HERO Marketing

March is a time to celebrate the resilience, contributions, and achievements of women throughout history! Women's History Month and International Women's Day (March 8) honor the trailblazers who have shaped our world while recognizing the ongoing fight for equality. Their stories inspire us to keep pushing for progress by uplifting women's voices, supporting gender equality, and celebrating the impact incredible women make daily. #WomensHistoryMonth #InternationalWomensDay #EmpowerHer

We are proud to announce our newest client, Stamps.com! It's an honor to work a company whose mission is to help businesses save time and money, so they have more time minding their business. :-) Learn more at?https://www.stamps.com/

YouTube’s mid-roll ad shakeup is here! New hybrid placement (auto + manual) aims to boost revenue?and?keep viewers hooked by avoiding awkward interruptions. Early adopters saw 5% revenue jumps—but resistible ads are key; 62% of viewers skip disruptive ads. Platforms now reward?seamless monetization in order to reduce bounce and keep more viewers in app. Let AI handle the grind, but manually safeguard pivotal moments (think: product demos and punchlines). What do you think - hybrid approach or full control? How are you adapting? ?? #YouTubeAdsUpdate #CreatorEconomy #AdRevenueHacks #DigitalContentStrategy #ViewerFirst https://bit.ly/4ioutDG

A HERO-sized shout out to?Iris Gao?on her promotion from Design Intern to full-fledged Graphic Designer!!! ?????? 哇! Iris's budding creativity and talent help bring our client's vision to life, while bridging media, channels, and cultures. ?????? Plus, she has a knack for making work feel more like play. Way to go, Iris!!! 热烈祝贺! #Promotion #GraphicDesign #CreativeTalent?

Poppi vs. Olipop: A?8M Super Bowl push drew backlash, as Olipop’s scrappy, creator-led strategy sparked 10M organic views.?51% of Gen Z consumers now prioritize brands that “get” their financial stress over flashy ads. The next gen of marketing? Blend bold ideas with cultural pulse checks—or risk becoming the meme. How is your team prioritizing authenticity?and?agility? https://bit.ly/410Kqsw #InfluencerEthics #GrassrootsMarketing #ConsumerFirst #BrandStrategy #FunctionalBeverages

?? More HERO News ?? Almir T. has been promoted to Sr. Client Strategy Manager!!! Almir's professionalism, attention to detail, and dedication to our clients' projects and success are unmatched. Plus, he brings a positive, can-do attitude to everything he does. CONGRATS ALMIR! Last name Ever, first name Greatest. ?????? #Promotion #ClientSuccess #CareerMilestone

Happy Valentine's Day to our AMAZING CLIENTS!!! Each and every one of you holds a special place in our hearts. You had us at hello—on our very first Teams call. Lol. WE ?? YOU ALL. ?????? #SFagency #ValentinesDay2025 #ClientLove #HappyValentinesDay

Microsoft just leveled up Performance Max with LinkedIn’s professional insights—think automated ads that pinpoint key decision makers like executives, engineers, or other marketers without manual targeting. B2B buyers tend to expect personalization at scale, and with AI + LinkedIn’s data = fewer guesses could lead to more conversions. The winners in 2025 will blend AI’s speed with?rich?intent signals (like job roles) to cut through the noise. Is your team leveraging these tools? Let’s chat strategies. ?? https://bit.ly/4aZec5r #B2BAdvertising #AIandData #LinkedInAds #PerformanceMax #DecisionMakerTargeting

SERP mastery isn’t just keywords anymore. With AI overviews, visual carousels, and zero-click features dominating results,?how?you analyze search intent decides if you win visibility—or fade into the background. 60% of clicks now go to SERP features, not traditional organic links. To adapt to this trend, try building content that answers hidden questions?and?fits Google’s puzzle—like optimizing for “People Also Ask” boxes or local packs. Is your team adapting to SERP’s new rules? ?? https://bit.ly/4jHY38v #SERPAnalysis #SearchIntentMastery #SEOEvolution #ContentGapStrategy #AIinSEO

We're excited to announce Lauren Burnett’s promotion to Associate Creative Director!!! ?? ??♀? ?? Her design talents, expansive skill set, years of dedication, and commitment to delivering our clients the very best work have elevated our offering and agency. Cheers to you LB'eezy! ?????? Thanks for everything you do on the daily for our clients and team. #SFMarketingAgency #Promotion #CreativeLeadership