B Squared Media, LLC

Are you looking to level up your social media customer service? Download our FREE (really, really free... no email signup necessary) guide and start today! https://bit.ly/3SWpa2W #ThinkConversation #CX #CustomerService #CPG #Retail #ECommerce #Marketing #DigitalMarketing #SocialMedia

21.2% of people surveyed believe that a brand that is not using their preferred method of communication is providing a negative customer service experience. Reevaluate how your brand connects with customers and create a solid social media customer care strategy. It matters.

We're excited to share that Brooke Sellas, our CEO at B Squared Media, recently appeared on the GritMon podcast! In this episode, she discusses her journey in digital marketing and the critical role of social care in fostering strong customer relationships. Brooke highlights how businesses can effectively use social media to connect with their audience, enhance brand loyalty, and drive customer satisfaction. Her insights emphasize that exceptional customer service is a key driver for success, rather than just a cost center. #CustomerExperience #SocialCare #DigitalMarketing #BrandLoyalty #SocialMediaStrategy

Identifying and addressing recurring customer pain points is key to enhancing the digital customer experience. But how can brands uncover these challenges effectively? From analyzing social media comments to leveraging AI-driven tools and streamlining team workflows, there are actionable strategies to recognize and resolve customer frustrations. #CustomerExperience #SocialMediaCare #DigitalStrategies #CXInnovation

Is social media customer service a cost center or a profit driver? Many executives may have this perspective completely backward. In a recent podcast with Spiral, Brooke explains why delivering exceptional customer service through social media is one of the most effective strategies for cultivating brand loyalty and advocacy. When companies view social media as an investment rather than an expense, they unlock the potential for stronger customer relationships and increased profitability. Learn more about this important insight from Brooke!

Short-form videos are dominating social media, and LinkedIn is no exception. But how do you make your videos stand out in the professional space? Here are our top tips for creating LinkedIn short-form videos that resonate: 1?? Start Strong: Hook your audience in the first 3 seconds with a compelling question or bold statement. 2?? Keep It Short: Aim for 30–60 seconds to maximize attention spans. 3?? Show, Don't Just Tell: Use visuals, captions, and animations to emphasize your message. 4?? Stay Authentic: Showcase your brand's personality—whether that's expertise, humor, or inspiration. 5?? End with Impact: Always include a clear call to action. Ask your viewers to comment, share, or visit your website. Short-form video isn't just a trend; it's a powerful tool for engaging your audience and building meaningful connections. What's your go-to tip for creating LinkedIn videos? Let's collaborate in the comments! ?? #LinkedInTips #VideoMarketing #ShortFormVideo #MarketingStrategy #BSquared

Ah, Monday: the day we set ambitious marketing goals and craft the perfect plan. By Friday, though, we're just surviving on caffeine and chaos, wondering where the week went! It's a rollercoaster ride of creativity and deadlines—thank goodness for coffee and the weekend ahead! ???? #MondayMotivation #FridayFeels #MarketingLife

Ready to take control of your organic social media strategy? Gain the tools and resources you need to optimize your content, drive engagement, and ultimately increase revenue. Sign up for our course today and start seeing tangible results! https://bit.ly/45BpER6 #ThinkConversation #ThinkResults #OrganicSocial #ContentStrategy

Personalization is essential for driving customer loyalty. Customers today expect brands to understand their preferences, shopping habits, and interests, and social media platforms provide valuable data to help achieve this. By using insights from social media, brands can create personalized experiences through targeted ads, tailored responses, and curated content. For example, customizing content based on past interactions or purchase behaviors enhances the customer experience and fosters a sense of value. As trends shift toward hyper-personalization, it's crucial for brands to adapt and prioritize individualized engagement. Let's embrace the power of personalization to build stronger connections with our audience! #CustomerLoyalty #Personalization #SocialMediaMarketing #BrandEngagement #HyperPersonalization

In the fast-paced world of customer care, responding promptly to high-priority issues can make or break customer loyalty. At B Squared, we’re exploring how AI can elevate customer care by identifying and flagging urgent tickets in real-time. From analyzing sentiment to spotting keywords that signal high-stakes situations, AI helps teams focus on what matters most while improving response times and accuracy. By leveraging AI, brands can shift from reactive to proactive support, ensuring customers feel heard and valued. Is your brand ready to adopt AI in customer care? Discover our latest insights on using AI for more intelligent prioritization. #CustomerCare #CustomerExperience #AI #CustomerService #B2B #AIAutomation #PrioritySupport #CustomerLoyalty #B2BMarketing #CX