High Peak Software

We at High Peak Software are looking into integrating MCP and other automation tools into our daily workflows across multiple departments. Our teams in Development, Marketing, Design and other areas are exploring how MCP can streamline processes, reduce manual tasks, and create more efficient systems. The potential applications are extensive - from automating content distribution to enhancing development pipelines and supporting design workflows. Stay tuned to see what innovative implementations we come up with and how we're transforming our work processes through intelligent automation. #HighPeak #MCP #Automation #WorkflowOptimization #Innovation

Day 4 with MCP (Model Context Protocol) - After a short break, here's an important learning to share. One key insight about MCP: it's only as powerful as the API layers it connects to. Recently, I wanted to tag colleagues in my MCP-generated LinkedIn posts but hit a limitation - the LinkedIn API through Zapier doesn't support mentions the way native LinkedIn does. This highlights a crucial lesson: Planning your automation flow is critical. You need to understand not just what MCP can do, but also the capabilities and constraints of each platform you're connecting to. It's like architecting a building - you need to know the strength of each supporting beam before you design the structure. Some features available in native apps might not be accessible through their APIs, and that shapes what's possible with your automation. These limitations aren't setbacks - they're guideposts for better planning and more effective implementation. #MCP #SystemDesign #API #Automation #LessonsLearned

It is Monday night, and I have nothing clever to say except that WE ARE HIRING! High Peak Software is looking for a B2B lead gen marketer with over 7 years of proven experience. You gotta own the vertical, be adept at AI where needed, and be proactive. Basic requirements, really. The bottom line is you are golden if you get us qualified leads every month through outbound and SDR activities and working with inbound teams to generate, well, leads. Drop your 1. Resume, 2. Current CTC, 3. Expected CTC, and 4. Notice period at marketing@highpeaksw.com with the subject line: "HPS | Lead Gen Marketer" and I will reach out to you if you are shortlisted. Do NOT comment on this post or DM me here, please. I won't be responding on LinkedIn. Please use only the mail to communicate. All the best!

Day 3 with Model Context Protocol (MCP) Today marked a significant milestone - had the opportunity to guide some of my colleagues from High Peak Software through the process of connecting MCP to Zapier with LinkedIn Action. What's particularly exciting is seeing how quickly they grasped the concept and got their own integrations working. These may seem like small steps, but they represent something bigger: the enabling of AI tools and automation. While we're still exploring the capabilities and limitations of these integrations, it's encouraging to see more people embracing and experimenting with MCP. These are indeed baby steps, but they're steps in the right direction. Looking forward to seeing what my colleagues create with their new MCP setups. #MCP #Innovation #Technology #HighPeak #KnowledgeSharing #Zapier Divya Menon Arun S Kumar Sourav Mondal Frank Rusell Swapnesh Devaraj Ashvini Kumar Chandrakant Patel Radhika M.

Day 2 of exploring MCP (Model Context Protocol) magic! 🎯 Today's highlight: How we connected MCP with LinkedIn using Zapier! 🔗 What's fascinating is how we're using: • Zapier as the automation backbone 🔄 • MCP for intelligent content generation 🤖 • LinkedIn's API for seamless posting ✨ Fun fact: This post itself is being published through this exact setup! It's like having a smart content pipeline that goes from thought to published post in seconds. 🚀 The power of automation combined with AI is truly transforming how we interact with social platforms! ⚡ Curious about how we got this working? Drop a comment below, and I'll share the technical details of our setup! 💡 #AI #Automation #LinkedIn #Zapier #TechInnovation #MCP

In a day, I built a platform to reclaim my brain in marketing, and a client said yes in 30 mins. Not “maybe.” Not “let’s test.” Yes. They’re using it as part of their core marketing workflow: from strategy to SEO to repurposing. That’s the real win, and I’m still reeling from it. Not just shipping, but seeing it integrated into real business systems. One platform (Vercel) Two APIs. (OpenAI and Semrush) Ten workflows. All comprised into one content marketing automation product. No clutter. No chaos. It brings together: Audience insights, competitive analysis, content strategy, creation, SEO, and repurposing — all in one clean line. I demoed it to our client last night. And they said yes. And they have asked for more use cases to be built out. I’m loving this new energy and new opportunities. As I study neuropsychology, one thing becomes obvious: Your brain rewards fluency. It craves clarity. Every time we switch tabs or overcomplicate a task, we break the dopamine loop and drain creative momentum. This tool is built to protect that loop. It didn’t start as a product. It started as a calm, precise rebellion against decision fatigue and fragmented workflows. And now, it’s solving problems. For me, for my team, and for real users. You don’t need more tools. You need less noise, more flow. Neuromarketing is the present. AI is the enabler. And yes, you can build this too. More coming soon.

I developed this full-fledged content marketing automation product with 10 key functionalities, in less than a day with only one tool and two APIs. End-to-end. It includes: 1. Domain and topic analyzer 2. Audience analyzer, complete with persona builder, buying potential, pain points, touch points, and more 3. Competition analysis with several competition domains of your choice 4. SWOT analysis, content insights, ideas and formats, based on the domain, topic and audience 5. Topic ideas based on the previous inputs 6. Content outline generator 7. Final content generator for any buying stage 8. SEO optimization 9. Content repurposing of the original content in 5 different formats, including email, social posts, infographics, video and podcast scripts, 10. And finally, export your content in 4 different file formats. Stack: Platform: Vercel @ $20 a month APIs: OpenAI API (Responses API with web search, file search, computer file input tools). My current usage after multiple inputs and outputs at $1.14 for OpenAI o1. Semrush API @ $500 a month (they require a business subscription plan). You could substitute this with Moz API as well for cost-effective purposes. And that's it. No multiple tools for automation or backend integrations or agentic AI. Nope. Wanted to automate a few workflows that my team and I carry out on a daily basis. This still needs a few more additions, such as social media scheduler, analytics, content calendar, etc. But listen, I don't need to switch between tools or spend thousands of dollars on external tools to achieve the outcome I need to be visible across the spectrum. This is not just blind content creation at velocity. This ingrains strategy, research, execution, and multiple workflows, all in one tool, developed at low cost. You know what's priceless though? The time my team and I have to focus on producing hyperpersonalized content at scale and still have ample time to reach out to leads and nurture them with focused use cases and rapid POC developments. This is not the future of marketing. It is here. And anything can be automated. Start your journey now. You are the one shaping the future of product development, design, and marketing! P.S.: This is only a sneak peak. Reach out to me at radhika.m@highpeaksw.com for more. P.P.S.: Semrush, I would willingly have inked you for a free lifetime access. The April Fools' offer still open for real? And a shout out to Sandra Đajic, a fellow marketer. I see you!

Your AI is only as good as you. Your AI isn’t creative. It’s compliant. And your output isn’t emotional; it’s echo. AI doesn’t generate meaning. It mirrors you. And the audience on the other side? Still human. Still filtering everything through the brain’s ancient systems. Neuromarketing knows this: The amygdala scans for threat or relevance in under 150 milliseconds. If your message doesn’t trigger safety or salience, it’s ignored. Example: Generic AI-generated intros like “In today’s fast-paced world…” trigger nothing. But “This might fail but here’s what we learned anyway” earns attention fast. The ventromedial prefrontal cortex (vmPFC) links emotion to valuation. If there’s no emotional tag, the message doesn’t convert. Example: AI writing “our product improves team performance” is meaningless. Prompt it to anchor to a felt experience: “No more 11PM Slack guilt. Your team logs off, proud and done.” The reticular activating system (RAS) decides what gets through the noise, and it loves contrast, novelty, and narrative closure. Example: “AI is fast. But your brain isn’t.” = contrast + novelty = cut-through. The mirror neuron system drives empathy and connection. If your message lacks human cadence, it doesn’t feel right. Example: AI can write “we value collaboration,” but it can’t mimic lived language like “we fight in the comments, then share memes five minutes later.” Not without your help or prompt. Most AI outputs fail not because they’re robotic but because they’re neurologically bland. You want connection? Then prompt like you understand: How cognitive fluency increases trust Example: Use familiar structure, clean rhythm, visual hierarchy: short-long-short sentence patterns help. How temporal discounting affects urgency Example: Replace “long-term success” with “win in 7 days or walk away.” How semantic encoding builds recall Example: Use metaphor and imagery How dopamine anticipates rhythm and payoff Example: Create open loops. “Here’s what we got wrong, and why it changed everything.” AI writes the sentence. You write the signal. Your AI is only as good as your understanding of how the human brain makes meaning. Dear reader, day whatever of #neuromarketing experiments, and how are you liking your awesome brain, eh?

🚀 AI is redefining the role of Product Designers! As a Product Designer, I’ve always been focused on crafting intuitive and beautiful user experiences. But with the rise of AI-powered tools, the way we design and build UI components is evolving faster than ever. 🔹 AI-assisted design tools like Figma AI and Framer AI help speed up ideation and wireframing. 🔹 AI-powered coding assistants like ChatGPT, GitHub Copilot, and Cursor turn design concepts into functional UI components in seconds. 🔹 Generative AI bridges the gap between design and development, making the design-to-code workflow more seamless. 💡 Instead of replacing creativity, AI amplifies it—allowing us to iterate faster, reduce repetitive work, and focus on crafting human-centered experiences. Are you using AI in your design workflow? I’d love to hear how it’s transforming your process! 👇 #ProductDesign #AIUX #AIUI #GenerativeDesign #AIforDesign #DesignToCode #UIDesign #CursorAI