Higher Ground Labs

Join New/Mode today at 3:00pm ET for a post-election livestream, where top experts and organizers will share strategies and insights on how to effectively respond and mobilize on Day 1 after the 2024 election:?https://lnkd.in/gGKZq_Kc ?? What to expect: ?Lessons from the progressive response to the 2020 election ?Rapid response strategies for different electoral outcomes ?Expert tactics and best practices from veteran organizers ??Who you’ll hear from:? ? Vanessa Serna, Amnesty International ? Maurice Mitchell, Working Families Party ? Mike Podhorzer, Center for American Progress Sign up to secure your spot: https://lnkd.in/gGKZq_Kc

?? This Thursday, October 17th - Join HGL's COO Tova Vance, WeSolv, and top industry leaders for the round table on Scenario Planning Amidst Economic and Political Uncertainty. Learn how to prepare for economic and political shifts, develop strong leadership, and support your teams through change. Register now: https://lnkd.in/eHpnGxqc #ScenarioPlanning

October is Cybersecurity Awareness Month, and this year Defending Digital Campaigns is stepping up with a powerful initiative: the #ForgetPasswords campaign. Defending Digital Campaigns is calling for the political sector to ditch passwords in favor of passkeys – a more secure, streamlined way to protect core accounts, email and social media. Passkeys offer a stronger layer of security by eliminating the vulnerabilities associated with traditional passwords. Learn more about the campaign and how to stay safe online in the comments below.?

?? Tonight at 8 PM ET! Join People First (HGL3) and Creators for Kamala for a virtual rally this evening to help get out the vote for Kamala Harris for President! ??? Creators have a unique power to reach audiences nationwide, and tonight they’re using it to inspire action for the next 28 days. Expect exciting giveaways, surprise guests, and essential election information. RSVP in the comments below ??

?? Did you make campaign tech decisions this cycle? Share your experience in the 2024 Election Tech Survey! ?? https://lnkd.in/eJJD9kFF Who should participate: -Anyone involved in campaign tech decisions this cycle Why it matters: - Captures real-time feedback on campaign tech - Identifies trends and areas for improvement - Guides future investments What to expect: - 10 minute survey - Topics range from AI integration to budget allocation Higher Ground Labs in collaboration with: Analyst Institute, Arena, Association of State Democratic Committees, Bluebonnet Data, Cooperative Impact Lab, Democratic Municipal Officials, Democratic National Committee, DigiDems, stac labs, The Movement Cooperative, Trestle Collaborative, Zinc Collective have launched the crucial 2024 Election Tech Survey — and we need your insights.

Join Fathom(HGL2) today, October 8, 2024, at 1:00 PM ET for a webinar to help you unlock the full potential of your NPS and CSAT data using advanced text analytics. Learn how to enhance survey design, leverage unstructured feedback, and drive meaningful business improvements by transforming open-ended responses into actionable insights. Sign up in the comments below ??

Smart marketers know: testing brand impact before launch can make or break a campaign. Grow Progress (HGL2) recently demonstrated this using their Rapid Message Testing tool to compare Lunchly's (a YouTuber-backed lunch product) ad campaign to Lunchables. Their study revealed how ads can unexpectedly influence perceptions of an entire product category - in this case, packaged lunch kits for kids. The results highlight the complexities of market disruption, especially when new brands challenge established players. These insights are crucial for effective brand strategy in competitive markets. ?? Read the full randomized controlled trial (RCT) below for a deeper dive into the data and its implications for your future campaigns.

In the final stretch before Election Day, every vote counts. With razor-thin margins deciding many races, campaigns are turning to cutting-edge technology to give them the edge in getting out the vote (GOTV). On September 26th, Higher Ground Labs brought together innovators and campaigns for a GOTV Innovations Showcase, highlighting the tech solutions that could make the difference between victory and defeat this election cycle. For the full story and detailed case studies, read our blog post in the comments below ?? Here's a preview of some of the innovative companies and their impact: DonorAtlas: Boosted fundraising by 18x in just three weeks for an Oklahoma State Senate special election campaign. Quiller: Increased volunteer conversion rates from below 1% to 4% in the Bay Area Rapid Transit Board campaign. BattlegroundAI: Streamlined ad creation and optimization for a Kentucky State Senate race, maximizing a $20,000 budget in just 14 days. SpeakEasy Political: Developed a cross-channel media strategy that helped a first-time candidate overcome a well-funded incumbent in Alameda County. Grow Progress: Used AI-driven analysis to identify persuasive messaging, boosting candidate margins by 10 points among undecided voters. Daisychain: Increased voter turnout to 35.5% using personalized "Charms" in the 2023 Virginia State Legislature elections, outperforming standard text messages. Universe: Provided comprehensive campaign tools for a Washington, D.C. Advisory Neighborhood Commission race, enabling efficient canvassing, volunteer coordination, and multi-channel voter outreach. In this time-constrained, high-stakes environment, these advancements are revolutionizing the way campaigns operate, driving efficiency and increasing? wins up and down the ballot.

?? Hiring Alert: Unified (HGL5) is looking for talented individuals to join their mission-driven team as a Mobile Developer or Backend Engineer! Unified is the social network for activism, allowing organizers and activists to build vibrant, action-driven communities committed to bettering the world around them. ???? As a Mobile Developer: You’ll help shape the mobile app built on React Native, working closely with designers and backend engineers to implement new features, optimize performance, and ensure smooth UX. As a Backend Engineer: You’ll contribute to continued development of Unified’s internal API and assist with performance scaling. The Backend Engineer will join a 4-5 person engineering team and be supported by a Lead Backend Engineer. ?? Learn more and apply below.?

?? On Thursday, October 3rd at 2PM ET, join Higher Ground Labs’ Progressive AI Lab for a webinar on our AI Content Experimentation Hub. We’ll reveal key findings from our recent research, including results from RCT experiments on AI-assisted multimedia in political ad content. Explore the most effective AI tools we’ve tested and learn practical strategies for integrating them into your political content, social media, and ad-making workflows. This session will provide research-backed insights and actionable tips to help you effectively leverage AI. RSVP in the comments below ??