Marvin

Capture your user interviews with confidence! Marvin integrates with Google Meet, Microsoft Teams, and Zoom to record, transcribe, and timestamp interviews and simplify note-taking with AI. Now you can focus on what matters most — the person on the screen in front of you.

Marvin collects all your research in one searchable repository, and there are sooooo many ways to discover helpful user insights ?? → Search using keywords → Scroll through the Discover Research page → Filter by research area → Filter by research project → Filter by time period/date created → Filter by author → Filter by file tags → Ask AI a question about your data and get an answer (with citations!) We make it easy to find the treasure in your user data!

Research is a complex craft full of twists and turns that can derail your study. Oh no! How can you make sure your research plan stays on track? Avoid these common pitfalls ?? ? Only focusing on features, not outcomes. When researchers are obsessed with adding new features, they lose sight of what the user really needs. This is the opposite of user-centricity! ? Not setting specific goals. It’s not enough to say you want to understand more about your users. Be clear in your questioning to get better, more impactful outcomes from your research. ? Failure to deal with bias. Every study has biases, and that's OK! But it’s important to acknowledge and document any inherent biases in your approach. ? Minimal stakeholder involvement. Stakeholders are a great source of user information! Failing to include them in research can lead to poor buy-in and underinformed research plans. ? Ignoring context. Researchers can over-rely on quantitative data and ignore valuable qualitative information about the user experience. Collect qualitative data to understand your users better.

When you find a folder of untouched user research in your drive

5 ways to get more useful insights from your research ?? 1?? Focus on the user - What are their goals? What do they care about? 2?? Collect both quantitative and qualitative data to paint a well-rounded picture of the user experience. 3?? Use pilot studies and interviews on a smaller scale to refine your research process and eliminate bias. 4?? Don't "set and forget" your research! Approach research as an ongoing, iterative process. 5?? Learn how to communicate user needs and product choices in language your stakeholders understand. Would you add anything to this list?

What if you could have all your user research data at your fingertips? How much time would it save you from... - searching and searching for past reports? - duplicating research (again)? - re-writing key insights to share findings with your team? Get hours back in your workweek to do the work that matters most — not the time-consuming stuff that derails your research flow.

Users love Marvin because it helps them streamline processes and produce more insightful findings. But even better, using Marvin directly improves client outcomes!

Want to learn more about using Research Ops to get better user insights? We got you ;) Join Rally UXR co-founder and CEO Oren Friedman + Marvin co-founder and CEO Prayag Narula for a conversation about making research strategic, collaborative, and user-centric. You'll hear key takeaways about... ?? Top insights and recommendations from The 2024 ReOps Playbook ?? How to create a powerful system for both researchers & non-researchers to access user insights ?? Maintaining ReOps best practices... even if you don't have a ReOps team ?? What the best teams are doing today to scale research programs of tomorrow Register: https://lnkd.in/eENFU3RB

Will AI mean the end of the specialized researcher? Here's Kate Moran's take: "Our ability to think about context and nuance in really complicated ways, to me, is essential for being successful in UX research or design or product or like any other adjacent roles. And I have not seen AI tools capable of that — of pulling all these disparate pieces together and synthesizing them into something that's meaningful and then weighing pros and cons for the business, and your users, and your dev team, and then making decisions in a way that's going to lead to the best outcomes for all of those things. I haven't really seen AI tools capable of that. And so I think that's one of our advantages. But I do think our roles are going to change a lot." — This is an excerpt from the webinar "Safe Ways to Use AI to Improve Your Research Workflows" with Kate Moran. Did you miss the live show? Watch the full replay: https://lnkd.in/eFcdJZfY

Marvin makes user research a piece of cake ???