Oodle

The Oodle team is heading to UPCEA 2024! Looking to connect? We've carved out some time to collaborate with familiar faces and forge new connections. Drop a comment or DM to schedule a meeting. https://bit.ly/3OpKV9D #UPCEA #MarketingConference #HigherEdMarketing #Oodle

In late July Meta announced the removal of detailed targeting exclusions as an option for new campaigns. They supported this decision by stating recent advertising tests resulted in a 22.6% lower cost per conversion. This update to Meta targeting is effective immediately as of July 29th, 2024. For active campaigns that are currently utilizing detailed targeting exclusions, advertisers have until January 31st, 2025 to remove the exclusions without the campaign being impacted. Failure to update the targeting by January 31st, 2025 will result in the delivery of the campaign being stopped. ????????’?? ???????????????? While detailed targeting exclusions that are being removed vary based on user activity across Meta technologies and device usage — like travel preferences, pages users engage with, and ads they click — the most notable change expected is removing the ability to exclude users from campaigns based on certain demographics like their age, education, and location. One targeting exclusion that remains the same is the ability to use custom audiences to remove individuals from campaigns. Custom audiences can be built using data from your website, customer lists, lead forms, etc. ???????????????? ???????????? While this adjustment means the removal of employer exclusion at the campaign level, the new capability to set account-level exclusions does allow advertisers to control users that need to be removed across the account at large, lessening the impact. Additional impact on tactics is dependent on current campaign targeting parameters, but the removal of exclusions from targeting may result in: ? Reduced control over audience precision ? Increased reliance on custom audiences ? Potential rise in ad spend ? Potential performance fluctuations on current active campaigns that utilize exclusions in their targeting

A few weeks ago, I had the privilege of speaking to a room full of 100+ digital marketers at the Raleigh Digital Summit. The focus of the talk was on the idea of rethinking the marketing funnel, and elevating marketing's role as it relates to leadership within organizations. The truth is that the traditional linear marketing funnel is no longer effective in today’s complex consumer landscape. Instead, it's evolving into a multi-directional journey that requires a shift to consumer-centric, end-to-end strategies. The talk seeks to give some practical guidance as to how to transform your marketing to foster a more strategic approach and enable dynamic customer experiences. Take a listen, and see if these takeaways hold true: - Decode what it means to drive high impact and personalized digital experience outcomes. - Leverage marketing technology to gain insights into both digital and in-store consumer behaviors, enabling more informed and targeted marketing decisions. - Strengthen customer loyalty by using in-depth knowledge of existing consumers to deliver tailored experiences and increase lifetime value. - Ensure your brand has a scalable foundation that can meet the increasingly complex demands of today's consumers and demands of senior leadership in the process. https://lnkd.in/gbxCjn4x

Higher education institutions face unprecedented challenges in shaping their narratives and connecting with diverse audiences in a rapidly evolving media landscape. This webinar will delve into the current state of media, exploring key trends, challenges, and opportunities. Hear from Oodle's founding partner, Mark Hughes, on how institutions can effectively navigate today’s complex media environment, apply practical AI tools, and leverage emerging channels and technology to enhance reputation and attract the right students and stakeholders. Key takeaways will include: - Insights into the changing media landscape affecting higher education - Strategies for activating strategically amid a complex landscape - Best practices for leveraging digital media to amplify your institution's message Not able to attend? Register here for the recording and recap ?? https://bit.ly/3B10Qbc

We’re just one day away from our Higher Education State of Media webinar. Join us tomorrow live on LinkedIn as we explore the evolving higher education landscape and how institutions can continue to effectively navigate the latest trends, challenges, and opportunities. Not able to attend? Register here for the recording and recap ?? https://bit.ly/3B10Qbc

The future of higher ed marketing is here — and it’s all about creating synergy between strategy, content, and tech. Our team recently attended the Digital Collegium HighEdWeb Conference in Albuquerque. Here are some of the major themes we think are noteworthy to continue following: ??. ?????? ????????????????????: Retention and brand loyalty are becoming increasingly relevant in the higher ed space. ??. ?????????????? ???? ??????????: Content is king but creating it at scale is difficult and expensive — with some schools tapping student creators for higher ROI. ??. ?????? ???????????????????? ??????????????????????: Managing hundreds of websites while maintaining brand consistency requires powerful tech stacks and complex governance models. ??. ???????????????????? ????????: Schools are focusing on better utilizing the technology they already have to better track and analyze the right performance metrics.

After an exciting start to the week at the Digital Summit Series in Raleigh, NC with the Oodle team, one thing is very clear: Whether you are marketing in the B2B or B2C space, or in any of the gray areas in between, customer experience is EVERYTHING. The brands winning right now are the ones that not only add value — they meet their customers where they are. 75% of buyers' research and decision-making happens before they become a lead or signal they are interested in your offerings. Until then, your job as a marketer is to be as helpful as possible. More often than not, that looks like investing in things that won't show up in your attribution reports. Things like brand awareness campaigns, content production, SEO, organic social, influencer, etc... Something to consider as we head into planning season this winter. #digitalmarketing #marketing #strategy #customerexperience #brandbuilding #digitalmedia #media

Great talk by Oodle's Mark Hughes on day 2 of the Raleigh Digital Summit Series! Lots of great conversations about the marketing funnel, measuring success of campaigns, and aligning marketing to business objectives.

Marketers attending the Digital Summit Series in Raleigh next week, stop by our booth and say hi. Don't miss our Chief of Strategy, Mark Hughes, as he breaks down the reasons why “You’re Gonna Need a Bigger Funnel.”

Are you human? Marketers are obsessed over the nuances between B2B, B2C, B2B2C, and the specifics of “do you know my vertical?” And I confess…yes there are absolutely differences, nuances, and strategies that lose or gain efficacy depending on category, business, and target audience. With a big BUT, especially as it relates to the digital marketing ecosystem. Across all categories, we are all human. Human to human marketing (H2H) is the name of the modern game. Brands utilizing the breadth of digital marketing tools available to surprise, delight, and engage your target audience win. It has never been harder, yet weirdly, easier and more accessible with digital as the cornerstone. Human to human marketing hinges on being Relentlessly Helpful to your target audience. It’s less about selling, and more about inviting a customer to choose you because you’ve made their life better even before the purchase. #digitalecosystem, #relentlesslyhelpful, #marketing, #b2b, #b2c, #humanmarketing