HIFI Agency

At HIFI, we Value Relationships, Create Fearlessly, Question “Best Practices," and Always Seek To Find Balance. Sound like a culture that fits you? Check out our latest job openings here: https://lnkd.in/gXZf5NeV #raleighnc #adagency #jobs #creativeagency #bankmarketing #fintech

Consumers are rethinking how they pay in 2025—favoring debit over credit for financial flexibility, debt avoidance, and tech-driven convenience. What’s behind the shift? Find out in our latest article—link here! https://lnkd.in/gNXMgZx3

By 2026, digital channels will account for nearly 50% of B2B ad spending. See why digital innovation is leading the charge in financial marketing- full article link here! https://lnkd.in/gcw9z9K6

Say hello to the next generation of banking customers- Generation Alpha! As a digital-first generation, Gen Alpha will expect a seamless and innovative banking experience. At the same time, parents of this generation are looking for family-centric tools, like family dashboards and spending limits, to help their kids learn smart money habits early on. Banks that can successfully engage with this generation while they’re still young, are unlocking the potential of lifetime loyalty. Discover what this generation wants from their finances and how banks can stay ahead- link here! https://lnkd.in/gkfX259i

Over the past few months, HIFI Agency has been working alongside Southern Bank and Trust Company to refresh its brand- modernizing it for the digital age while making sure to keep its legacy intact. During Southern’s annual Town Hall, the HIFI Team unveiled the refreshed brand identity to over 200+ Southern Bank leaders. With a fresh new logo, strategic digital campaigns, and even a Carolina Hurricanes partnership - Southern Bank is ready what's next. Cheers to a successful partnership!

This generation is redefining retirement—balancing work, rising costs, and financial planning. Are your marketing strategies aligned with their evolving needs? Learn how to connect with Boomers in our latest article—link here! https://lnkd.in/gB7B78mA

92% of financial institutions are making personalization a top priority to elevate customer experience. See how this trend is shaping the future of finance in 2025! Full article linked here https://lnkd.in/gcw9z9K6

Digital banking is here to stay—but are consumers ready to go fully online? Learn more about the challenges and opportunities for digital-only banks. Full article linked here! https://lnkd.in/g7J2ViKn

Over 4.1M Baby Boomers will turn 65 each year through 2027—a huge opportunity for financial marketers. Tap into their evolving needs with smart strategies. Read more in our latest article—link here! https://lnkd.in/gB7B78mA

The sudden shutdown of Milli has left the digital-only banking world buzzing with questions. Is this strategy viable? Is it just consolidation for the sake of prudent operations? How can digital or direct entrants be sustainable? As the digital origination space in financial services continues evolves, what lessons can we learn from Milli’s story? Dive into the article to uncover insights about customer trust, security, and what it takes to thrive in this ever-changing landscape. Link here: https://lnkd.in/g7J2ViKn