Highbeam

Today, we launched the first finance agents for consumer brands—we believe that vertical, expert agents are ready to transform how finance teams operate. Finance teams spend most of their time managing a web of point solutions and spreadsheets. That leaves little time for what matters most—making the right business decisions to manage risk, drive profitability and maximize cash. Our belief is that incremental improvements will not solve this problem—a slightly better credit card or BI dashboard just adds to the noise. The future of finance work is not manually using ten products built for any and every business - it’s using one platform built for your business. Each of Highbeam’s agents are designed to help the finance team at consumer brands be more productive. These AI agents don’t just analyze your business; they can take action by leveraging Highbeam’s all-in-one financial platform. If you're a consumer brand, sign up for free and try it out!

Most founders think about saving on marketing, freight, or headcount. But they forget about the easiest lever: yield. If you’re holding six or seven figures in cash and earning nothing on it, that’s costing you hundreds of thousands a year. In this clip, I break down how operators can treat yield like a growth lever—just like CAC or retention. This mindset shift can save brands hundreds of thousands of dollars every year. If you’re looking to automate your money movement, come check out our new treasury agent which does this for you– you won’t have to lift a finger.

Excited to welcome Amara to Highbeam ?? I first came across Amara because my kids absolutely love their Organic Smoothie Melts (our office loves them too!) We’re proud to be their financial platform, helping them earn more on cash and streamline their operations as they grow. Blake Sullivan, appreciate your trust and partnership! More brands like Amara are switching to modern finance teams built on Highbeam.

My finance team was bigger than my buying team when DAVIDsTEA was $200M in sales. Now you can keep your finance team lean as you scale from eight figures to nine figures. Highbeam automates tedious manual finance tasks.

Exciting stuff! Come talk to us if you're a consumer brand that wants to up-level finance operations!

Growth at all costs is over. Profitability matters even more. 1?? Cash flow is king: Managing working capital will separate thriving brands from struggling ones. 2?? Automation makes you more money: From payments to reporting, brands will adopt tools to save time and reduce errors. 3?? Smarter financing: Lenders will incorporate new tools to make accessing capital easier and faster. Highbeam is leading the charge and focused entirely on banking and cash management for consumer brands. #EcommerceTrends #2025Predictions

We're so excited to have David Segal onboard! ??

Welcoming another incredible NYC brand, Labucq! The Italian shoe brand, founded by Lauren Bucquet, is all about celebrating individuality and style. With their stunning designs and commitment to quality, I’d highly recommend checking them out. They switched to Highbeam for streamlined banking and yield management to make more on their idle cash. Adam, it's been a pleasure working with you and the team so far. We look forward to our continued partnership. More and more amazing brands are choosing Highbeam to elevate their financial game. DM me and let’s talk.

We love to see when 2 of our customers collaborate.. Mickey Ashmore at Sabah has one of the coolest footwear brands. And Charlotte Cruze at Alice Mushrooms makes amazing chocolate we all love at Highbeam (trust me, it really helps us focus). After meeting through Highbeam, Sabah started selling Alice Mushrooms in their store, and it’s been a huge hit. The store is always sold out ?? At Highbeam, we’re building a community where founders can connect and grow together.

Shopify alumni prove that you don’t have to be in Silicon Valley to start a tech mafia. Shopify is known for encouraging entrepreneurship (Tobias and Harley built a billion-dollar business empowering other business owners, after all) – the Shopify Mafia includes 30+ e-commerce and tech founders. Many are part of the Canadian startup ecosystem. Some are building products for Shopify’s own ecosystem. And several have started multiple ventures. ?? Larry Gadea founded integrated workplace solution Envoy, connecting people, spaces, and data in one platform for simpler office management. They're currently hiring on Paraform! Taylor Sicard co-founded WIN Brands Group, a consumer ‘house of brands’ including candle company Homesick and weighted blanket brand Gravity. He also founded Uptime, to give Shopify store owners proactive alerts about store issues. Steven Michael Thomas, Bruno Roldan del Bosque, and Nicole M. started DTC chili crisp brand Super Magic Taste during a hack day at Shopify. When they decided to go all-in on the brand, they joked about going from SaaS to sauce. Mike Taylor and Michael Perry were already co-founders before joining Shopify via acquisition. After 4 years as Shopifolks, they left to start Maple to make household management easier for busy families. Shopify colleagues Anand Dhillon, Karn Saroya, Natalie Eva Gray, and Ben Aneesh co-founded Re, the world’s first blockchain-powered reinsurer, to build a decentralized global reinsurance market. They previously founded property insurance company Cover. Atlee Clark, Shopify’s VP of Commercial Initiatives, shows you don’t have to leave Shopify to join the Mafia. She started children’s clothing company Pika Layers while remaining a full-time exec at Shopify. Harry Brundage and Mohammad H. founded Gadget to help developers build and run web apps faster. The JS development & hosting platform started as a way to make it easier for devs to build e-commerce apps. Alok Ahuja co-founded on-demand ‘last mile shipping’ company Trexity. They work with local businesses to offer same-day delivery. Former Head of Product Marketing Arati Sharma started ghee-based skincare company Ghlee with her family. She credits her experience at Shopify with helping her launch the brand. Arati is also a founding partner at Backbone Angels, a collective of female Shopify alum investing in women and non-binary founders. Erin Chan started all-in-one, lead-to-lease platform platform Rhenti. Rhenti makes it easier for property owners and managers to find renters. Gautam Gupta co-founded Highbeam, empowering e-commerce brands to make smarter financial decisions by giving them real-time cashflow insights, a flexible credit line, and no-fee banking services. Daniel Patricio co-founded Abra to help Shopify merchants drive more revenue from discounts. Abra automatically applies discounts and uses dynamic pricing to increase conversions. More in comments! And if we missed any, tag them below.