Highdive

Last week, we gathered for our annual Friendsgiving in the space that has been so much more than just an office – it’s been our home, our launchpad, and the backdrop to so many incredible moments. It’s where ideas were born, laughter echoed through the halls, and where we felt the enduring presence of Louis, inspiring us every step of the way. ?? This Thanksgiving, we’re reflecting on how lucky we’ve been to grow within these walls, and we’re looking ahead with gratitude and excitement. Stay tuned as we step into the next chapter at our new location…

We are thrilled to share Jen Passaniti has been named President of 1986 Studios, our in-house production arm! ??? Under Jen’s leadership, 1986 has grown exponentially –?doubling in size, embracing cutting-edge tech like AI, and producing everything from award-winning Super Bowl spots to dynamic social content. ???? As a two-time Emmy nominee and AdAge Leading Woman honoree, Jen continues to set the bar high for creative and production excellence. Cheers to Jen as she steps into this expanded role, continuing to shape the future of production. We can’t wait to see what’s next! ?? Read more here: https://lnkd.in/gPbSkcRB

Big news!??? Chad Broude has been named Chief Judge for the 2025 Radio Mercury Awards!??? Chad’s passion for standout ideas and creative excellence has driven some of the industry’s most celebrated work — we couldn’t be more proud to see him lead the charge in recognizing the best in radio!??? “Ideas that stand out have been a crucial part of my career, and in my various roles, those ideas can become award-winning and celebrated at shows like the Radio Mercury Awards… The opportunities for creative in radio and audio are growing, and I am looking forward to sitting down with my final round jury and hearing those ideas come to life.” - Chad Broude Congrats, Chad, on this well-deserved honor!???? Link: https://lnkd.in/d83Qkb_d

A huge congratulations to our incredible client, the National Hockey League (NHL), on being named an Ad Age Marketer of the Year! ?? ?? All-time league record for total attendance - arenas at 97% capacity ?? Most-watched Stanley Cup playoffs in 28 years ?? 10 million views on TikTok – 100x the NHL’s average ?? 2x Clio Sports wins It’s all proof that people love the game and the NHL’s creative storytelling resonates deeply with fans everywhere. Thank you, NHL, for trusting us to take bold leaps with you. Here’s to making even more history together! ??? Read the article here: https://lnkd.in/gPUtsykf

Proud to celebrate an incredible TWO YEARS? of “It’s a Jersey Mike’s Thing” –?driving sales growth, elevating brand awareness, and bringing home an Effie. ?? Cheers to all we’ve achieved, and the excitement still to come… (soon) ??????. We also wish a very happy birthday to our favorite sub super-fan, Danny DeVito! ?? ?? Jersey Mike's Subs ranked #2 on Entrepreneur’s 2024 Franchise 500 ?? #2 Fastest-Growing Fast-Food Chain in America (QSR Magazine) ?? Founder & CEO, Peter Cancro named 2024 Restaurant Leader of the Year ?? Aided awareness up by 3.3% (vs. 0.5% industry avg.) ?? Social chatter up 3.5x since launch #client

Dedicated to the life and legacy of Louis Slotkin, The Louis Award recognizes an employee who embodies Louis’ spirit, positivity, and relentless pursuit of greatness. This year’s winner, Casey Stern, embarked on a remarkable journey through France – a trip that captured the very essence of Highdive and the “joie de vivre” (love of life) that Louis embraced every day. ?????? Nominated by peers for embodying Louis’ relentless positivity, problem-solving brilliance, and “squeeze more juice out of the orange” mindset, Casey’s recognition is a testament to the Highdive heart and our values. Merci, Casey, for carrying on Louis’ torch. ??

?????? Incredibly proud to share that our teams have brought home THREE #ClioSports Awards – the industry’s highest honor in sports marketing! Massive congratulations to our NHL team for “Love Makes You Do Crazy Things” (2024 Stanley Cup Playoffs) and our BetMGM crew for “He’s Won Enough” (2024 Super Bowl). ?????? These campaigns show what’s possible when you tap into the true magic of sports –?turning away from broadly relatable clichés, and instead telling AUTHENTIC stories that capture the real heart, humor, and humanity of sports (and the fans). ?? To our partners at the National Hockey League (NHL) and BetMGM: thank you for trusting us to bring these stories to life. Here’s to creating more award-winning #work that leaves a lasting impact!?????????????????

A new pastrami spot for you, and a new pastrami spot for me. Thrilled to share our latest work for Jersey Mike's Subs! #client ???? Mark Gross, Chad Broude, Megan Lally, C.J. Nielsen, Jamie Lazaroff, Ayah Aldadah, Alex Zamiar, Jonathan Richman, Emmett Sullivan, Kyle Brubaker, Lyndsay Klebba, Morgan Garces, Jen Passaniti, Adam Battista, Shobin Mathew, Kevin Smith Kelley Beaman, Julie Smith | Sibling Rivalry, Creative License | Talent + Music + IP , 1986 Studios, Cutters Studios, Another Country, Extreme Music

Don't miss out! ??? Join us at The Merchandise Mart for the On Strategy Showcase live podcast event on Thursday, December 5th from 6-8 PM. Dive into the insights and strategy behind some of the industry's most notable holiday campaigns with Fergus O'Carroll. ????? Limited spots available – register now to secure yours, and stay tuned for the panel reveal... ?? REGISTER: https://lnkd.in/gbJMYZ8t Tour Sponsors: WARC, Effie Worldwide, Tracksuit

Huge congratulations to the team behind the smash hit radio campaign for Airheads! Thank you, Communication Arts, for the recognition. ???????? Perfetti Van Melle ??