Hey Visible!

Can you explain your offer in 3 words? Tell me what you do in one 5 word sentence? Share ideas in a post with simple language and ideas? If you have to teach a master class to explain your work, you aren't clear enough to sell it.

Treat building your business like gaining muscle strength -- and you'll come out ahead.

I started making money as a fractional marketing leader when I stopped: >>worrying about what others thought >>spending hours a day creating pretty content >>chasing clients instead of building relationships ,Now, I have a waitlist of fractional CMO clients, coaching clients who listen and take action -- and have time to workout, walk the dog, make a yoga class and breathe. Want to create a business and life that....well, fits? >>show up consistently >>share your story, not just facts >>comment and engage to meet real people Building a business online isn't the only way to grow, but it worked for me, and it can work for you, too.

When I walked away from a successful law practice and life as an attorney, everyone thought I was everyone thought I was crazy. Then, when it took me a minute to decide what to do next -- plenty of people thought I was flaky. The truth? I was on my way to a path to success that built on my experience. If you're in the same swirl of figuring out how you'll use your expertise to build a fractional consulting business that gives you freedom of time, money, and choice, I can help. But first - here are a few things I wish I knew sooner: >> Start building your personal brand NOW >> Document your wins >>Share industry insights weekly >>Engage with potential clients >>Create solutions for problems you've actually solved >>Price based on value, not hours >>Ask for introductions, not sales >>Build strategic partnerships Oh - and it is 100% not too late.

Stop chasing clients. It's exhausting for you and the people you are chasing. Do this instead: ?? get to know your ideal customer ?? only create content that matters to them ?? answer questions and share your expertise Be consistent for 6 months, and you'll find your calendar filled with the right prospects seeking your help -- without chasing.

There was a time in my business when I would sign up for every course or certification that came across my desk. It was expensive and time-consuming (plus guilt-inducing as I failed to finish so many of them). Did all of those courses help me make more money? No. Well, that's not totally true. Some of the courses helped me understand my business and taught me to clarify my message and sales system. But most were tools to avoid doing the work I needed to do to be visible to my audience -- a way to be busy and doing something but not really moving forward. Do you do the same thing? Now, I rarely sign up for a cohort or a course. When I do, it's for a specific purpose and outcome. Instead, I spend time doing work that drives attention and brings me leads. >>posting daily >>engaging daily >>targeting messaging >>keeping offers simple >>doing high quality work After a little over a year focusing on this messaging, my fractional CMO offer is on a waitlist, and my work as an advisor to those building fractional consulting businesses has just 4 spots left for the next 6 months. It'll have a waitlist by the end of the month. I saw results -- and so will you. _______________________ Hi, I’m Pam. ??I help people like you get visible online – with purpose.A purpose like getting new customers or building thought leadership. How? Using positioning and personal brand to tell your story in a way that attracts people to you. It could lead to your practice having a full client list. It did for me – and it could for you. What I know for sure is that you won't spend extra time or waste money chasing unattainable results. You’ll have a system and strategy that keeps that from happening. You just have to say yes to growth. #personalbranding #buildafractionalbusiness #beaconsultant #executivepresence

The one thing you need to know is to make your marketing a success.

Your business is unique, but your customers can be affected by the same psychological persuaders that everyone else's are. It's just true. Learn how to use them, and you'll drive interest and business.

The next time you're tempted to create another offer -- remember the rabbit. One offer. One channel. One audience. It is scary - and maybe even counterintuitive to some -- but it works. Catch the rabbit.

The 30-second story that changed how I saw building a personal brand online.