Herrmann Global

?? The Era of Personalized Travel: Insights You Need to Know ?? Travelers are increasingly seeking personalized and flexible experiences, and the latest trends from the Visit USA Parks Survey highlight how we prefer to share those experiences: ???????? Family Travel Leads the Way Traveling with family remains the most popular choice, representing 59% of all trips—a significant +7% growth year over year (YoY). ?????? Traveling with Friends: A Shift in Preferences Traveling with friends holds the second spot at 15%, but it has seen a -5% decline YoY, signaling a shift in how people value their travel companions. ??? Solo Adventures & Beyond When combined, traveling with family, friends, or solo makes up a staggering 87% of all trips—a +5% increase YoY—showing a clear preference for personal connection, whether shared or self-discovered. ?? What Does This Mean for the Tourism Sector? To thrive in this landscape, businesses must embrace customization and adaptability—creating experiences that cater to the evolving dynamics of group travel and individual journeys. How are you adapting to these trends in your travel or hospitality strategy? Let's discuss! ??? hashtag #TourismTrends #TravelIndustry #VisitUSAParks #AGlobalPerspective

In the world of content creation, finding ways to stay innovative can be a challenge—especially when creativity hits a roadblock. But here’s our secret: repurposing old content to deliver fresh, engaging experiences. Our team recently revisited some archived footage from New River Gorge National Park, and instead of letting it gather digital dust, we revamped the visuals, updated the messaging, and optimized it for TikTok. The result? ?? Over 308k views, 20.7k likes, and 2,700 shares in just one month, with 581 new followers joining our journey! Check out our video in the comments ?? This serves as a powerful reminder: sometimes the best way forward is by looking back. Don’t overlook the potential in your past content—it could be your next viral hit! #ContentCreation #Repurposing #DigitalMarketing #SocialMediaStrategy #HerrmannGlobal

?? Venture into the unknown with #Untraveled's guide to six of the world's most remote destinations! From the icy reaches of Ittoqqortoormiit, Greenland, to the isolated beauty of Rapa Nui, Chile, these locations are more than destinations—they’re adventures that redefine off-the-beaten-path travel. Ready to plan your ultimate escape? Get inspired by these isolated, unforgettable spots, where the journey is just as transformative as the destination. ?? Read the full article here: https://lnkd.in/gKry_j2m #TravelInspiration #RemoteDestinations #AdventureTravel #HerrmannGlobal

???As reported by?News 4 Tucson, Arizona reached a major achievement in 2023, surpassing?$4.2 billion?in tourism tax revenue—a 20% increase in international visitors, with Mexico, Canada, the UK, Germany, and France contributing the most inbound tourists. ??? This remarkable success is a direct result of the Arizona Office of Tourism’s forward-thinking approach, including a shift towards?direct-to-consumer marketing?and a data-driven strategy to expand their reach beyond just the Grand Canyon. For a deeper dive into how Arizona’s strategic evolution played a role in this achievement, check out our?white paper, where we explore the comprehensive international marketing strategy that contributed to Arizona’s rise from #17 to #10 in overseas visitation. ???Read the full white paper: https://lnkd.in/dT6psVB2 ???See the full News 4 Tucson article: In the comments below! #ArizonaTourism #TourismMarketing #HerrmannGlobal #GlobalTourism #TourismGrowth

?? Our annual Herrmann Global company retreat is next week! From November 18th - 21st, our team will gather to sharpen our vision, explore new ideas, and plan for an even brighter future in tourism. This retreat isn’t just about reflection; it's about recharging our commitment to sustainable travel and innovative solutions for our clients. Looking forward to sharing new insights and connections upon our return! ? ?? #TeamRetreat #HerrmannGlobal

In a move to address the impact of #overtourism, Prague has banned organized nighttime pub crawls in its historic district. This step reflects a growing shift across global destinations toward responsible tourism, focusing on cultural experiences over "alco-tourism." As tourism professionals, it's our responsibility to find balance—creating enriching travel experiences that respect both local communities and visitor enjoyment. What are your thoughts on balancing visitor engagement with community needs? Check out the full article in the comments ?? #ResponsibleTourism #SustainableTravel #HerrmannGlobal

Planning habits are evolving among international travelers! Recent insights from the #VisitUSAParks survey highlight a growing trend: ?? 83% of travelers from the UK, France, Germany, Belgium, and Australia are now booking trips over four months in advance, with 63% planning within a 4–9 month window. This shift underscores the need for adaptable booking options. How is your team aligning with these longer planning timelines? #TourismTrends #TravelIndustry #VisitUSAParks #AGlobalPerspective

As we look ahead to 2024-25, understanding how key international markets are booking their trips to the USA is crucial for travel professionals. Insights from the #VisitUSAParks survey reveal evolving patterns in traveler preferences. While online booking options continue to dominate, with a?9%?increase year-over-year, it's clear that the travel landscape is multifaceted. Trusted brick-and-mortar travel agencies remain relevant despite a?4%?decline, proving that personal connections and expert advice still hold value for many travelers. Interestingly, the rise of combined flight and hotel bookings online, which increased by?4%, indicates a shift towards convenience and streamlined planning. These trends suggest a growing reliance on digital platforms, but they also highlight the importance of maintaining strong relationships with traditional travel agencies. Are you implementing any strategies to align with these changing behaviors? #TourismTrends #TravelIndustry #HerrmannGlobal #AGlobalPerspective

Experience the quiet magic of Yellowstone in winter! ?? From snow-blanketed geysers to cozy Montana towns, this 7-day itinerary from?#VisitUSAParks?has everything you need for a winter adventure. Prepare, pack up, and discover a side of Yellowstone you’ll never forget. ?? https://lnkd.in/gsaVnnuY #YellowstoneWinter #MontanaAdventures #HerrmannGlobal

It's a week of work anniversaries at Herrmann Global ?? Please join us in celebrating?Adam’s 6th, Santiago’s 4th, and?Giselle’s 1st?anniversary with us! ??Adam Bridgeford?marks 6 years of forging connections and driving our business development, helping Herrmann Global expand our reach and impact. ??Santiago Rodríguez, PhD Tourism?has been our go-to expert for tourism research and strategy over the past 4 years, shaping insights that guide our clients to success. ??Giselle Coronado?joined us last year as Social Media Manager and has been an incredible asset, sharing inspiring travel stories and keeping our communities engaged. Thank you, Adam, Santiago, and Giselle, for your dedication and hard work. Here’s to many more milestones together! ?? #WorkAnniversary #TeamHerrmann #EmployeeAppreciation