Scholar

For Spark Mobile, a badass telecommunications company based out of New Zealand, we set out to reimagine their logo across 14 unique spots inspired by pop culture. We brought each mini-cinematic universe to life in a distinct visual style, blending live action, CG, VFX, and 2D cel animation. Each vignette is a carefully crafted story, showcasing the diverse media experiences Spark has to offer. From epic fantasy dragons to dramatic soap operas, and even streaming your favorite music—Spark is at the center of it all, literally You could say it was a project made for us. We got to play and explore with a wide range of techniques all while maintaining a cohesive, creative vision. The result? A playfully bespoke brand campaign that screams Spark in every frame. And a big shoutout to our creative partners at Colenso BBDO and Unlisted. ?? ? https://lnkd.in/g877hH3y #cgi #liveaction #animation

Take a sneak peek #BehindTheScenes on our latest for Spark New Zealand where our production, creative, and agency teams worked in tandem to shape a pipeline that delivered high-quality visuals and fostered innovation. Check out our latest Behance breakdown for all the juicy visual details ?? https://lnkd.in/gJx6nYrU Colenso BBDO Unlisted #cgi #animation?

Great creativity comes from great collaboration. ?? Just sliding through the various stills from our latest with Spark Mobile, you can see that the myriad of styles had our production, creative, and agency teams working in mad tandem to shape a pipeline that delivered high-quality visuals while also fostering innovation. We couldn’t do it without each and everyone of you! Do you recognize the iconic any of the iconic inspiration behind these still lifes? https://lnkd.in/gbU5KnMC Colenso BBDO Unlisted #cgi #animation

Spark Mobile’s brand campaign required us to bring a vast range of styles to life with an unprecedented level of creative and logistical coordination with our team mates at Colenso BBDO and Unlisted. We wanted to define each cinematic world with humor and whimsy, finding the exact moment, action, or medium that made each iconic pop culture reference instantaneously recognizable. Scholar’s Vin Kim puts it best, “from CG to live action to cel animation, we create with whatever tools the story demands. The medium should serve the idea, not the other way around, and whether it’s a film camera, a mouse, or a paintbrush, our team used every method to make the best creative narrative possible.” Which is your favorite? ??? https://lnkd.in/gbU5KnMC

Thank you Stash Media Inc. for loving our work with GT's Living Foods for the 30th anniversary of Synergy Kombucha. ???? With humanity at the core of the campaign, our campaign tells the story of how Synergy kombucha came to be. The brand and its origin story are so colorful it only made sense to paint the world in vivid hues with a dash of perfectly imperfect grain. Made up by a mixture of AE and cel animation, the scenes were lively, breathing moments strung together by light. Read more about Synergy’s unique, humanistic art style (and don’t miss the process reel) here: https://lnkd.in/gyPg5mXP #behindthescenes #animation #design

We love a good feature, and our work with the North Carolina Education Lottery, ‘Play Smart’ campaign and rebrand, has been highlighted on Motionographer?. ????? We were entrusted with refreshing the “Play Smart” brand with a punchy, clean style, charming animations, and characters that represent the diverse range of North Carolina lottery players. For the look we really leaned into an editorial feel using a triadic color scheme with dashes of halftone shadows. The restricted color system was brought to life with clean animation and clever transitions to really give the whole campaign a fun but mature vibe. Swipe through the images for more deats and read the full feature here: https://lnkd.in/gQb4UMdE #rebrand #design #illustration #behindthescenes

Our latest project Porsche ‘Essence’ is now on Behance. Take a closer look at the sleek designs and thrilling transitions we included to bring this project to full speed. Race on over: https://lnkd.in/gFtBXbxc #porsche #edit #transitions #footage #carmodels #design

The essence of Porsche AG lies in its heritage— timeless design, exceptional performance, and decades of innovation that continually redefines style and substance. The chance to craft original edits from a collection of high energy and iconic footage spanning decades offered a unique opportunity to refresh and make the clips feel brand new alongside the Macan and Taycan. By diving into its historic past, we gathered the defining elements that make a Porsche unmistakably Porsche. We crafted sleek designs and transitions; plus, we effortlessly connected the new all-electric Macan and Taycan to their legendary predecessors, showcasing the future while honoring the past.? Overall we aimed to push the designs beyond the obvious - breaking, blending and merging footage to find the most interesting ways to connect our car models and best accentuate their similarities. See the full project breakdown here: https://lnkd.in/g44nq4rh #porsche #edit #transitions #footage #carmodels #design

We want to give a warm welcome to Scholar’s newest Designer / Animator Danna Macias who has officially joined our crew full time! ?? From meeting her at Savannah College of Art and Design during last year’s #CoMotion and inviting her to be our design and animation intern to transitioning to a full time staffer a few weeks back, it’s been an absolute joy every step of the way. We can’t wait to see what she creates next with the Scholar team. ? Find out more about what Danna is up to when she is not pushing pixels: https://lnkd.in/gkW_3xZq

Spanning expertise from Visual Style and Animation to Motion Graphics & Design, Scholar’s AICP (Association of Independent Commercial Producers) judges are ready to take action! ?? Congratulations to Will Johnson, Kirsten Noll, Tyler Locke, and Nicole Smarsh for being selected for this year’s #AICP Show and AICP Post #Awards Judges in this year’s competition!