQ, Chuck, Kenny and Ernie.

As CMOs and brand leaders are deep in planning mode for 2025, agencies are putting their own plans in place to meet them where they are. Our CEO Chris Wallrapp was featured in The Drum discussing how Hill Holliday is approaching agency evolution, stating: ? “For an agency to be truly future-focused, leaders must realize that a ‘future-proof agency’ isn’t a fixed model but a dynamic business strategy. Our clients look to partners to answer two fundamental questions: How can we profitably grow? And how do we acquire and keep customers? We’re focused on these growth goals, hiring seasoned experts in new fields and expanding offerings that deliver the results they need.” ? Read the full article and learn about the new investments we’re making in health, Decision Science and strategic consulting: https://lnkd.in/eK7DrbWB

Say hello to Hill Holliday Quest. It's our new healthcare practice, led by healthcare industry veteran Christy Lopé, who has over 20 years of client-side experience in healthcare marketing. We’re not just another agency; we’re growth architects who understand that health is a dynamic journey, and we’re here to add value at every stage along the way. Learn more at hhcc.com.

Hill Holliday Quest’s managing director, Christy Lopé, sat down with MM&M to talk about what the future holds for our exciting new healthcare adventure. Spoiler alert: you’ll learn how Quest is powered by our deep-rooted experience in the direct-to-consumer space and a well-crafted combination of data science, strategy, media and creative expertise. Read more about how we’re approaching healthcare differently.