Herrmann Global

?? Regional destinations are calling louder than ever! ?? Which regions of your country have international appeal? Check the case of the U.S. ???? We asked travelers from the UK ????, France ????, Germany ????, Belgium ????, and Australia ????: Which U.S. States are you most likely to visit in 2025? Here’s what stood out ?? ? California leads with 55%. ? Utah is close behind with 53%—a strong magnet to many. ? Arizona, Colorado, and Nevada are strong contenders. ? Nature, road trips, and open landscapes are trending big. Do you know which regions in your country are rising among international travelers? Reach out for a FREE international travel interest audit for your destination. #TourismTrends #TravelMarketing #DestinationStrategy #HerrmannGlobal

2025 is shaping up to be BIG for National Parks tourism! ??? But which regions excite international travelers the most? ?? What’s driving this huge interest in USA ???? National Parks from the UK ????, France ????, Germany ????, Belgium ????, and Australia ????? Here are some key insights from the latest Visit USA Park’s Survey (2024): ? The Rocky Mountains (like Yellowstone) lead the list with 77% of travelers interested. ? Southwestern parks (think Grand Canyon) are a close second at 76%. ? The Northwest (eg. Olympic) and Midwest (eg. Hot Springs) are catching attention with 46% and 42%. ? Even Alaska (eg. Denali) and the Southeast (eg. Everglades) are on the radar with 30% and 33%! ? And don't forget the Islands, with 27% eager to explore Hawaii Volcanoes. Which USA ???? National Park would YOU recommend to first-time visitors from abroad? ????? Let’s connect if you want to explore how your destination can attract the right type of international travelers! Or message us for a FREE ?? Quick International Travel Interest Audit for your destination. #TravelTrends #NationalParks #TourismInsights #HerrmannGlobal

Are international travelers redefining their dream trips? New search data from the top 10 emerging markets reveals key travel interests! ?? Top Travel Insights: ? National Parks dominate with 2.8M+ searches (+96% growth) – Yellowstone NP is a top driver. ? Beaches see 37% growth in interest. ? Golf & Resorts are surging at 42% & 28% growth. ? Shopping & Casinos are rising at 22% & 23% growth. ? Theme parks remain steady but aren't leading trends. ?? What does this mean for destinations? Are you aligning your marketing with these shifts? Let’s chat about how to attract these travelers! ?? Get a FREE quick International Travel Interest Audit to see where your destination stands. #TravelTrends #DestinationMarketing #TourismInsights #HerrmannGlobal #AGlobalPerspective

We Logged Off, and It Reminded Us Why Travel Matters! ??? As a fully remote team, we’re constantly sharing stories of adventure and connection. But this weekend, we stepped away from our screens to create stories of our own. For 24 hours, we unplugged. No emails, no Slack, no meetings. Just time to be present. This break reminded us why we do what we do. Here’s how we spent our unplugged day: ?? Exploring new places ?? Cooking delicious food ?? Enjoying time spent outside ?? Reconnecting with our travel bug ?? A big thank you to our clients & partners for your patience while we recharged. We hope you took a moment to slow down too! ?? Swipe through to see how our team unplugged! #UnpluggedAndRecharged #PowerDownToReconnect #ExploreBeyondTheScreen #GlobalDayOfUnplugging #TravelInspired #SustainableTourism #HerrmannGlobal #AGlobalPerspective

Think Yosemite is just a summer destination? Think again! Winter transforms the park into a breathtaking wonderland—fewer crowds, serene landscapes, and unforgettable experiences. With the right preparation, you’ll leave with memories that might just have you planning a return trip next year! ?? Discover essential travel tips for your winter adventure in our latest Visit USA Parks article: https://lnkd.in/g-jhfKzW #Yosemite #WinterTravel #VisitUSAParks #NationalParks #AGlobalPerspective #HerrmannGlobal

??We’re unplugging! Because even digital storytellers need a break! At Herrmann Global, we inspire travel and connection, but sometimes, we need to step away from the screen and experience the world firsthand. That’s why our fully remote team is powering down on March 7 for Global Day of Unplugging—a full day to reset, recharge, and reconnect beyond the screen. No emails. No meetings. No Slack. ?? Just time to slow down and embrace what we love to promote. We’ll be fully offline on March 7 and back on March 10—refreshed and ready to continue sharing the stories that inspire exploration. ?? Want to join us? Get unplugging ideas at globaldayofunplugging.org ? If you had a full day to unplug, where would you go first? Drop it in the comments! ?? #UnplugToRecharge #GlobalDayOfUnplugging #WorkLifeBalance #ExploreBeyondTheScreen #SustainableTravel #RemoteWorkLife

???? Herrmann Global is headed to ITB Berlin! Florian Herrmann and Adam Bridgeford will be on the ground, connecting with industry leaders, exploring the latest tourism trends, and sharing insights on sustainable travel marketing. If you're attending, let’s connect and discuss how we can help your destination stand out! Drop a comment or send us a message to set up a meeting. See you in Berlin! ???? #ITBBerlin #BusinessTravel #TourismMarketing #HerrmannGlobal #AGlobalPerspective

What subjects are gaining global attention? ?? How are travelers searching, reading, and planning their trips... Here are some key insights for the case of #Ecuador ????: ? Searches grew by 13% YoY, with over 864K monthly searches in 2024. ? Top searches include Galápagos, hot springs, and best time to visit Ecuador. ? 8.5K+ travel articles covered Ecuador, with 69% positive sentiment. ? Major interest from travelers in USA ????, Canada ????, and Mexico ????. ? Content on adventures, cultural immersion, and seasonal travel is recommended. What strategies can #Ecuador ???? tourism stakeholders use to capture this growing interest? Get in touch to receive a FREE International Travel Interest Audit for your destination! ?? And let's chat about how to leverage these insights for your case ??

At Herrmann Global, our passion for travel isn't just part of the job, it’s who we are. Our diverse team of explorers brings firsthand experience and fresh perspectives to everything we do, helping destinations connect with the right travelers. ??? As Shannon Lowery puts it:?"The team at Herrmann Global lives as a diverse cohort of curious travelers in our personal lives, which provides valuable insights into our professional work." Our collective curiosity fuels our creativity. Where will your next adventure take you? #HerrmannGlobal #AGlobalPerspective #TravelIndustry #EmployeeSpotlight

Traditional markets still lead ?? but Emerging markets ?? are making waves. 2024 vs. 2023 data reveals how global interest is shifting ????: Insights about international visitors' interest in visiting the USA ???? based on Google search data: ?? Canada ???? and the UK/Ireland ???? remain on top, with over 1.5M monthly searches (+7% growth). ?? India ???? breaks into the top 3, showing a 16% increase in travel interest. ?? Other emerging markets are climbing fast – Japan ???? (+44%), Ecuador ????(+23%), and the UAE ???? (+12%) show strong growth. ?? Brazil ???? and Benelux ???????????? saw declines, signaling shifting travel trends. This data confirms one thing: Demand for U.S. travel is evolving. Traditional markets stay strong, but new players are rising fast. What does this mean for tourism strategies in 2024 and beyond? Are you interested in a FREE data-driven audit like this for your destination? Get in touch! ?????? #Tourism #MarketIntelligence #SustainableDevelopment #HerrmannGlobal