It’s been five years since the pandemic upended the way we create and collaborate. For many in marketing and production, that period wasn’t just a challenge, it was a catalyst for transformation. From the acceleration of AI to remote production and borderless teams, the shifts made continue to shape how we work today. 'AI’s rapid adoption unlocked possibilities from data driven storytelling to real-time personalisation. For us, this meant finding where AI could add value, enabling scale, IP development, and a new dimension of storytelling.' Phoebe Smith, Managing Director at HELO, shares her thoughts on how this period transformed the company. Mediashotz https://lnkd.in/eEDteMWK
关于我们
We are HELO (pronounced HēLō), a pioneering creative production studio, driven by a mission to guide brands and culture towards a sustainable, inclusive, and abundant future. We merge storytelling with technology to create bold and meaningful ‘Moving Experiences’?. For over a decade, we've collaborated with global brands, agencies, and visionaries to craft multi-platform activations that leave a lasting impact on the audiences that experience them, and causes they speak to. Our award-winning work aims to spark significant positive change, addressing the urgent societal, environmental, and economic challenges of our time. As specialists in making work that matters, we mobilize our diversity of talent towards projects that promise a lasting, positive legacy, supported by a network of clients and professionals who share our vision of leading transformational change. At HELO, we only engage in projects that embody our core belief in creativity as a force for good. We prioritize genuine positive impact over fleeting accolades, and are committed to a future defined by integrity, innovation, empathy and excellence in craft. Make impact work with HELO.
- 网站
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https://helo.world/
HELO的外部链接
- 所属行业
- 媒体制作
- 规模
- 11-50 人
- 总部
- Los Angeles，CA
- 类型
- 私人持股
- 创立
- 2013
- 领域
- experiential agency、Production Company、Advertising、CSR、Marketing、Storytelling、Filmmaking、Experiential、Experiential Marketing和Artificia Intelligence
地点
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主要
获取路线
US，CA，Los Angeles，90292
HELO员工
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Damian Madray
Ontological Designer, Product Strategist, WorldBuilder & Experiential Designer
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Rupert Samuel
Independent executive production consultant
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Chelsea Matter
Producer at Sweet World Films (Dear Santa Season 2 now streaming on HULU!)
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Danny Klein
Co-Founder and Broker of Record at HELO Realty.
动态
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'The secret to pulling off bold ideas like ‘Dreamcaster’ is to choose your partners carefully. We’re really proud of the long-lasting partnership between FCB New York and Michelob Ultra, and how the work we’ve done over the last few years has brought the brand’s point of view into the spotlight.' Alexandre Abrantes, ECD at FCB New York, sit's down with The Drum to take a behind-the-scenes look at the making of ‘Dreamcaster', ranked most awarded campaign 2025 in The Drum's World Creative Rankings. https://lnkd.in/e9mSyk6i #creativeexcellence #ai #ml #innovation #advertisingexcellence #techforgood #sportsadvertising #storytelling
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Introducing BiG GEN, a proprietary content pipeline that blends an unlimited number of AI models with live-action production to create high-quality celebrity AI content and experiences at scale that has proven both brand-safe and award-winning Director Kyle Ruddick and his emerging company Makers with AI are partnering with HELO to launch a proprietary AI methodology that seamlessly merges cinematic direction with personalised fan engagement, setting a new benchmark in brand and talent storytelling. BiG GEN is a highly tunable AI powered platform that delivers personalised video, stills, audio, and text at scale, with a deeply curated emulation of personality at its core. This proprietary technology safeguards talent interests while ensuring brand and stakeholder safety. Our award-winning approach guarantees three essential elements that others have struggled to achieve: ? Emotional authenticity through expert direction ? Personalisation that resonates with diverse audiences ? Brand-Safe automation without compromising creative integrity As we look ahead, delivering million+ unique celebrity engagements within a single campaign is now a reality, offering brands and IP owners an unprecedented opportunity to build genuine audience connections without sacrificing quality or control. #BigGen #AIStorytelling #FanEngagement #ScalableContent #AIandCreativity #Innovation #AIInnovation #CreativeAI #AI #Advertising
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Artificial Intelligence: The Expectation gap, Efficiency saver or Effectiveness multiplier? Smart insights from the DMA
Artificial Intelligence: The Expectation gap, and Efficiency saver or Effectiveness multiplier? It's no secret #AI has seen widespread adoption across #data and #marketing, no matter if you like it or not, it's woven into our working lives. A third of marketers have actively adopted generation tools for content creation though only a quarter see that an improvement has been made. Get more finding like this and insights into case studies like Snickers and HELO's Mourinho’s Own Goal no-no’s and Virgin Media O2's AI granny Daisy: https://lnkd.in/eqaiCbbm #dmaevent #customerengagement
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HELO转发了
FCB New York, the most awarded agency in the world. DREAMCASTER, the most awarded campaign in the world. ?? It’s such an honor to be part of something this special. Congrats to all my FCB friends, and thanks for leading the way, Emma, Michael, Todd, Kat, Suzanne, Yoonjung, Jennifer Iuorio. A special shoutout to the DREAMCASTER team, who obviously played a major part in this success, Danilo Boer, Thomas Mori, Roxane Schneider, Pieter Claeys, Daniel Roversi, Vitor Hugo Favero, Pim, Simon, Elisa Tanganelli, Gabriel Schmitt, Logan Butler, Jamie, Abigail Kiefer, sy-jenq cheng, Diana Gonzalez Cash, Brei Monteiro. And of course a huge thank you to our Michelob ULTRA clients Ricardo Marques, Talita Andrade, Leah Saccoccio, Alexis Unwalla, Miles Ritenour, Dylan Ruby, Marcel Marcondes and everyone else at Anheuser-Busch who made this project happen. HELO, Justin Moore-Lewy, Will Munhoz, DaHouse Audio, Lucas Mayer, Citizen Music ?? ??
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Dreamcaster just made history, officially the 'World’s Most Awarded Campaign 2025'! This jaw-dropping recognition is a testament to bold ideas, unstoppable creativity, endless dedication and pure advertising magic. Huge cheers to all the brilliant minds who made this happen! And congratulations to the entire team... what a moment to celebrate! https://lnkd.in/eTvTwiAj #AdvertisingExcellence #Innovation #AI #ML #XR #emergingtech #MarketingExcellence thank you #TheDrum
Feeling grateful (and honestly a bit surprised!) to see?Dreamcaster?alongside some of my favorite work crushes. I genuinely miss the journey of bringing this to life with such an incredible group of people. Ricardo Marques, Talita Andrade, Miles Ritenour, Ashley Williams, Dylan Ruby, Alexis Unwalla, Leah Saccoccio, Danilo Boer, Michael Aimette, Alexandre Abrantes, Brei Monteiro, Daniel Roversi, Pim Leeuwenkamp, Diana Gonzalez Cash, Elisa Tanganelli, Logan Butler, sy-jenq cheng, Eric Benitez, Simon Dolsten, Pieter Claeys, Roxane Schneider, Victoria Rocha, Vitor Hugo Favero, Todd Sussman, Jamie Rutherford, Michael Schonfeld, Nick Williams, Jackie Helfgott, Abigail Kiefer, Lilly Sessions and many more who made this possible at FCB New York, AB InBev, HELO, Nepyru, DaHouse Audio, and Citizen Music.
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'Generative AI will churn out a tidal wave of mediocre content: faster, cheaper but most of which is completely forgettable. The real challenge will be to stand out by keeping our ideas human, messy, and memorable.' Head of Innovation at HELO, Neil Evely, shares his predictions for 2025 with The Drum. Read the full article below, including predicitons from BBH London, FCB Global, GUT and DUDE https://lnkd.in/e-kD9_zp
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'Sometimes we need to take a beat, remember what we’ve been good at and what we cherish when it comes to storytelling and make sure we let the craft lead the tech.' Wise words from Neil Evely, Head of Innovation @ HELO, on the rapid adoption of AI in advertising. Read the full article, looking to the future of AI on LBB below, including perspectives from Grey, FCB New York, WeAreSocial, Publicis Groupe, Wonderhood Studios, Momentum Worldwide and M&C Saatchi Group. Thank you LBB (Little Black Book).
Prior to the festive break - remember that distant memory? - we launched a three-part series on how artificial intelligence had impacted advertising over the course of 2024, writes LBB's Addison Capper. Today we're rounding out the series with part three: a look to the future with a series of predictions for AI's relationship with advertising during 2025. Read here: https://hubs.la/Q031plgL0 This piece features insights and analysis from Grey New York’s RG Logan; HELO's Neil Evely; DEPT?'s Bob Briski; ThePub, Publicis Groupe Canada's Leah Lanza; Momentum Worldwide's Jason Alan Snyder; Wonderhood Studios' Caroline Parkes ??; M&C Saatchi UK's James Calvert; The Gardening Club’s Tomas Roope; FCB New York's Todd Sussman; ROOF Studio's guto terni; Impero's Hattie Thompson; Armadillo's Nicholas Blake-Steele; We Are Social Singapore’s Manolis Perrakis; Razorfish's Anthony Yell; H/L Agency’s John Jamieson and Croud's Avinash Kaushik.
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HELO转发了
Managing Partner | Accomplice to UNIT9, HELO and more in North America | Empowering Brands with Innovation & Talent | Skateboarder | Mom
Our partners HELO hit up Times Square during holiday season with the latest OOO for Northern Data Group. A captivating piece of content using AI and the vision of Shona Heath, Oscar-winning Production Designer. #timessquare #OOH #AIcontent
If you are lucky enough to be Christmas shopping in Times Square, Piccadilly Circus or Downtown LA, go see our latest work for Northern Data! The “Innovation Bravery” campaign champions innovators who push creative boundaries and spark important conversations about the future of #AI. To bring this to life we created The Glass Hermit, a film and OOH commission written & directed by Oscar-winning Production Designer, Shona Heath (Poor Things). Combining traditional film production with her own AI environment, built within a custom generative system, to explore and enhance original imagery, data input and prompts from Shona. “AI has opened a door to other dimensions. It makes sense to me to use it in conjunction with my original ideas, the hand made and human crafted. It is like another colour” - Shona Heath Thank you to Northern Data Group, TEAM LEWIS and Shona Heath for collaborating with us on this ground breaking project! Watch the full film and take a look behind the scenes here: https://lnkd.in/e72CcZV3 #AI #innovation
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HELO转发了
Had an incredible week as we launched the amazing Glass Hermit film simultaneously across New York, London and LA. I was lucky enough to be at Time Square for our 60 min take over, as well as talk with Shona Heath and Rosanne Kincaid-Smith, MBC about the our collective journey with creativity and AI. A massive thank you to Rachael Shearer at TEAM LEWIS and Thierry Levy & Ric Comline at Blind Pig for being the ultimate travel buddies, plus of course all their amazing contributions towards this HELO project, we couldnt be more proud. You can watch the film and the BTS here: https://lnkd.in/eWNQ-HKx
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