INK Communications Co.

Everything’s bigger in Texas—including the conversations this week at Intersolar & Energy Storage North America's first regional event focused on the Lone Star state. Our Director of Business Development, Kersa Haughey, and Senior Comms Associate, Erin Eckert, joined our clients and other energy pros at the event to discuss the rapid growth in Texas's energy demand and the innovation needed to meet it. See what their key takeaways were. ?? #IntersolarTexas

October brought critical issues to the forefront of the #insurtech conversation, with Hurricanes Helene and Milton spotlighting gaps in disaster preparedness and pushing the industry to rethink climate resilience. Our latest BTB Insurtech Report captures how trends are reshaping priorities across insurance, real estate, and construction. Here’s a snapshot of what’s making waves: ?? Broadening the impact: The storms’ influence is rippling beyond insurance, igniting new discussions around real estate, building codes, and regulatory practices that can better support resilience in high-risk areas. ?? Election pressures on affordability: Rising interest rates, inflation, and the election brought attention to insurance costs and accessibility, especially in vulnerable regions. It’s time to consider how we can help bridge these gaps. ??? Reassessing disaster readiness: The fallout from back-to-back hurricanes underscored the need for forward-looking, tech-driven solutions that help insurers navigate an era of more severe weather events. Explore the full report for a comprehensive look at how these shifts are impacting insurtech—and what’s next for the industry: https://lnkd.in/gJZK_eTM

Building a website takes more than good design—it takes the right approach. At INK, every web project is a collaboration where teamwork, the right tools, and clear communication are key to bringing digital properties to life. From balancing ease and performance to keeping projects transparent, check out our best practices that make the web dream work: https://lnkd.in/gw9s8mA2 #WebDevelopment #FrontendDevelopment

Our newest Energy report unpacks October’s major shifts in the #EnergyIndustry, highlighting the post-election push toward decarbonization goals and evolving industry challenges. Tap into the trends and topics coming out of October, including: ??Fresh perspectives on nuclear energy, with tech giants Amazon and Google eyeing it to power the future of AI. ??Power access and affordability remain at the top of everyone’s mind—don’t miss the insights on navigating these demands. ???Hurricanes Helene and Milton have reignited conversations on climate impact and energy resilience. Get the details and discover where your brand can make an impact: https://lnkd.in/g7THBsjV

In a young industry like #CleanHydrogen — where most solutions haven't reached commercial scale — a company's website is a critical touchpoint for potential investors and customers. The right web presence can build credibility, tell a clear and compelling technology story, and show momentum in the market. That's why last year Aurora Hydrogen partnered with INK for a website redesign that communicates maturity and market potential while answering the all-important question: "Why Aurora?" With strategic messaging, a distinct visual identity, and technical upgrades, we helped position Aurora as a valuable partner for hard-to-decarbonize sectors. Explore the case study:?https://lnkd.in/ghCemXxH

Your vote = your voice! INKers are making their voices heard this #ElectionDay; if you haven't voted yet, join us in casting your vote today and help shape the future of our communities and country. (Plus, who doesn’t love those “I Voted” stickers?)

Top engineering advisors. Cutting-edge tech solutions. Innovative partnerships. Insights for a competitive edge. Last week, Electric Power Engineers’ Marketing & Communications team gathered at our Austin headquarters for two days of strategizing, creative idea-sharing and enjoying time together. As clean energy industries keep breaking growth records, our company has reached an inflection point – exponential growth, year-over-year. With trend lines pointing upward, this was the perfect time to lean forward into our future vision. Our talented staff, agencies and expert consultants collaborated to tackle how to ensure EPE’s fast-evolving client service solutions and software innovations are reaching stakeholders who depend on us – developers, utilities, diverse public and private sector partners – all investors in a successful energy transition. Chief Operating Officer Stephanie Badr shared the inspiring story of how far EPE has come since we were founded in 1968, achieving explosive growth in recent years as the energy transition accelerates. Business unit leaders Kalyan C., EVP of Energy Resources, Tamer Rousan, EVP of Utilities and Sultan Ennab, Head of Software Products, AI & Services brought the energy and goals for marketing ideation. Chief People Officer Dana Smola, PHR, SHRM-CP highlighted EPE’s uniquely inclusive, empowering culture and goal to bring many more talented professionals on board as our global company continues extraordinary growth. As our CEO Hala Ballouz says, at EPE, we work as one team – and that is why we succeed. Special thanks to Vice President of Marketing & Communications Todd Frank and Chief Growth Officer Hugo E Mena, P.E. for hosting the Marketing Summit and Joshua Slaughterback for superb facilitation. Stay tuned for great content and exciting updates as we innovate new ways to connect you with our experts, SaaS innovations and end-to-end engineering solutions. Pictured: EPE staff Christopher Wienbeck, Joe Earley, Claudia Cutter, Marisa Osowski, Lynn Peugh - CMP, Grace Cuellar, Mayra B., George Bjelovuk Agencies INK Communications Co. team Kim Mackley, Paige Buescher, Valerie Martinez, Payton Ricci; Tigercomm team, Melissa Baldwin Clare Quirin Consultants Joy Ditto, Erin Greeson, Climate Line LLC #EnergyTransition #TeamEPE #CleanEnergy #PowerEngineering #Marketing #StrategicPlanning

INKers?and their loved ones?pulled off some *scary* good costumes this year! From clever?partner costumes?like sushi and chopsticks to timeless favorites like Jack Skellington and Sally,?our offices are?buzzing with tricks, treats, and festive fun. ?? #HappyHalloween

For those at #Money2020USA looking to make the most these final days of the event, we’ve updated our article on fintech media relations with guidance on building relationships with journalists at trade shows. Industry events like Money20/20 are an ideal environment for meeting reporters in-person and paving the way for future coverage. Take a look at our new tips to help you make the most of your time on the ground. ??

After three decades in the PR industry, INK CEO Starr Million Baker has noticed one constant: businesses turn to agencies to anticipate what’s coming and provide strategic guidance that fuels growth. The role of an agency is to think ahead, offering insights that help clients navigate both present challenges and future opportunities. But why do some agencies fall short? Starr outlines three key reasons and shares actionable insights on how to avoid these pitfalls, including a look at INK's Be There Before methodology: https://lnkd.in/gwAMevmQ