HeyOrca

Here’s a master list of our resources you should read if you want to keep up on all things Instagram ?? : Blogs: ???The biggest Instagram updates from 2024: A social media manager’s guide to this year’s Instagram changes [updated monthly]: https://lnkd.in/eVFg67xd ???8 Instagram Story ideas that will strengthen your social strategy in 2024 (with examples): https://lnkd.in/eHtQCvBJ ???8 ways to increase a brand's Instagram engagement rate: https://lnkd.in/eJJiphcJ ???2024 trending audio for Reels and TikTok [updated weekly]: https://lnkd.in/eFaa3MPj Webinars: ???Social media news webinar playlist on Youtube: https://lnkd.in/ePWD9W_6 ???How to grow your Instagram community through engagement: https://lnkd.in/exdpHWmn ???How to capture your audience through IG Stories: https://lnkd.in/ewukqs_B ???How to Master the Instagram Algorithm: https://lnkd.in/eye6jQe4 Make sure to let us know what else we need to cover!

Want to turn passive followers into active advocates? Our biggest tip: platform your community. When you give them the spotlight, you strengthen engagement, build loyalty, and create a thriving network of brand advocates. Here are four ways we like to platform our Pod community: 1. Treat our most VIP community members as influencers ? 2. Invite our community to share their expertise in content and events ?? 3. Celebrate our community’s milestones and wins (both professional and personal) ?? 4. Reshare our community’s content on our socials ?? What has worked for your brand?

A HeyOrca webinar featuring Calgary Public Library!? HECK yes! Fellow library marketers, I highly recommend this free webinar discussing digital crisis management. HeyOrca has THE best social media webinars on the interwebs, and I am thrilled to see a library being featured! I promise this will make you want to attend every webinar they give (can you tell I'm a fan?). Register at:

We have quite a treat for you this week. ?? Every social media manager dreads having to handle a brand crisis online. It's something we hope never to deal with, BUT should be prepared for. ? This Thursday, March 27, we're bringing in?Mary Kapusta, Director of Communication and Engagement at the Calgary Public Library, to share her first-hand experience with an intense online crisis ? This crisis created a new approach to online community management that sought to empower and protect staff while navigating commitment to intellectual freedom. We're really looking forward to this webinar because you're going to walk away with tips and tools to help guide your brand through issue response. Register today!

No clouds today? We got you! ?? Here's your sign to join a community of 25K+ social media managers who take 1 minute a day to get caught up on all things social with our newsletter! Join us here ?? https://lnkd.in/eD_hs_XJ

It's not too late to fill out this survey! It closes on the 31st so take 5-7 minutes out of your day to anonymously fill it out because it will help you: ? Advocate for your role, salary, and resources ? Strengthen your on and off-social communities ? Set community-focused success metrics ? Stay ahead of platform and content trends ? Understand how AI is shaping social media And more! Fill out the survey here ?? https://lnkd.in/eZEmgiNA

Absolutely aligned, and I’d expand the thought: As AI-generated content floods every channel, community becomes the filter for what’s real, trusted, and worth engaging with. Not because it’s trendy but because it delivers what AI alone can’t: → Context from lived experience → Trust built through consistency → Perspective shaped by diverse voices From where I sit, community is evolving from a marketing channel to a strategic infrastructure. It’s where insight travels faster, collaboration feels safer, and growth becomes more sustainable. It’s rooted in relationships, not reach. Shoutout to Joe Teo ?? HeyOrca and the HeyOrca ecosystem. This conversation is right on time given the theme of their upcoming summit. Worth checking out if you’re thinking about where community fits into your 2025 strategy and beyond. What role does community really play in your marketing org’s structure, goals, or budget right now? And where are you seeing untapped opportunity?

HeyOrca's webinar yesterday hit on creating and maintaining on and offline communities, and was hosted by the ever awesome Alyssa Pulford and Jesse Luimes (who was reporting from Malaysia!) Social media managers are very well aware of their online communities on the accounts they manage. What are other communities outside of social that could be implemented? For example, take HeyOrca's fantastic newsletter. They have created a community of social media managers who look forward to their newsletter every weekday morning. Myself included. You should sign up, too. I'll drop a link in the comments. Another great example of an offline community would be an in-person meetup. Host a lunch and learn. Give them value an connect with your customers IRL! My company does this. I like this slide below from the webinar about content. Don't be afraid to experiment with content and gathering people. Think about the sales funnel. Think about what's targeted to whom. Figure out what works and what doesn't. What sort of offline community outreach do you do?

Please try to enjoy each fact equally, and not show preference for any over the others.

Please try to enjoy each fact equally, and not show preference for any over the others.