High Impact Analytics

Please help us welcome Rachel Bailey to the High Impact team! Rachel joins us with extensive industry experience from both the retail and supplier perspectives, enriching our organization and clients. We are so excited to have her on board!

?? Key Takeaways from the WalStreet Fireside Chat: Private & National Brands Through the Lens of Your Consumer What a fantastic panel discussion featuring Charles Greathouse, Chief Growth Officer at High Impact, alongside other industry experts. A few highlights from the chat: 1?? Differentiation Matters: RDSolutions (formerly RetailData) found that only about 10% of bettergoods items in the "Better For You" segment are comparable to other items while 72% of active Great Value items are more easily compared to others - consumers are looking for unique flavors & sensory experiences. 2?? The Power of Trust: Many consumers trust private label brands, but Charles stated "it’s a double-edged sword." Every product within the private brand?needs to consistently deliver value and quality or can risk losing trust across the entire brand. 3?? Price vs. Quality: Vincent Castagna shared his wisdom, saying:?“Consumers buy once for price and twice for quality.” ? 4?? Private Brands Surge: Inflation may be easing, but higher-income shoppers will hopefully stick around Walmart thanks to high-quality private label options like bettergoods?- with features like plant-based, culinary-inspired, and "made without" labels. 5?? Healthy Competition: The competition between private and national brands is pushing both to innovate and better serve consumers. As Scott Benedict mentioned, this type of competition is "inherently healthy." ? ?? Big things are coming! A new Private Brands Hub is in the works at High Impact.?The future of private brands is bright—stay tuned! Thanks for a great event, Greater Bentonville Area Chamber of Commerce! #PrivateBrands #NationalBrands #RetailInnovation #ConsumerTrends

?? We're looking forward to tomorrow's WalStreet Fireside Chat: Private & National Brands Through the Lens of Your Consumer with Greater Bentonville Area Chamber of Commerce. ? Charles Greathouse will be on a panel with other retail experts as they discuss how changing consumer preferences are impacting competition between private label and national brands. ?? There are still a few tickets left! Grab yours here:?https://lnkd.in/gzqKuG5p

Our team is expanding! ?? We are on the lookout for a skilled and enthusiastic individual to take on the role of Senior Sales & Replenishment Analyst. Think you might be the perfect fit? We can't wait to meet you! ?? #Hiring #NWA #NWAJobs #NorthwestArkansas #Retail #CPGJobs #BentonvilleArkansas James Harris Matt Adams Charles Greathouse

On the latest episode of The Retail Journey podcast, Reid Thornton & Adam McFain take us down the path of their early days in retail as Walmart merchants to now - delivering solutions through Spark Strategy. ?? For more than three years, Spark Strategy has helped suppliers adopt a merchant mindset that helps them successfully navigate omnichannel strategies with the retailer. ?? Listen to find out which is more intimidating for Adam - being a punter for the Razorbacks and kicking in front of 80,000+ fans or recording this podcast. Links to watch or listen are in the comments below. #TheRetailJourney #Podcast #RetailInnovation #Growth #HighImpactAnalytics cc: SparkStrategy LLC James Harris Charles Greathouse

It's here!??? We're excited to share our latest article with you. Proud of where we've come from and excited about where we're headed. Huge thanks to our team, clients, and retail partners?for being part of our growth journey. ?? Check it out:? https://lnkd.in/gy8Y2U9g

Welcome to the High Impact team, Simone Parry! Simone brings decades of industry experience and intimate understanding of private brands to our organization and clients. We are thrilled to have her on board! Get to know Simone in our newest episode of The Retail Journey podcast. She talks about the strategic role of private brands in retail, efficiency?suppliers in that space can achieve, and offers advice for suppliers new to Walmart. See the comments below for links to watch and listen to the full episode.

Our team is gearing up for PLMA.?Charles Greathouse?&?Simone Parry would love to connect with you in Chicago. Speaking of private label, make sure you check out our latest episode of The Retail Journey podcast.?Simone?Parry, leader of Growth & Development at High Impact,?discusses the balancing act between national and private brands, the operational efficiencies suppliers can achieve, and offers advice for suppliers new to Walmart. Her knowledge and expertise in all things souring & retail is expansive.?We are so grateful?to have her part of the High Impact team! Check the comments below for ways to listen.

Our team is gearing up for PLMA.?Charles Greathouse?&?Simone Parry would love to connect with you in Chicago. Speaking of private label, make sure you check out our latest episode of The Retail Journey podcast.?Simone?Parry, leader of Growth & Development at High Impact,?discusses the balancing act between national and private brands, the operational efficiencies suppliers can achieve, and offers advice for suppliers new to Walmart. Her knowledge and expertise in all things souring & retail is expansive.?We are so grateful?to have her part of the High Impact team! Check the comments below for ways to listen.

We loved hosting both new and old friends at our Life After DSS Lunch & Learn event last week. I think we all left encouraged and well fed. “Chipotle and Catharsis” was coined by one of you! More importantly everyone walked away more prepared for the journey ahead. Edit: Our next session will be on 10/1. Let us know if you’d like to join!