Jasper

What’s stopping marketing teams from scaling AI? AI adoption is growing fast, but many teams struggle to move beyond early-stage use cases. The biggest barriers to scaling AI include: ?? 21% cite data privacy and security concerns ?? 19% struggle with maintaining output quality ?? Other roadblocks include brand governance, integration challenges, and leadership buy-in To unlock AI’s full potential, marketers need strategies that ensure quality, compliance, and measurable impact at scale. ?? Get the full insights in the State of AI in Marketing 2025: https://lnkd.in/eFffGmc6

Your data is your competitive advantage in the AI era. The businesses that succeed with AI aren’t just using models—they’re shaping them with their own historical and real-time data and business logic. Our CEO, Timothy Young, shares how enterprises can responsibly and effectively bring AI into their workflows. Watch his full #WebSummitQatar session here: https://lnkd.in/edvYBJq9

AI isn’t just driving efficiency and better ROI—it’s improving employee happiness. ?? 78% of marketers say AI is making their work more enjoyable. ? Less time on repetitive tasks ? More focus on creative, strategic work See how AI is reshaping marketing in 2025 in our newly released State of AI in Marketing report: https://lnkd.in/eFffGmc6

Digital transformation isn’t just on the horizon—it’s happening now. How do you build a future-ready organization in the era of AI? Our very own Chief People Officer, Alex Buder Shapiro, will be joining an incredible panel of HR leaders at this year’s Transform 2025 to discuss how to navigate AI adoption, build organizational readiness, and keep people at the center of change. Join us on Wednesday, March 19, at the Wynn Las Vegas to hear from Alex and this powerhouse panel of speakers: ? Jim Barnett, CEO, Wisq ? Brian Little, CPO, Intel’s Altera ? Larry McAlister, Head of Digital Transformation, Nutanix ? Martha Ruiz, Global Head of People, Thoughtworks Learn more: https://transform.us/

AI has completely transformed marketing, and marketers need to catch up. In our newly released 2025 State of AI in Marketing report, we've identified the 8 biggest trends shaping marketing teams today—from the rise of domain-specific AI to the importance of workflow integration to the challenges of measuring ROI. Loreal Lynch, CMO, Jasper, breaks them down in our latest blog post: https://lnkd.in/eEMAbbTu

Our latest 2025 State of AI in Marketing report reveals a powerful trend: as companies grow, brand governance and output quality become even bigger challenges when adopting AI. ? Most AI adopters focus on overcoming hurdles like data privacy and output quality. ? Larger companies shift their focus to brand governance and scalability. ? Smaller companies care more about leadership buy-in and budget constraints ?? Download our report now to get more insights on how AI is transforming marketing: https://lnkd.in/eFffGmc6

?? We just surveyed 500 marketing leaders-what we found is a wake-up call. The AI divide is widening and I’m calling it now… 2024 was the year of AI pilots. Now, 2025 will be the year AI actually transforms how businesses operate at scale. We’re going to see roles evolve, roadblocks lift, and marketers reclaim their status as strategic partners and revenue drivers. How do I know? Because the teams already leaning into AI are already seeing the impact. We surveyed 500 marketing leaders across a range of industries, roles and companies for Jasper’s 2025 State of AI report, which launches today. What we created isn’t just research — it’s a benchmarking tool and a call to action for marketers everywhere to start thinking about turning their AI adoption into real, measurable results. In it, you’ll find key adoption trends, the factors already setting top-performing marketing orgs apart, and the biggest barriers marketers are facing as they look to fully leverage AI’s potential. A look at just some of our findings: ?? Best-in-class teams are pulling ahead, while the rest struggle to keep up. ? AI adoption is accelerating—but maturity is the differentiator. ?? Most marketers still struggle to measure AI ROI -especially those who rely on generic, horizontal, one-size-fits-all AI tools. ?? There are 7 key traits all best-in-class marketing orgs share, including leadership buy-in, tech stack integration,? and domain-specific AI adoption. You'll have to read the report for the remaining four. ?? ?? 79% of companies plan to expand their AI adoption in 2025. Marketing budgets for AI have grown significantly from last year. ?? My favorite data point? Jasper customers are clearly outpacing those using general-purpose chatbots. They're 37% more likely to see a measurable business impact from AI and more likely to increase usage in the next year. Beyond that, Jasper users consistently excel in key traits of organizational maturity—strong leadership commitment, AI governance, seamless workflow integration, and more. The big shift for 2025? AI for content creation and ideation is?now table stakes.?The best teams are pushing further—solving high-stakes challenges like?brand governance, hyper-personalization, and workflow integration. The marketing function is being redefined in real time.?2025 will belong to the teams that scale AI the right way. Congrats to the Jasper team on this incredible report.?Link in the comments—would love to hear your take on the insights. Let’s discuss.

?? The 2025 State of AI in Marketing Report is here! ?? AI is transforming marketing fast, but is it driving measurable results for marketers? We surveyed 500+ marketers to uncover the truth: while 63% are using generative AI and seeing early wins of productivity and ROI, more than half struggle to see its business impact. Discover how to bridge the gap between AI adoption and real impact with this report. Read it now to get: ? The biggest AI adoption trends and barriers—so you can get ahead of your peers ? Leadership and organizational commitment, plus AI investment trends ? The 7 traits of high-performing, AI-powered marketing teams, and how they're driving measurable success with AI Get the insights you need to turn AI into a true competitive advantage. ??Download the report now! https://lnkd.in/eMi3YRCb

Many marketing workflows don’t start with text—they start with webinars, podcasts, and videos. Now, with Multimodal Knowledge, Jasper can analyze and generate content directly from multimedia assets, opening up new ways to create, repurpose, and scale content like never before. ?? Maximize Engagement – Turn media assets into high-value content like summaries, landing pages, email nurtures, and more. ?? Streamline Workflows – Extract insights from images or videos - or create campaigns from meeting recordings ?? Simplify Your Tech Stack – Process all your multimodal formats within Jasper—no need for extra tools. Jasper is now one of the few AI platforms to natively support audio, video, and images. Check it out here: https://lnkd.in/eJt_9mcd

Our CEO Timothy Young didn’t hold back at our latest webinar, "The AI Inflection Point for Marketing:" ?? AI isn’t just an experiment anymore—it’s the backbone of modern marketing. ?? It’s reshaping customer journeys. ?? It’s powering content at scale. ?? It’s driving next-level efficiency. And tomorrow, we’re taking it a step further. We’re unveiling the "State of AI in Marketing 2025"—a deep dive into the trends, data, and predictions shaping what’s next. Get ready for a look at where AI is really headed. Stay tuned. In the meantime, catch the full webinar here: https://lnkd.in/g2-bQz54