Marvin

Think it's safe to launch products without talking to your users? This story will make you think again ??

"We don't need a research repository. What's the worst that can happen?" Research repositories make your work easier, more efficient, and more strategic. Without them, a lot of things can go wrong. Don't believe me? ??

Ring the Gong! Sales teams talk to users every day. User insights build better products. What if product teams could access this wealth of real-time intel too? Marvin x Gong syncs sales call recordings to your repository to bring all that juicy customer knowledge in one centralized, searchable resource. ?? Get ongoing user feedback straight from the source ?? Run thematic analysis to discover new trends and uncover concerns ?? Unlock a new resource for understanding your target personas Enable the Gong integration directly from your Marvin account: Navigation bar > integrations > Gong > click "Connect" Endless user insights at your fingertips!

"Start sharing your research internally" is a great idea! But how? Here's a real-life example from the folks at Pantheon ?? Weekly Customer Calls catch a TON of insights that matter to stakeholders. Instead of getting lost in a forgotten folder, these calls are uploaded to their repository where the information is easily searchable and accessible. So if a stakeholder wants to see what customers are talking about, they can use the Ask AI feature to find answers. ? Simple ? Unobtrusive ? User-centric Learn more about how Pantheon accelerates research impact with AI: https://lnkd.in/eF3g3pz8

How Criteo uses Marvin to create a single source of truth for client knowledge ??

?? Criteo Client Feedback Revolution: One source of truth with Marvin. At Criteo, we thrive on data-driven decision-making. But with a global team of 3,500+ and a complex product portfolio, our client knowledge was too often siloed. To tackle this, Anne-Sophie Guillou and I embarked on a journey to implement a centralized, AI-powered research repository—one that would not just serve researchers but empower the entire company with client insights. We had the pleasure of sharing our experience with Designshot in their latest episode of Shots, where we discussed: ?? Criteo’s vision of moving from a researcher-centric repository to a company-wide “single source of truth” for client feedback. ?? Collaboration across teams—product managers, designers, sales, and marketing—to ensure the tool meets everyone’s needs. ?? Why we chose Hey Marvin—and how its AI-powered analysis and user-friendliness made it the right fit. ?? Challenges & learnings—from stakeholder buy-in to integration with existing workflows. ?? The impact—freeing up researchers for strategic work and making product teams more self-sufficient. Big thanks to Designshot and Kelly Boreh for having us—excited to share this journey with the research community! If you’re passionate about UX research, AI, and breaking down silos, this one’s for you. ?? Watch the full episode here: https://lnkd.in/ezUD_N5w #UXResearch #AI #UserInsights #Collaboration #ProductInnovation

Pause. Take a deep breath. Get back to the basics. We need to understand (and apply) the core UX laws to make sure AI-driven designs remain user-centric. This is AWS Design Leader, Maria Papaleo's, approach to AI. Join us as Maria shares her recommendations for doing just that, based on key learnings from the book, "The Laws of UX" by Jon Yablonski. What you'll learn: ?? The relevance of foundational UX principles when using advanced AI tools ?? What might need to change as technology evolves ?? How to effectively integrate AI into your UX workflows ?? Ways to keep your core skills sharp so you can make better decisions in a highly technical space Save your spot: https://lnkd.in/ezqWKpzU

Want to join User Interviews and Marvin at the Qualtrics X4 Conference? Take a break from the bustle of the X4 Conference and join us for an exclusive get-together at Urban Hill in Salt Lake City! You'll mingle with other research leaders in a private room while enjoying award-winning food and drinks from Chef Nick Zocco. Seats are limited, so save your spot ASAP ?? https://lnkd.in/eWiCuaE2

Let your team know what you're up to with Research Digests! With Marvin's Research Digest feature, you can send a customized, automated newsletter of your latest research and insights every 2 weeks. ? Keep your team in the loop about your work ? Regularly highlight the voice of the user ? Encourage user-centric decision-making Valuable customer insights, directly in stakeholders' inboxes ???

A great software experience makes users feel in control and eager to return. Here's how UX designers create great products for their users ?? → Make sign-up effortless → Guide users through onboarding without overwhelming them → Make navigation intuitive and use clear labels → Provide self-service options such as FAQs and chatbots to give users control over their experience → Use personalized dashboards, in-app nudges, and feature highlights to keep users engaged → Test your tool on different screen sizes, network conditions, and real-world setups to make sure it's usable across multiple devices ?? But before you implement these best practices, STOP and consider this... Best practices in general don't mean they're best practices for YOUR users. Always talk to your users FIRST to create a better experience for them!