Higher Logic

What are association members’ favorite member benefits? How do they like to receive communication and information? What makes members consider leaving their association? We asked nearly 400 current association members - and now we're sharing the results with you! Higher Logic's 2024 Association Member Experience collects insights into what members value most, what initiatives they look for from their association, what personalization means to them, and more! ?? For a look at the FULL results, download the report: https://bit.ly/3CED4Cg ?? And register for our webinar on December 5 for a look at the highlights and tips for acting on what you learn to improve your member experience: https://bit.ly/4etOczl?

?? New Podcast Episode! Sponsorship isn't just about selling ads anymore - the real success is in cultivating thought leadership opportunities. Chances are, the companies interested in sponsoring your association have expertise and knowledge they can share with your members. Which means leveraging partners and sponsors isn't JUST a good way to bring in more non-dues revenue for your organization; it's also a solid strategy for bringing your members more valuable CONTENT. And your online community is a great place to share that content. Tune into this episode of The Member Engagement Show to learn how Angela Costa and Kendrick Johnson from TD SYNNEX use their community to create a mutually beneficial environment for members, sponsors, and their organization. They share tips for: ?? Increasing traffic to your community to make it more attractive to sponsors ??How to effectively use gated content and keep content fresh. ??Using editorial calendars to avoid “random acts of marketing.” ??The importance of having a dialogue and sharing tips with your sponsors. And more! ?? Listen Now: https://bit.ly/3ZgkTvK

Our team had an amazing time at the Australasian Society of Association Executives Conference & Exhibition. It was fantastic connecting with so many incredible association professionals. And who didn't enjoy the “ACE in the Hole” golf game! Let us know in the comments if you were a winner ?? Huge thanks to Toni Brearley CAE and her fantastic team for hosting such a fabulous event—you’ve truly outdone yourselves! Also, a big shout-out to our #orangearmy - Rowan Lalor, Ally Zidwick and Sophie Cox - for representing Higher Logic. You’re all amazing! Be sure to check out the photos from the event to relive all the highlights! ?? #AssociationEngagement #CommunityBuilding #AuSAE #ACE24 #HigherLogicAPAC

Are you sending emails your members actually want to read? Segmenting and personalizing your association’s emails is no longer a nice-to-have: it’s a MUST. ?? 71% of association members confirm that having their member experience personalized to their needs and interests is important to them (2024 Association Member Experience Report). ?? On average, emails sent with personalized content have 22% higher open rates and 20% higher click rates (2023 Association Email Benchmark Report). But how do you actually DO it? No one has time to manually track each member's interests and send them a personal note. Luckily you don’t have to. Get tips for scalable personalization in the latest installment of our “How Do I…?” series with Sarah Spinosa. ??Learn More: https://lnkd.in/eBcvNqgi

Time for another employee spotlight: meet Branwyn Tylwyth! Branwyn is a Customer Support Manager and has worked with Higher Logic for 3 years and 3 months. Their favorite part of the job is lifting people up and helping move obstacles out of their way – whether they’re customers, team members, or peers. If they didn’t work at Higher Logic, Branwyn would be running a non-profit to provide safes spaces for LGBTQIA+ youth to learn how to program. Outside of work, Branwyn enjoys roller skating and reffing roller derby, and they help Crow City Roller Derby with their merchandise sales. They also love playing tabletop games, building LEGO sets, 3D designing and printing, crocheting, cooking, watching movies, bingeing television shows, and reading. If they could go back in time and share advice with their 18-year-old-self, they’d say, “start a list of every book you read, including author, ISBN, and a short review.” (Honestly, that’s advice I’ll take now!) Branwyn has moved between 15 different cities 22 times! But they currently reside in Portland, OR. If they could travel anywhere in the world they would go to the Australian Outback. Now for some quickfire… Ice?cream or cake? Ice Cream ?? ? Salty or sweet? Sweet ? Cats or dogs? Dogs ?? ? Favorite season? Fall ?? ? Morning or evening? Morning ?? ? Night out or a night in? Night in ? Cannonball into the pool or dip a toe in first? Cannonball Preferred method of travel? ?Automobile ?? ? Go-to karaoke song? When You’re Good to Momma (Chicago) #Associations #AllTogether

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When you think about AI, what comes to mind? It comes up so often now it can start to feel like it's just a buzzword. But that's not how we see it at Higher Logic. We're not in the business of technology just for technology's sake. We believe technological advancements like AI should be used in support of empowering PEOPLE - fostering authentic engagement and respecting the communities we serve. And what we've seen is that AI can be a really powerful ally for staff aiming to build connections and value for members and customers. Because of its ability to handle complex tasks and process rich data sets, it can help you save time and PERSONALIZE your member and customer experience like never before. Think about your online community, for example. It's RICH with human insights into what your members or customers care about. It's also full of the knowledge and thought leadership your members bring! Wouldn't you like to build on that? We're creating the tools to make that possible, with our expanding suite of AI features, including: ?? AI-driven Smart Newsletters and Smart Campaigns to target members with content personalized based on their actions. ?? An AI Assistant that helps you throughout our platform, from automatically generating summary responses to search queries in your community, to helping you draft emails more quickly. ?? Simplified community content management, including bulk upload and AI-suggested tagging. ?? Automatic support tickets and suggested solutions. Want to learn more? Check out our website and tune into our webinar on December 19 to see these AI features in action! ?? Learn more: https://lnkd.in/efjWfyxD ?? Register for the webinar: https://bit.ly/48SOy13

We're excited to share our newest offering,?Higher Logic Thrive Learn! This new solution, powered by Blue Sky eLearn, brings an award-winning Learning Management System (LMS) into the Higher Logic Thrive Community. ?? Easily create personalized learning journeys that enhance your member experience and help your members achieve their goals. ?? Increase awareness of your programs and drive interest by tailoring education suggestions to members based on their community activity and profile. ?? Boost engagement?by streaming personalized suggestions into members’ community feeds and setting up automated campaigns to keep learners on track. ?? Generate non-dues revenue?by selling educational content with customizable pricing options, including coupon codes and discounts. ?? Manage and design custom learning programs?with a convenient drag-and-drop interface. ?? Learn more: https://lnkd.in/dEkzEcJs

Congratulations to our CMO, Dave Bornmann, on being named in the 101 Top B2B Marketing Influencers for 2024!

?? Watch out Adelaide, the Higher Logic APAC team is coming! We’re thrilled to sponsor the Australasian Society of Association Executives Conference & Exhibition 2024 ?? Drop by booth 37/38 to meet Rowan Lalor, Ally Zidwick and Sophie Cox who will be ready to explore new ways to amplify engagement within your association's community. ?? Come and take a shot at our ACE in the Hole golf game for your chance to win some fun prizes ? See you all in Adelaide! Register here: https://lnkd.in/gzTr7GGi #AuSAE #ACE24 #HigherLogicAPAC #OrangeArmy #AssociationEngagement #CommunityBuilding