Mellow Mushroom

The rise of non-alcoholic beverages isn’t just a passing trend, it’s a movement reshaping the restaurant and bar industry. At Mellow Mushroom, we’ve seen firsthand how a well-crafted mocktail menu enhances the guest experience, boosts sales, and keeps the Mellow vibes flowing for everyone with recognition from PMQ Pizza. A thoughtfully designed mocktail menu offers: ? A more inclusive experience – Whether it's the designated driver, a health-conscious guest, or someone just looking for something fresh and flavorful, non-alcoholic options ensure no one feels left out. ? Higher check averages – Guests are willing to pay for quality, even without the booze. ? Perfect pairings – Bold, balanced flavors complement the pizza experience, just like their spirited counterparts. ? Expanded cocktail offerings – At Mellow Mushroom, any of our mocktails can be spiked with the guest’s choice of spirit, creating an even wider range of cocktail selections. How is your restaurant embracing the shift toward non-alcoholic beverages? Let’s talk trends, innovation, and what’s next for the pizzeria industry. Drop your thoughts in the comments!

Our very own Ahsan Jiva, Executive Vice President of Strategy and Transformation, sat down with Callie and Sam of FSR’s The Restaurant Innovator podcast to talk all things tech, growth, and guest experience. From streamlining operations for general managers with cutting-edge tools to reimagining restaurant formats for broader appeal, Ahsan shares how Mellow Mushroom is evolving to meet the needs of today’s guests, team members, and franchisees. Tune in to hear how data-driven insights are shaping our brand’s future, creating more efficient, engaging, and dynamic experiences across the board.

We recently had the chance to Mellow out on Atlanta News First with our friends at ATL Live! ???? Our Marketing Specialist, Sage Martin, shared insights on what makes Mellow Mushroom unique including the artistry of our signature swirls, the elevated guest experience at our Grant Park prototype location, and how we’re making Mondays Mellow. We’re always looking for new ways to enhance the Mellow experience, whether it’s through bold flavors, an immersive atmosphere, or creative promotions that keep our guests coming back. Catch the full segment here ??

At Mellow Mushroom, we’ve always believed that good pizza is for everyone. That’s why we’re proud to be a long-time supporter of Veganuary, offering delicious plant-based options that go beyond just one month. This year, we brought back the Miss Mushroom Pizza—a fan-favorite loaded with Follow Your Heart Dairy-Free Mozzarella & Feta, portobello mushrooms, caramelized onions, and fresh spinach—available through March 10th. With vegan pretzels, salads, munchies, specialty pizzas, and plant-based tempeh protein available at our 160+ locations, we’re committed to making plant-based dining easy and delicious year-round. As more guests seek sustainable, plant-based options, we’re here to serve up bold flavors that meet the moment. https://bit.ly/411wnnJ

Mellow Mushroom has always been more than just pizza—it’s an experience. And now, we’re taking that experience to the next level. In collaboration with The Culinary Edge, we’ve developed a brand-new fast-fine format at our Grant Park location—designed to bring the same magic with a fresh, modern twist. Incorporating kiosk ordering, digital menu boards, and an exclusive new menu creates a seamless yet immersive Mellow experience. This is a new way to Mellow. A concept that blends our signature artistry with guest-friendly efficiencies, all while staying true to the brand’s legacy. Big thanks to The Culinary Edge for helping us craft a future-forward Mellow that’s not just efficient—it’s an experience. Get the full scoop here: https://lnkd.in/gSxGtwu6

? SHROOM SPOTLIGHT? Welcome to Dawsonville, Georgia's Mellow Mushroom: where the "magical mushroom forest cabin core" aesthetic comes to life. Picture floor-to-ceiling windows letting natural light pour in, hand-painted watercolor murals wrapping you in whimsy, and an abstract mountain bar that elevates every sip. Outside, our iconic patio, complete with a colorful moose statue, is ready for those sunny days when we open the garage doors and leave all our worries behind. This isn’t just a pizza joint; it’s your new favorite getaway.

#ICYMI: Mellow Mushroom’s latest menu additions bring the best of a classic steakhouse, served up the Mellow way. Recognizing the growing love for steak and mushroom flavors, we crafted The Steakhouse Pizza with tender ribeye, roasted mushrooms, caramelized onions, tangy Mama’s Lil’ Peppers, and a garlic aioli drizzle—all on our signature crust for a fine-dining flavor with a Mellow twist. It’s the ultimate way to steak and bake. Paired with the Steakhouse Calzone, Steak & Cheese Hoagie, and Magic Mushroom Soup, this lineup showcases Mellow’s commitment to premium, innovative flavors.

Mellow Mushroom is reimagining the holiday cocktail with the Merry Mule, a festive twist on our popular Mule the World. This limited-time offering blends Captain Morgan Spiced Rum (or any spirit of your choice) with Fever-Tree Ginger Beer, Ocean Spray Cranberry Juice, and house-made lime syrup, finished with a lime wedge, mint sprig, and fresh cranberries. With its simple yet festive profile, the Merry Mule offers the perfect balance of tradition and innovation—something that resonates with both our guests and the holiday season.

Before we officially opened our doors last week, we had the honor of giving our friends and family an exclusive first look and taste of our brand-new Grant Park location! From our one-of-a-kind menu items to a sneak peek at our tech-forward, “fast-fine” dining experience, the pre-opening night was a true celebration. A huge thank you to everyone who joined us and helped cut the ribbon to launch this exciting new chapter for Mellow Mushroom! Special shoutout to our amazing Shroom Crew and event vendors—Tags Photography, Event Co Decor, Robot Booth Photobooth, and DJ Cuttlefish—for making it a night to remember. We can't wait to see what the future has in store for Mellow Mushroom and our incredible new location! ???? Stop by to try this new way to Mellow now—we're officially open and ready to serve you! ?? https://lnkd.in/eHHCq68b

Mellow Mushroom’s first-of-its-kind prototype has officially landed in Grant Park, and it’s like nothing you’ve ever experienced! This isn’t your typical Mellow—it’s our tech-forward, “fast-fine” concept designed to serve up pizza and good vibes with innovation, efficiency, and excitement. Here’s what’s new: ?? An exclusive, simplified menu that blends classic Mellow favorites and bold new items, like our inventive Panizzis?—hand-held pizza sandwiches made with our signature pizza dough. Plus, enjoy unique pizza flavors like Fajita Steak, fresh salads, and specialty cocktails you won’t find anywhere else. ?? Cutting-edge tech that transforms the Mellow experience: self-service kiosks for quick ordering, digital menu boards, and table locator devices that make seating a breeze. ?? A fresh vibe with outdoor seating right on the Beltline, vibrant hand-painted murals, and a convenient counter service ordering system. Come discover the future of Mellow Mushroom in Grant Park: ??1015 Boulevard SE Atlanta, GA 30312 - https://bit.ly/41kaOPP We can’t wait to welcome you to wonderland!