Scholar

The power of one is a concept that we hold near and dear to our hearts. The idea that one person can change the lives of others and even the world. When we heard how the magic of GT's Living Foods’ Synergy Kombucha had started from a son’s mission to heal his mother, we knew we had to infuse the campaign with every bit of light and humanity we could. As Art Director Irma Hasanic puts it, "Humanity is at the story's core, so it was important to infuse human touch into the animation by sprinkling cel wherever we could. Cel animating the characters ensured an organic, natural feel - perfect for the story of Kombucha." With an incredible client partnership, there was collaboration and trust from the start. This one really let our artists spread their wings and explore the best way to visualize the story, and it came together in what we hope conveys the beautiful message on? visuals and movement alone. ?????? https://lnkd.in/gVxCUgB3

The essence of Porsche AG lies in its heritage— timeless design, exceptional performance, and decades of innovation that continually redefines style and substance. The chance to craft original edits from a collection of high energy and iconic footage spanning decades offered a unique opportunity to refresh and make the clips feel brand new alongside the Macan and Taycan. By diving into its historic past, we gathered the defining elements that make a Porsche unmistakably Porsche. We crafted sleek designs and transitions; plus, we effortlessly connected the new all-electric Macan and Taycan to their legendary predecessors, showcasing the future while honoring the past.? Overall we aimed to push the designs beyond the obvious - breaking, blending and merging footage to find the most interesting ways to connect our car models and best accentuate their similarities. See the full project breakdown here: https://lnkd.in/g44nq4rh #porsche #edit #transitions #footage #carmodels #design

We want to give a warm welcome to Scholar’s newest Designer / Animator Danna Macias who has officially joined our crew full time! ?? From meeting her at Savannah College of Art and Design during last year’s #CoMotion and inviting her to be our design and animation intern to transitioning to a full time staffer a few weeks back, it’s been an absolute joy every step of the way. We can’t wait to see what she creates next with the Scholar team. ? Find out more about what Danna is up to when she is not pushing pixels: https://lnkd.in/gkW_3xZq

Spanning expertise from Visual Style and Animation to Motion Graphics & Design, Scholar’s AICP (Association of Independent Commercial Producers) judges are ready to take action! ?? Congratulations to Will Johnson, Kirsten Noll, Tyler Locke, and Nicole Smarsh for being selected for this year’s #AICP Show and AICP Post #Awards Judges in this year’s competition!

Meet Scholar’s Lead Designer Jina Kwon!??????? Jina sees design as a way to connect with the world, and her passion spans across designing characters, painting backgrounds, photo compositing and lots in between. We asked Jina her advice on creative portfolios and what to emphasize when building one. She said that her focus is on “diversity, quality, and storytelling.” She also adds that “it’s all about showing technical skills and the creative thought process that goes into each piece.” Jina’s favorite craft partner is her 2-year-old son and together they spend time drawing, painting, and being creative with clay. We love seeing the next generation of designers flourish. For more of Jina’s sage advice and key moments from her creative career, tap through the images of our digital portfolio feature! To stay up to date with what Jina is working on follow her on Behance: https://lnkd.in/gagjucDZ

Savannah College of Art and Design CoMotion is just around the corner and we are excited to share that Scholar will be back in Savannah this weekend for talks, panels and portfolio reviews. Be sure to say hi to our Scholar reps: Creative Director Cristina Barna, Associate Creative Director Madison Ellis, and Head of Talent Drew Hancock. Swipe through to see what events they will be participating in and check out the full SCAD CoMotion schedule here: https://scadcomotion.com

From radiating hope in streams of kombucha to the culmination of humanity’s love and gratitude, impactful and clever design was at the core of this emotional story. Take a drink of our latest Behance breakdown for Synergy Kombucha 30th Anniversary Brand Campaign now! ???? https://lnkd.in/gDrdCdBY

For GT's Living Foods brand campaign for Synergy Kombucha, every aspect of storytelling was considered down to the molecular level. It only made sense to paint the world in vivid hues with a dash of perfectly imperfect grain, and even though the piece was created with a mixture of #AfterEffects, cel animation, and #Cinema4D, the medium was never meant to be the star. We used every tool in our animation toolbox to create a living, breathing story strung together by light, which was the real hero. Creative Director Will Johnson puts it best, “Light was a character from the very beginning. It was symbolic of internal light, humanity, health and wellness, hope, the spark of ingenuity, and the light of an idea. We wanted to handle it in a meaningful and beautiful way that flowed like the product and never distracted from the story.” Watch the #behindthescenes of how the #craft all came together. ?? https://lnkd.in/gVxCUgB3

The Synergy Kombucha campaign let us return to the root of emotional storytelling by combining clever and impactful design with powerful visual metaphors. From the first second of the film, which opens with a single drop of liquid, the Synergy Brand is personified in abstract ways without relying on logos. The hands at the end are a very tangible example of this. The viewer imagines crafting and drinking, but the image also communicates the brand’s message of kindness and sharing without relying on words. What’s your favorite moment? ??? https://lnkd.in/gVxCUgB3

We love to see it.